🎙️ From Teacher to Tech Founder in 7 Days — With Zero Experience | Strategic AI Coach Podcast

What happens when a full-time teacher and mom uses AI to build and launch a tech brand—in just 7 days—with zero prior experience? In this episode of the Strategic AI Coach Podcast, Jillian Agnew shares exactly how she went from educator to entrepreneur using the power of today’s AI tools. If you’ve ever thought tech was out of reach, this story will change your mind.

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Episode Transcript

(00:01):
Today's a very special episode.
It's July 4th.
and today we have a very special guest Jillian, maybe you could introduce yourself.
My name's Jillian Agnew.
I'm a mom to a 10-year-old boy and I'm also an Ontario certified teacher.
Awesome.
On our show we've had a lot of interesting people.
Most people have a technology background or AI background. 9 00:00:21,163.333333333 --> 00:00:30,263.333333333 You have none of those backgrounds, so I'm excited to have you because I think you had reached out to me online and you talked about possibly starting a business. 10 00:00:30,263.333333333 --> 00:00:34,503.333333333 You were already doing a coffee business and you're thinking about doing something different. 11 00:00:34,778.333333333 --> 00:00:39,298.333333333 So just tell everyone a bit about yourself and then we'll talk about what's happened in the last week. 12 00:00:39,358.333333333 --> 00:00:40,48.333333333 I'm a teacher. 13 00:00:40,98.333333333 --> 00:00:41,658.333333333 My background is in education. 14 00:00:41,658.333333333 --> 00:00:45,908.333333333 That's where all of my degrees are and any courses that I've taken over the last 18 years. 15 00:00:45,908.333333333 --> 00:00:52,658.333333333 I'm a mom, so I'm very much invested in my son's life and all the activities that I am running from him around too. 16 00:00:53,48.333333333 --> 00:00:55,578.333333333 I also had my own weight loss story. 17 00:00:55,578.333333333 --> 00:00:56,598.333333333 Over the last year. 18 00:00:56,628.333333333 --> 00:00:58,8.333333333 I've lost 48 pounds. 19 00:00:58,238.333333333 --> 00:01:01,598.333333333 And somewhere along the way I realized that I might be. 20 00:01:01,843.333333333 --> 00:01:05,623.333333333 Suited for something a little bit more than teaching, maybe getting out of the public sector. 21 00:01:05,783.333333333 --> 00:01:09,856.666666667 I started to think about creating my own company or my own brand Okay. 22 00:01:10,186.666666667 --> 00:01:17,376.666666667 So we had spoken a week ago, and you already had this idea of the coffee business 'because you already had some success in it. 23 00:01:17,746.666666667 --> 00:01:22,436.666666667 But you want to think about creating your own brand and kind of doing it on your own. 24 00:01:22,886.666666667 --> 00:01:27,66.666666667 normally people have these ideas and they typically go nowhere. 25 00:01:27,346.666666667 --> 00:01:30,586.666666667 most people have this business idea and it just doesn't go anywhere. 26 00:01:30,691.666666667 --> 00:01:35,491.666666667 But we had spoken about AI and leveraging AI to help us. 27 00:01:35,551.666666667 --> 00:01:36,421.666666667 Walk us through that. 28 00:01:36,501.666666667 --> 00:01:40,731.66666667 I think it was in the last week or two you'd started using chat GPT a bit more. 29 00:01:40,861.66666667 --> 00:01:41,851.66666667 walk us through that. 30 00:01:42,141.66666667 --> 00:01:49,71.66666667 Starting off with, zero knowledge of chat gpt and then let's talk about how it transformed the business idea. 31 00:01:49,361.66666667 --> 00:01:52,561.66666667 I really had not used AI before. 32 00:01:52,651.66666667 --> 00:01:54,391.66666667 Maybe I had asked it a few questions. 33 00:01:54,611.66666667 --> 00:01:57,671.66666667 I don't think I had even downloaded the app prior to seven days ago. 34 00:01:57,921.66666667 --> 00:01:59,241.66666667 I have no technical background. 35 00:01:59,241.66666667 --> 00:02:01,641.66666667 Everything is just education and being a mom. 36 00:02:01,641.66666667 --> 00:02:06,871.66666667 So the entire domain was new to me and I had no prior ai skills. 37 00:02:06,941.66666667 --> 00:02:11,981.66666667 the reason I wanted you on the show today is a lot of people that listen and a lot of people I talk to every day. 38 00:02:12,441.66666667 --> 00:02:14,241.66666667 might be running a hundred million dollar businesses. 39 00:02:15,6.66666667 --> 00:02:17,346.66666667 But the amazing thing is they're not using ai. 40 00:02:17,566.66666667 --> 00:02:24,206.66666667 then when I ask them to show me their phone, and I'd say, show me this chat, GPT they're not even using chat GPT, they're using some knockoff version. 41 00:02:24,726.66666667 --> 00:02:26,46.66666667 This is extremely common. 42 00:02:26,56.66666667 --> 00:02:33,246.66666667 What we're discussing right now is what I find 95% of people are doing and they say, I've used that, but they're not even using. 43 00:02:33,351.66666667 --> 00:02:37,731.66666667 The real chat gpt, they're using some knockoff app and they're using a Google search. 44 00:02:37,761.66666667 --> 00:02:40,521.66666667 Would you say that you were in that category? Absolutely. 45 00:02:40,546.66666667 --> 00:02:40,766.66666667 Yep. 46 00:02:41,526.66666667 --> 00:02:41,686.66666667 Absolutely. 47 00:02:41,736.66666667 --> 00:02:54,516.66666667 So this is a big step because we're gonna go from an idea to a business and we're gonna use the real chat gpt when you did that, were you using voice mode I find most people still type into it 'cause they're used to typing into Google. 48 00:02:54,706.66666667 --> 00:03:00,676.66666667 Did you start using voice or what happened from there? No admittedly I started typing because I didn't know what I was doing. 49 00:03:00,946.66666667 --> 00:03:03,346.66666667 What I was surprised at was how easy it was. 50 00:03:03,346.66666667 --> 00:03:12,876.66666667 It was very user friendly once I The correct app and it didn't take too long for me to pick up a little bit of speed a few days into it I switched over to voice notes, just to be more time effective. 51 00:03:13,66.66666667 --> 00:03:30,506.66666667 Did you have any aha moments or holy shit, this is amazing kind of moments before we got to the business part? Oh, I would say right away, within just a few minutes of using chat GPT and speaking back and forth with ai, I realized that my world was about to explode and all these doors were about to open for me in ways that I had never imagined were possible before. 52 00:03:31,26.66666667 --> 00:03:35,376.66666667 This is important because your role isn't just a teacher, you're coaching teachers. 53 00:03:35,376.66666667 --> 00:03:36,426.66666667 maybe you could talk a bit about that. 54 00:03:36,426.66666667 --> 00:03:42,756.66666667 'cause I think this is really important because we have an education system that despite AI taking over the world. 55 00:03:43,356.66666667 --> 00:03:45,816.66666667 There is no curriculum that I know of. 56 00:03:45,866.66666667 --> 00:03:49,36.66666667 And I've got kids from, high school to university. 57 00:03:49,336.66666667 --> 00:03:50,566.66666667 There are no AI courses. 58 00:03:50,566.66666667 --> 00:03:51,826.66666667 It's incredible. 59 00:03:51,986.66666667 --> 00:03:59,501.66666667 Tell us a bit about what you do in the education world and, why do you think this is important for teachers as well? My job title is Learning Resource Teacher. 60 00:03:59,771.66666667 --> 00:04:13,686.66666667 That means I work for the district and I'm sent into schools to work with educators, to coach and mentor them on best practices, introducing new programs maybe doing an audit of the programs they already have in place and helping them tweak and refine those a little bit. 61 00:04:14,386.66666667 --> 00:04:18,846.66666667 would you say that the education system's a little bit behind the time, not just for ai. 62 00:04:19,841.66666667 --> 00:04:26,551.66666667 I think you told me off camera a story about a QR code you'd created for your classroom, but none of the other teachers wanted to adopt it. 63 00:04:26,601.66666667 --> 00:04:27,501.66666667 Talk a bit about that. 64 00:04:27,781.66666667 --> 00:04:30,571.66666667 I find that education is old fashioned. 65 00:04:30,571.66666667 --> 00:04:31,741.66666667 We haven't changed very much. 66 00:04:31,741.66666667 --> 00:04:36,61.66666667 If you look at a classroom from a hundred years ago, it might look identical to what classrooms look like today. 67 00:04:36,341.66666667 --> 00:04:39,701.66666667 I like to think of myself as a little bit of a disruptor in education. 68 00:04:40,41.66666667 --> 00:04:42,981.66666667 eight years ago, I attended a Google summit for educators. 69 00:04:43,156.66666667 --> 00:04:46,36.66666667 I was introduced to creating your own QR codes. 70 00:04:46,136.66666667 --> 00:04:51,776.66666667 I had this idea of creating a QR code to put on the outside of my classroom door. 71 00:04:52,26.66666667 --> 00:04:58,986.66666667 Anybody, whether it's a parent, another teacher, the administrators, even the janitor can scan the QR code because everybody carries their phone. 72 00:04:59,751.66666667 --> 00:05:09,951.66666667 I had created a Google form that had intentional questions where I wanted people that walked into my room to look at specific spaces or something I was teaching. 73 00:05:10,281.66666667 --> 00:05:12,201.66666667 At the end I wanted them to give me feedback. 74 00:05:12,201.66666667 --> 00:05:15,951.66666667 I wanted them to actually tell me the good, the bad, and the ugly, or maybe other ideas. 75 00:05:16,291.66666667 --> 00:05:19,861.66666667 I remember pitching this to my staff of about 60. 76 00:05:20,66.66666667 --> 00:05:23,486.66666667 I put the QR code up on my door and nobody went for it. 77 00:05:23,486.66666667 --> 00:05:26,156.66666667 Maybe one person filled out the form because they were my friend. 78 00:05:26,516.66666667 --> 00:05:28,736.66666667 Teachers are very uncomfortable with change. 79 00:05:28,796.66666667 --> 00:05:34,656.66666667 I think that they can be a little bit uncomfortable with innovation if it's not written in the curriculum yet. 80 00:05:34,876.66666667 --> 00:05:48,526.66666667 Teachers could be afraid or nervous of feedback, Constructive feedback is highly valuable, we preach that to our students, but as educators and teachers, we really struggle to be in that discomfort and space. 81 00:05:48,746.66666667 --> 00:05:51,996.66666667 So this explains why we don't have any AI education yet. 82 00:05:52,396.66666667 --> 00:05:55,346.66666667 But hopefully, somebody watching this today, things can change. 83 00:05:55,346.66666667 --> 00:06:06,561.66666667 Sometimes one conversation, one podcast can change things, do you remember, when you downloaded that chat GT app and you started using it properly? When would you say that was? Probably only seven days ago. 84 00:06:06,621.66666667 --> 00:06:07,371.66666667 Okay, perfect. 85 00:06:07,421.66666667 --> 00:06:11,741.66666667 a lot of people that are listening to this can relate they're like, yeah, I'm not really using chat gpt either. 86 00:06:11,741.66666667 --> 00:06:22,641.66666667 One week ago we had spoken on the phone and you said you know about this coffee business, and I think I said to you, Hey, I think you could just get your own product you were a distributor for another company, correct? Yep. 87 00:06:22,641.66666667 --> 00:06:23,871.66666667 For about three years now. 88 00:06:23,871.66666667 --> 00:06:25,71.66666667 I have worked for another company. 89 00:06:25,71.66666667 --> 00:06:26,241.66666667 I've sold their coffee. 90 00:06:26,431.66666667 --> 00:06:27,271.66666667 I've done well with it. 91 00:06:27,301.66666667 --> 00:06:30,721.66666667 I've earned a few trips around the world and met some great people along the way. 92 00:06:31,231.66666667 --> 00:06:31,681.66666667 Excellent. 93 00:06:31,861.66666667 --> 00:06:39,721.66666667 So when I said to you, Hey, have you thought about just creating your own coffee line? What was your initial reaction? I think I laughed and I said I can't do that. 94 00:06:39,721.66666667 --> 00:06:40,561.66666667 I'm just a teacher. 95 00:06:41,16.66666667 --> 00:06:43,596.66666667 Because you hadn't launched a business or started a business before. 96 00:06:43,676.66666667 --> 00:06:43,826.66666667 No. 97 00:06:44,156.66666667 --> 00:06:49,966.66666667 So in my world coming from the marketing agency, running a marketing agency for 28 years around the world. 98 00:06:50,411.66666667 --> 00:06:54,791.66666667 This is what I do, so I understand what it takes to launch a business, but I also know how hard it is. 99 00:06:55,161.66666667 --> 00:07:02,81.66666667 What I've learned in the last, two and a half years because of AI is how easy it's become, especially the last year. 100 00:07:02,81.66666667 --> 00:07:02,891.66666667 It's incredible. 101 00:07:03,281.66666667 --> 00:07:10,281.66666667 So I said to you, why don't you do some market research and validate, the opportunity with chat gpt just walk us through what happened after that. 102 00:07:11,381.66666667 --> 00:07:13,151.66666667 The first thing I did was download the app. 103 00:07:13,331.66666667 --> 00:07:20,201.66666667 It was very user friendly and I started asking it simple about what the top 10 coffee companies in North America are doing. 104 00:07:20,531.66666667 --> 00:07:22,691.66666667 I started exploring their websites. 105 00:07:22,691.66666667 --> 00:07:32,811.66666667 I asked chatgpt what are the other top 10 coffee companies doing and can you show me some of the market re research that's out there? at day one, I didn't have the language or the terminology. 106 00:07:33,381.66666667 --> 00:07:34,731.66666667 I didn't know how to. 107 00:07:34,906.66666667 --> 00:07:37,606.66666667 Use marketing language or how to specifically ask a question. 108 00:07:37,786.66666667 --> 00:07:41,656.66666667 So I just started by asking it what I may have popped in a Google search the day before. 109 00:07:42,151.66666667 --> 00:07:48,311.66666667 And from that point we had spoken and then I used a couple AI tools to help out. 110 00:07:48,711.66666667 --> 00:07:50,921.66666667 chat, gpt is what I use primarily. 111 00:07:51,281.66666667 --> 00:07:57,621.66666667 But chat, GBT has a mode called O three and it's a bit confusing. 112 00:07:58,1.66666667 --> 00:08:02,746.66666667 Is O three less, is it more effective than four? their numbering system makes no sense. 113 00:08:03,106.66666667 --> 00:08:04,486.66666667 But O three is really important. 114 00:08:04,486.66666667 --> 00:08:05,896.66666667 It's a reasoning system. 115 00:08:06,196.66666667 --> 00:08:08,956.66666667 It's the only AI in the world that really reasons like a human. 116 00:08:09,286.66666667 --> 00:08:15,126.66666667 So I did put that prompt into O three and it gave us some really good market data. 117 00:08:15,556.66666667 --> 00:08:20,606.66666667 then what I do with ai is validate it by cutting and pasting that research. 118 00:08:20,736.66666667 --> 00:08:22,56.66666667 I'll put it into a different one. 119 00:08:22,56.66666667 --> 00:08:23,936.66666667 I'll say, Hey, Claude's another one I use. 120 00:08:24,36.66666667 --> 00:08:25,476.66666667 I want you to fact check this for me. 121 00:08:25,666.66666667 --> 00:08:28,386.66666667 It'll go through the document, each item and fact check it. 122 00:08:28,386.66666667 --> 00:08:31,176.66666667 Then I'll go to a third one, like perplexity and I'll do the same thing. 123 00:08:31,546.66666667 --> 00:08:34,936.66666667 I used Perplexity Labs, which is another deeper research one. 124 00:08:34,986.66666667 --> 00:08:39,361.66666667 Each of these ais will give you some really good information just using the basic version. 125 00:08:39,811.66666667 --> 00:08:46,321.66666667 But if you learn how to use them a bit more, you could have deep research on, some of them have a deep research setting or like chat. 126 00:08:46,321.66666667 --> 00:08:50,221.66666667 gpt has O three perplexity has labs, they have different versions. 127 00:08:50,531.66666667 --> 00:08:52,691.66666667 We bounced around with some market research. 128 00:08:52,911.66666667 --> 00:08:58,321.66666667 Once we realized, you're onto something really big, this whole healthy coffee idea, mold free. 129 00:08:58,386.66666667 --> 00:09:02,846.66666667 The next step was figuring out marketing and a website. 130 00:09:02,846.66666667 --> 00:09:07,46.66666667 You wanna talk a bit about that and coming up with a name, walk through that process? Yep. 131 00:09:07,76.66666667 --> 00:09:13,746.66666667 I asked Chet GPT and the other AI apps that you had mentioned that I had never heard of prior to seven days ago. 132 00:09:13,746.66666667 --> 00:09:19,96.66666667 So downloaded those really quickly and I asked it to check what the top 10. 133 00:09:19,596.66666667 --> 00:09:23,856.66666667 Coffee manufacturers or suppliers were doing, I asked it to look at their websites. 134 00:09:24,136.66666667 --> 00:09:27,986.66666667 I wanted to see what looked really good on their websites what maybe wasn't going to work for me. 135 00:09:28,896.66666667 --> 00:09:36,556.66666667 then I had it giving me feedback that I was able to immediately start implementing into the website I wanted to build. 136 00:09:37,136.66666667 --> 00:09:38,536.66666667 Key components were there. 137 00:09:38,536.66666667 --> 00:09:40,936.66666667 I was able to do this all within 25 minutes. 138 00:09:41,331.66666667 --> 00:09:50,821.66666667 To put this in perspective, the research I sent you from perplexity Labs something from Claude something from chat, gpt I think four different ais. 139 00:09:51,151.66666667 --> 00:10:02,831.66666667 Just to put this in perspective having run a marketing agency 28 years around the world the documents you got back from these ais are things that we would've charged clients a hundred thousand dollars for. 140 00:10:03,611.66666667 --> 00:10:10,971.66666667 What would have taken a team weeks to put together, and I would argue that the research you were sent is better. 141 00:10:11,361.66666667 --> 00:10:16,381.66666667 So think about that, it's hard for people to understand what these ais are doing. 142 00:10:16,711.66666667 --> 00:10:30,201.66666667 It's like having a Mackenzie Consulting, a Bain team, and Bain Consulting guys come in and it would take them weeks or months to put together kind of data, the analysis that we're able to generate in minutes. 143 00:10:30,681.66666667 --> 00:10:35,451.66666667 So you were able to sidestep literally huge amount of costs and. 144 00:10:35,861.66666667 --> 00:10:39,971.66666667 Weeks or months of time and go right into, okay, this idea is real. 145 00:10:40,211.66666667 --> 00:10:42,911.66666667 This is the competition, here's what they're doing. 146 00:10:43,271.66666667 --> 00:10:46,421.66666667 And there's one that you found that had the same business model. 147 00:10:46,671.66666667 --> 00:10:53,991.66666667 What it found was, here's one that does 90% of its business with subscriptions, which is your whole business idea. 148 00:10:53,991.66666667 --> 00:11:07,41.66666667 Do you want to talk a bit about that? I have been in sales a bit as a side job from when I was 21, if you're going to work hard for a sale and put in the time to build that relationship with a potential customer get to know them, find a problem, they have and solve it. 149 00:11:07,311.66666667 --> 00:11:09,81.66666667 I don't want to have to do that again next month. 150 00:11:09,351.66666667 --> 00:11:12,501.66666667 So for me, I thought the subscription is the best way. 151 00:11:12,601.66666667 --> 00:11:19,251.66666667 When you're trying a new product for your health and wellness, like weight loss, you're probably not going to get the best results within just four weeks. 152 00:11:19,251.66666667 --> 00:11:23,451.66666667 So we really do want our potential customers to be with us for at least 12 weeks. 153 00:11:23,671.66666667 --> 00:11:25,621.66666667 That's why the subscription service works really well. 154 00:11:26,171.66666667 --> 00:11:40,91.66666667 I got excited when I saw that research in the nineties, I started a pet food business with some partners and we had no money, started with some credit cards, but our claim to fame was we created an auto ship program, before we had Amazon Prime and all these subscription models. 155 00:11:40,566.66666667 --> 00:11:41,916.66666667 And we did it with Purolator courier. 156 00:11:42,106.66666667 --> 00:11:52,236.66666667 we sold a case of dog food, about 40 pounds, and it got shipped to you if you had a German Shepherd, say your German Shepherd was 60 pounds, we knew exactly in 30 days you'd need a fresh supply. 157 00:11:52,566.66666667 --> 00:11:56,466.66666667 We built a hundred thousand customers across Canada using ownership. 158 00:11:56,516.66666667 --> 00:11:58,796.66666667 I am very fond of this whole subscription model. 159 00:11:58,796.66666667 --> 00:12:09,796.66666667 When I saw the coffee business and the research talked about one company killing it with 90% of the customers on subscription, I got very excited because coffee is like dog food. 160 00:12:10,36.66666667 --> 00:12:12,106.66666667 It's something we use every single day. 161 00:12:12,536.66666667 --> 00:12:15,771.66666667 Coffee's better than dog food because everyone's addicted to coffee. 162 00:12:16,161.66666667 --> 00:12:17,811.66666667 I don't have to convince you to drink coffee. 163 00:12:17,811.66666667 --> 00:12:18,831.66666667 Everyone's already drinking it. 164 00:12:18,911.66666667 --> 00:12:20,891.66666667 I just have to convince you it's better. 165 00:12:21,171.66666667 --> 00:12:28,951.66666667 And that's exactly what we had in our dog food business because our dog food was no chemicals, all natural vitamins and real meat. 166 00:12:28,981.66666667 --> 00:12:30,181.66666667 it wasn't a tough sell. 167 00:12:30,571.66666667 --> 00:12:32,881.66666667 And that's what I found interesting about the research. 168 00:12:33,46.66666667 --> 00:12:39,236.66666667 On the companies that you were looking at because they were really about, mold free 'cause there's a lot of crap in our coffee. 169 00:12:39,306.66666667 --> 00:12:42,906.66666667 In the research it pointed out, so I got a very simple subscription model. 170 00:12:43,366.66666667 --> 00:12:46,916.66666667 It actually told you if you're gonna model some company, look at this one. 171 00:12:46,966.66666667 --> 00:12:54,816.66666667 So with that research what did you do next? What was the next step after you saw the research and you're like, okay, I see this company, the've really figured out how to do subscriptions. 172 00:12:55,26.66666667 --> 00:13:05,596.66666667 Walk us through what was the next thing that you did? the next thing was that I needed to come up with a brand name, take my idea and actually start creating some sort of a brand with it, I was thinking about. 173 00:13:05,886.66666667 --> 00:13:11,416.66666667 vitamin water, and I remember the transition when we drank bottled water, but there wasn't really brand names. 174 00:13:11,416.66666667 --> 00:13:12,916.66666667 It was just like, recycled tap water. 175 00:13:12,916.66666667 --> 00:13:15,226.66666667 Dasani or whoever Nestle made these waters. 176 00:13:15,646.66666667 --> 00:13:20,506.66666667 But then one day somebody had this great idea let's put vitamins in water, make it seem, healthy. 177 00:13:20,666.66666667 --> 00:13:23,776.66666667 A friend of mine Edward Obi, started a company called Smart Effects. 178 00:13:23,776.66666667 --> 00:13:25,856.66666667 30 years ago which was very successful. 179 00:13:25,906.66666667 --> 00:13:30,16.66666667 It didn't taste that great, but it was a good idea because he actually had some pretty good things in it. 180 00:13:30,406.66666667 --> 00:13:35,866.66666667 So I think the next part of your research was you looked at the 10 most successful companies in the us. 181 00:13:36,946.66666667 --> 00:13:39,436.66666667 That were in the water business, but had a healthy angle. 182 00:13:39,496.66666667 --> 00:13:45,326.66666667 Did I get that right? Why did you do that research and what was the result In Teacher's College, I learned you don't want to ever reinvent the wheel. 183 00:13:45,536.66666667 --> 00:13:48,446.66666667 I think my thinking was go to who's already doing it really well. 184 00:13:48,891.66666667 --> 00:13:53,631.66666667 There wasn't, enough time in the week to sit and actually audit 10 of these websites. 185 00:13:53,941.66666667 --> 00:13:58,711.66666667 So asked AI to do it for me and it was able to tell me. 186 00:13:59,951.66666667 --> 00:14:11,641.66666667 The benefits or, reasons behind why they chose a brand name or why was this name better than that name? And the companies that you looked at were the 10 most successful, Vitamin Waters in America. 187 00:14:11,641.66666667 --> 00:14:13,431.66666667 this is proven, these are very successful companies. 188 00:14:14,31.66666667 --> 00:14:19,341.66666667 And out of those 10 names you found one that you really liked did I get that right? And then you said, Hey, ai. 189 00:14:19,666.66666667 --> 00:14:24,426.66666667 Can we use this for a coffee? Will you walk us through that? Along the way learning how to ask better questions. 190 00:14:24,426.66666667 --> 00:14:29,736.66666667 I think that's a really important point, you need to understand how you're speaking to AI to get the answers you require. 191 00:14:30,136.66666667 --> 00:14:36,136.66666667 I wanted to know if I was going to be copywriting or if things were going to be illegal and I needed to get that information right away. 192 00:14:36,136.66666667 --> 00:14:38,686.66666667 It guided me through how to follow this process. 193 00:14:39,21.66666667 --> 00:14:53,386.66666667 Legally and ethically so from that research, you're able to come up with a name, and then you went to AI and you said, okay, how do I find a domain now, find a domain name that has the word coffee in it, but it's available. 194 00:14:53,486.66666667 --> 00:14:54,356.66666667 Just walk us through that. 195 00:14:54,396.66666667 --> 00:14:55,956.66666667 This is where a lot of people get stuck. 196 00:14:55,956.66666667 --> 00:14:57,756.66666667 They're like, I can't come up with a name. 197 00:14:57,756.66666667 --> 00:14:58,416.66666667 I don't know a name. 198 00:14:58,506.66666667 --> 00:15:00,816.66666667 And if they came up with a name, I can't get the right domain. 199 00:15:00,816.66666667 --> 00:15:01,956.66666667 So walk us through that. 200 00:15:02,391.66666667 --> 00:15:04,311.66666667 I knew that I couldn't come up with my own name. 201 00:15:04,311.66666667 --> 00:15:07,581.66666667 I have no prior buyer experience in this industry. 202 00:15:07,861.66666667 --> 00:15:10,201.66666667 I had to put my full blind faith trust in ai. 203 00:15:10,491.66666667 --> 00:15:11,931.66666667 It gave me a few options. 204 00:15:12,21.66666667 --> 00:15:16,851.66666667 I asked a few friends, got some feedback and settled on one that felt authentic to myself. 205 00:15:17,401.66666667 --> 00:15:22,831.66666667 In a matter of days, we went from idea market research, validate the idea. 206 00:15:23,236.66666667 --> 00:15:28,186.66666667 Then we did market research on healthy beverage companies, like healthy water companies. 207 00:15:28,486.66666667 --> 00:15:34,246.66666667 You came up with a name, then used AI to find which domains were available. 208 00:15:34,276.66666667 --> 00:15:35,626.66666667 it came up with some options for you. 209 00:15:35,626.66666667 --> 00:15:36,676.66666667 Correct? Correct. 210 00:15:36,776.66666667 --> 00:15:39,506.66666667 I wouldn't even know what website to go to, to register a domain. 211 00:15:39,816.66666667 --> 00:15:40,776.66666667 AI did that all for me. 212 00:15:40,826.66666667 --> 00:15:42,986.66666667 it crosschecked that those domains were available. 213 00:15:42,986.66666667 --> 00:15:44,236.66666667 So I wanted, a.com, 214 00:15:44,236.66666667 --> 00:15:44,956.66666667 a.ca. 215 00:15:45,16.66666667 --> 00:15:47,806.66666667 It told me what was available, what was not available. 216 00:15:47,836.66666667 --> 00:15:53,536.66666667 I think that it even told me why some of them might not work because they're very similar to other brands that are out there. 217 00:15:53,586.66666667 --> 00:16:03,556.66666667 So it started steering me, away from certain domain names, So now that was the first time you actually spent money because up to now you're using free ais. 218 00:16:04,36.66666667 --> 00:16:09,286.66666667 So the first time you actually spent any money in this business was to register the domains, correct? Correct. 219 00:16:09,346.66666667 --> 00:16:09,646.66666667 Okay. 220 00:16:09,736.66666667 --> 00:16:11,806.66666667 So now money gets spent, domains are done. 221 00:16:12,46.66666667 --> 00:16:16,496.66666667 So next step is, you've got a brand name, you've got a domain name, now you need a website. 222 00:16:16,746.66666667 --> 00:16:28,186.66666667 what did you do next? I went to AI and I asked it how am I going to build a website? I went back to my original research with those top 10 brands and asked AI to look at their websites. 223 00:16:28,466.66666667 --> 00:16:29,606.66666667 I didn't want to copy things. 224 00:16:29,606.66666667 --> 00:16:33,236.66666667 I just needed to be inspired I needed to get a clear vision of. 225 00:16:33,641.66666667 --> 00:16:44,501.6666667 What I wanted my website to look like it helped with, details like coloring layout and photographs it's almost like AI had become my co-founder it was helping me through this process what direction this was going to take me. 226 00:16:45,751.6666667 --> 00:16:58,151.6666667 I think your point is really important if you think about all the really successful companies that we use every day, usually at least one of the founders, was a tech person, a coder, a software person probably from Silicon Valley. 227 00:16:58,201.6666667 --> 00:17:00,721.6666667 Think about every company that we use every day. 228 00:17:00,821.6666667 --> 00:17:01,451.6666667 The story. 229 00:17:01,451.6666667 --> 00:17:04,821.6666667 It's oh, that's a coder software guy, Silicon Valley. 230 00:17:05,301.6666667 --> 00:17:08,31.6666667 But today, with the age of ai, it's a whole different world. 231 00:17:08,311.6666667 --> 00:17:10,761.6666667 now we're going to cover the difficult stuff, which is technical. 232 00:17:10,761.6666667 --> 00:17:12,921.6666667 This the software part, all with ai. 233 00:17:13,311.6666667 --> 00:17:18,631.6666667 So the next tool that you used was a coding app that I love called Lovable. 234 00:17:19,201.6666667 --> 00:17:27,886.6666667 And with that app, for those that don't know what Vibe coding is, it basically takes the place of designers and software coders to build websites for you. 235 00:17:28,406.6666667 --> 00:17:31,616.6666667 So you are able to put in your ideas. 236 00:17:31,836.6666667 --> 00:17:35,436.6666667 Screenshots and basically tell it what you wanted to do. 237 00:17:35,706.6666667 --> 00:17:37,536.6666667 Did I get that right? Exactly, yeah. 238 00:17:37,586.6666667 --> 00:17:49,831.6666667 So you went through a couple revisions, and I remember it was like maybe 48 hours ago you'd sent me something I in the sauna and on my phone I'm like, oh, I can make those changes. 239 00:17:49,831.6666667 --> 00:17:50,881.6666667 I'm like, just send it to me. 240 00:17:51,101.6666667 --> 00:17:55,551.6666667 I took those changes, put it into lovable, before I got out of the sauna. 241 00:17:56,466.6666667 --> 00:17:57,636.6666667 Your website was done. 242 00:17:58,231.6666667 --> 00:17:59,11.6666667 that's mind blowing. 243 00:17:59,61.6666667 --> 00:18:05,331.6666667 I'm a person that had teams of full-time web designers, coders, developers. 244 00:18:05,601.6666667 --> 00:18:08,61.6666667 I know how long it takes to build a real website. 245 00:18:08,361.6666667 --> 00:18:11,441.6666667 it doesn't happen in 10 minutes for people that have never been through this process. 246 00:18:11,741.6666667 --> 00:18:16,411.6666667 there's a designer, a coder, somebody's hooking up your DNS, all these steps to it. 247 00:18:16,411.6666667 --> 00:18:23,761.6666667 You gotta find hosting, all that was done in minutes, so now you end up with an incredible website. 248 00:18:24,526.6666667 --> 00:18:28,676.6666667 You've got an idea that's been validated through incredible market research. 249 00:18:28,956.6666667 --> 00:18:30,906.6666667 A brand, a name that you love. 250 00:18:31,236.6666667 --> 00:18:34,746.6666667 You've got a website that's incredible that was your first week. 251 00:18:35,536.6666667 --> 00:18:40,996.6666667 What's the plan for next week? Now, I know you're taking care of your son, full-time mom. 252 00:18:41,146.6666667 --> 00:18:44,596.6666667 It's a lot of work, but walk us through because other people have done that. 253 00:18:44,596.6666667 --> 00:18:47,236.6666667 They've built a website and then that's it. 254 00:18:47,266.6666667 --> 00:18:48,316.6666667 they don't know what to do after that. 255 00:18:48,366.6666667 --> 00:18:58,646.6666667 walk us through, how are you gonna use ai, your new co-founder, and what will happen? What's your plan for this week using ai? to your point, let me be clear I'm not a tech bro. 256 00:18:58,696.6666667 --> 00:18:59,956.6666667 I don't have the technical background. 257 00:18:59,956.6666667 --> 00:19:00,676.6666667 I am a mom. 258 00:19:00,806.6666667 --> 00:19:01,436.6666667 That's what I do. 259 00:19:01,816.6666667 --> 00:19:09,406.6666667 So being able to screenshot, some of the parts of the website that I didn't like, and within minutes have ai, fixing that. 260 00:19:09,406.6666667 --> 00:19:18,366.6666667 how was your first week as a founder of a new startup? The fact that you're even calling me a founder is blowing my mind because eight days ago I would not have described myself as that. 261 00:19:18,366.6666667 --> 00:19:20,256.6666667 I probably would've just said I'm a public servant. 262 00:19:20,676.6666667 --> 00:19:29,16.6666667 I didn't realize how much you would be able to achieve with AI in just seven days or less and little to no experience. 263 00:19:29,186.6666667 --> 00:19:31,976.6666667 You just have to have an idea and be willing to go for it. 264 00:19:32,261.6666667 --> 00:19:34,121.6666667 And lean into that discomfort a little bit. 265 00:19:34,121.6666667 --> 00:19:36,521.6666667 Teachers know best that we learn through failure. 266 00:19:36,571.6666667 --> 00:19:44,561.6666667 I wasn't worried about that, but I was more worried that I wouldn't have the expertise or, background experience to do something like this. 267 00:19:44,561.6666667 --> 00:19:50,51.6666667 within, the first few hours of using AI on day one, I realized I actually do, and anybody does. 268 00:19:50,391.6666667 --> 00:19:55,551.6666667 The reason why you're on the show today is I've been working with hundreds of companies around the world. 269 00:19:56,196.6666667 --> 00:19:59,566.6666667 I've been blessed to help five startups go to a billion dollars. 270 00:19:59,876.6666667 --> 00:20:00,506.6666667 Isn't new for me. 271 00:20:00,506.6666667 --> 00:20:09,211.6666667 I've done this a lot of times, but never would I have imagined that we could take an idea and go to, fully researched business plan right now. 272 00:20:09,211.6666667 --> 00:20:10,411.6666667 We could take to any bank. 273 00:20:10,891.6666667 --> 00:20:15,211.6666667 You've got enough research, you can go to any bank and get funding that's how good the research is. 274 00:20:15,691.6666667 --> 00:20:18,211.6666667 And to go from research to business plan. 275 00:20:18,291.6666667 --> 00:20:24,641.6666667 We actually created a business plan and found government programs that would love to give you money to launch this kind of business. 276 00:20:24,641.6666667 --> 00:20:30,221.6666667 you picked an incredible brand name and I'm convinced that with the brand name and the website you already have. 277 00:20:31,46.6666667 --> 00:20:32,606.6666667 It's a multimillion dollar business. 278 00:20:32,606.6666667 --> 00:20:35,216.6666667 There's no doubt in my mind now it's just execution. 279 00:20:35,546.6666667 --> 00:20:41,966.6666667 So for me, to witness this all with AI and your total spend, I think is probably about 50 bucks for the domain. 280 00:20:42,86.6666667 --> 00:20:42,326.6666667 Yep. 281 00:20:42,326.6666667 --> 00:20:42,536.6666667 That's it. 282 00:20:42,536.6666667 --> 00:20:46,296.6666667 'cause I know how much, real businesses would pay for this. 283 00:20:46,496.6666667 --> 00:20:52,746.6666667 Even if you were doing this, in India, you're talking about tens of thousands of dollars and it would be a nightmare to execute this. 284 00:20:52,746.6666667 --> 00:20:55,176.6666667 this isn't just we're in Toronto and it would cost a hundred thousand. 285 00:20:55,576.6666667 --> 00:21:01,686.6666667 Even in India, everything we've talked about so far would cost tens of thousands of dollars and take months. 286 00:21:02,26.6666667 --> 00:21:03,346.6666667 So yeah, super impressed. 287 00:21:03,536.6666667 --> 00:21:14,241.6666667 You had a great first week, but what's your plan now with your AI co-founder? What's the plan for this week? I think the next step is that I need to hit social media. 288 00:21:14,331.6666667 --> 00:21:24,591.6666667 I need to maybe open some accounts on different platforms with my brand name, start gaining followers, start building that trust with clients, and putting out some content. 289 00:21:24,921.6666667 --> 00:21:27,741.6666667 In terms of content, I'm going to go back to ai. 290 00:21:27,771.6666667 --> 00:21:30,381.6666667 I'm going to ask it to create a content calendar for me. 291 00:21:30,461.6666667 --> 00:21:33,431.6666667 It can even create my reels posts and carousels for me. 292 00:21:33,841.6666667 --> 00:21:37,1.6666667 Based on what I'm needing I don't really have to think much further than that. 293 00:21:37,471.6666667 --> 00:21:40,281.6666667 for people that haven't done this before I'll give you some examples. 294 00:21:40,671.6666667 --> 00:21:44,251.6666667 If you went to X right now, pick any platform and by yourself. 295 00:21:44,271.6666667 --> 00:21:47,691.6666667 Without ai, you're trying to find your brand name. 296 00:21:47,751.6666667 --> 00:21:51,771.6666667 With X, you're gonna spend a whole day because there's a million variations. 297 00:21:52,41.6666667 --> 00:22:04,641.6666667 And to get your brand name that isn't already taken You could literally spend a day, then you could spend an entire day just trying to do the same with Facebook and then TikTok, you could spend a month on this in ai. 298 00:22:04,791.6666667 --> 00:22:11,781.6666667 In seconds it's gonna go through a million configurations and go, okay, based on your brand, this one's available. 299 00:22:11,781.6666667 --> 00:22:12,621.6666667 You're like, great. 300 00:22:13,11.6666667 --> 00:22:16,521.6666667 Like that alone will save hundreds of hours. 301 00:22:16,921.6666667 --> 00:22:18,571.6666667 I think that's a very good point. 302 00:22:18,571.6666667 --> 00:22:22,681.6666667 I've mentioned a few times that I'm a mom, My son needs to be run to swimming lessons on Wednesday. 303 00:22:22,681.6666667 --> 00:22:24,721.6666667 He's at gymnastics on Friday, it was soccer. 304 00:22:24,721.6666667 --> 00:22:28,731.6666667 So keep in mind that I'm doing all of this in between, being home full time with my son. 305 00:22:28,831.6666667 --> 00:22:32,491.6666667 And on the side also doing a little bit of summer school and lesson planning. 306 00:22:32,581.6666667 --> 00:22:36,841.6666667 So all of this needed to fit into some pockets of time during the day, and it easily did. 307 00:22:37,241.6666667 --> 00:22:43,141.6666667 This is why most moms don't run multimillion dollar businesses You couldn't have physically done this before. 308 00:22:43,441.6666667 --> 00:22:44,851.6666667 It would take too much energy. 309 00:22:44,851.6666667 --> 00:22:45,901.6666667 Too much time. 310 00:22:46,151.6666667 --> 00:22:47,561.6666667 There's very few exceptions. 311 00:22:47,561.6666667 --> 00:22:51,491.6666667 Like you look at Sarah Blakely, Spanx, but she did all that before. 312 00:22:51,491.6666667 --> 00:22:52,181.6666667 She had kids. 313 00:22:52,281.6666667 --> 00:22:56,817.6666667 There's very few people that can pull this off Today with ai it's gonna be more and more common. 314 00:22:57,157.6666667 --> 00:23:05,577.6666667 One of my beliefs is if you look at the founders right now, all these, billionaire tech guys, they all dropped outta university and started their company. 315 00:23:06,147.6666667 --> 00:23:11,897.6666667 I believe we live in an age right now where it's gonna be kids dropping outta high school, like grade nine, grade 10. 316 00:23:11,957.6666667 --> 00:23:13,577.6666667 'cause they made a million bucks with their app. 317 00:23:13,797.6666667 --> 00:23:14,517.6666667 I'll give you an example. 318 00:23:14,517.6666667 --> 00:23:16,267.6666667 I use one called ial. 319 00:23:16,327.6666667 --> 00:23:21,397.6666667 I take a picture of what I eat and it analyzes the amount of protein a 17-year-old built it. 320 00:23:21,457.6666667 --> 00:23:24,127.6666667 He did $20 million his first year. 321 00:23:24,637.6666667 --> 00:23:28,357.6666667 With this app, I believe you're gonna have high school kids drop out.