In this Sidecar episode of The Beer Garden, we explore creative ways to capitalize on the holiday season to boost your landscape or snow removal business. The holidays aren’t just for retail—they’re a golden opportunity for service-based businesses too. We’ll cover:
Segment 1: Leverage Holiday Sales
•Take advantage of Black Friday and holiday deals on electronics, tools, and software to gear up for the new year.
•Understand how year-end purchases can help with tax write-offs—but avoid unnecessary spending.
Segment 2: Create Your Own Holiday Promotions
•Craft special service bundles or limited-time offers to drive sales through scarcity.
•Ideas like holiday wreaths, referral incentives, and new client promotions can set your business apart.
•Key dates to target: Black Friday, Small Business Saturday, and Cyber Monday.
Segment 3: Make Your Services Giftable
•Offer gift cards or prepaid service packages as thoughtful and practical holiday gifts.
•Learn best practices for creating and managing gift cards, from tracking codes to messaging that appeals to gift givers.
•Ensure your terms and conditions are clear, including service areas and redemption details.
Action Steps for Holiday Promotions
•Set up an online store with platforms like Shopify or Squarespace to simplify purchases.
•Build holiday marketing campaigns through social media, email, and paid ads.
•Plan for smooth fulfillment, ensuring a seamless experience for both buyers and recipients.
The holidays are a unique chance to showcase your creativity and drive revenue. Tune in to this episode for actionable tips and inspiration to make the most of the season in your landscaping or snow removal business.
The Beverages:
Fernie Brewing Co. - Project 9 Pils
Breckenridge Brewery - Vanilla Porter
Get in touch:
Facebook Group: The Beer Garden: Landscape Leaders Roudtable
Facebook Page: IssueID
Youtube: The Beer Garden
Instagram: IssueID
Website: IssueID.io
Email: thebeergarden@issueid.io
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