February 5, 2025 • 32 mins
Ever thought about starting a podcast but don’t know where to begin? 🎙️ In this episode of The Bold Blueprint, host Claire Bartlett shares her personal journey into podcasting, reflecting on nearly a year of hosting her own show and the game-changing impact it has had on her business.
Podcasting isn’t just about hitting record - it’s about building trust, amplifying your brand, and connecting deeply with your audience in a way that no other platform can. Whether you're an entrepreneur, coach, or content creator, podcasting can become one of the most powerful marketing tools in your business arsenal.
In this episode, Claire breaks down everything you need to know to launch and grow your podcast, including:
✅ The key benefits of podcasting for business growth ✅ How to get started, even if you're a complete beginner ✅ Must-have equipment & software for recording and editing ✅ The best hosting platforms and distribution strategies ✅ Monetization techniques: How to turn your podcast into income ✅ Lessons learned after nearly a year of podcasting
If you’re ready to elevate your brand, build authority, and create deeper connections with your audience, this episode is for you!
What You’ll Learn in This Episode:🎧 Why podcasting is an essential marketing tool for entrepreneurs 🎧 The step-by-step process to launching your own podcast 🎧 How to choose the right microphone, software, and hosting platform 🎧 Simple strategies to edit and publish high-quality episodes 🎧 Creative ways to monetize your podcast, from sponsorships to digital products 🎧 Claire’s biggest lessons learned and mistakes to avoid
Why Podcasting is a Game-Changer for Your Business:🚀 Boost Authority – Establish yourself as a thought leader in your industry. 📢 Expand Your Reach – Get in front of a wider audience beyond social media. 💡 Repurpose Content – Turn episodes into blogs, social posts, and email content. 🤝 Build Trust & Connection – Your voice creates a deeper bond with listeners. 💰 Create Passive Income – Monetize through sponsorships, affiliate marketing, and premium content.
Claire’s Top Podcasting Tips:🎙️ Start before you feel ready – You don’t need perfection; you just need momentum. 🎙️ Keep your setup simple – Great content matters more than expensive equipment. 🎙️ Be consistent – Regular episodes help grow your audience and authority. 🎙️ Engage with your listeners – Encourage feedback and build a community around your show. 🎙️ Don’t be afraid to monetize – There are multiple ways to make your podcast profitable!
Upcoming on The Bold BlueprintThis season is filled with incredible insights from top entrepreneurs, including: 🔥 Dani Wallace – Public speaking coach on using your voice with confidence. 🔥 Holly Matthews – Mindset mentor on resilience and happiness. 🔥 Matthew Hughes – The YouTube king sharing expert video branding strategies.
Resources & Links Mentioned:🎧 Recommended Podcast Recording Software → https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=claire-bartlett
📌 Claire’s Favorite Podcast Hosting Platforms → https://www.podbean.com
📲 Follow Claire on Instagram → @ClaireBartlett
💰 Xero bonus link → https://refer.xero.com/femalefounders
📲 Social Media Content Planner Freebie → https://www.claire-bartlett.co.uk/365socialmediacontentprompts
Love This Episode? Here’s How You Can Support the Podcast:💙 Follow & Subscribe – Never miss a new episode! ⭐ Leave a Review – Your feedback helps us grow! 📲 Share this episode – Send it to a fr
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
Hello everyone and welcome to this week's episode of The Bold Blueprint.
I'm Claire Bartlett, your host, and today I'm going to be talking to you all aboutpodcasting for business.
Why you should think about having one, what are the top tips I would give you if you areconsidering setting up a podcast and what it's meant for my business since launching this
(00:22):
podcast nearly a year ago now.
So first of all,
Come on, hands up, how many of you, just like I did, have been considering and toying withthe idea of setting up a podcast for ages, but just felt overwhelmed or, you know, it's
completely out of your comfort zone?
The thing with me was the technology.
(00:43):
I was so nervous about, you know, how much work was going to be involved, what technologyI would need to use.
And really, I thought it was going to be a massive drain on my time.
which is what held me off for so long in launching this podcast.
If you've been following me for a while, you'll know that this podcast is almost one yearsold now.
(01:04):
And I honestly can tell you it's one of my most favourite parts of my business.
I'm so glad that I finally took that leap of faith and just, you know, dived in and gaveit a go.
And the conversations that I've had, the things that I have learnt, but also the thingsthat I've been able to share with my audience.
It's so rewarding.
(01:25):
And then of course, there's the financial gains from it as well.
So to start us off today, I just want to talk through, you know, why you should beconsidering it if you haven't already.
Well, there are five million podcasts globally.
Okay, now that sounds like a really massively flooded market and one that you shouldprobably stay clear of.
(01:47):
But what if I told you that actually only 700,000 of those are actually active?
then that in the entire world does not seem like that big, you know, that flooded amarket.
It's a really, really great tool to use for your business because people are listening tomore and more podcasts every day.
(02:08):
It's becoming the new way that we digest our content.
We can do it on the fly, you know, while we're driving our kids to club or to school,while we're on our long journeys, commutes to work.
It's a really easy way to digest information and it's a lovely way to connect on aone-to-one level with your audience.
There's also the engagement rates.
(02:31):
Now, most of the time today, there's been a huge push on email lists.
know, this has been the way that we should all be growing our audience.
And don't get me wrong, there is a massive place for email lists in your business.
You should definitely be.
spending time generating that and growing that email list.
But 78 % of podcast listeners will always finish an episode.
(02:57):
So that is an amazing engagement rate.
When you are sending your emails out, you know, we're really happy if you get sort of a 30to 40 % open rate.
Well, this is over double that.
78 % of your listeners would listen to the entire episode.
and stay with you and want to be part of your journey.
(03:19):
And another really amazing fact is that only 10 % of podcasts make it past 10 episodes.
So it really doesn't take a lot to be in the top 10 of all podcasts in the world, whichwill of course help you to stand out from the crowd, help give you authority.
There's such a powerful statement to say that you're a host of a podcast.
(03:43):
people can take you seriously, you you are an expert in your field and you're sharing yourknowledge with the world through the power of podcasts.
So it really is something that you should start to consider.
The benefits of having a podcast against all the other methods that you're much likely,you know, already doing in your business, you know, like I've mentioned already, the email
(04:06):
list with your social media, you know, face to face networking.
Well, podcasts can reach
an audience that you wouldn't necessarily find on social media alone.
You know, there people that haven't already discovered you.
It's a really easy marketing tool for your business because people are searching for newpodcasts constantly and it doesn't have to be on a specific topic.
(04:31):
You know, I discuss all things to do with business, all things to wanting to grow acompany, you know, make success.
earn money, all of these things are discussed within my podcast.
So if anybody's looking for anything to do with any of those things that I've discussedpreviously, I will come up in their search.
That's a lot easier to penetrate than it is on social media.
(04:54):
It's a lot easier to stand out.
Also, as I've said, it's helping you build that trust, know, it's sharing your voice.
Now there's this massive thing at the moment about all this no, no like and trust, gettingyour audience to, you know, get to know you to build that like and that trust with them.
(05:14):
And hearing your voice is a really powerful way of doing that.
Because if they can see you, if they can hear you, it's going to connect on a much morepersonal level than just reading a static.
know, social media post.
So sharing your voice is really powerful and also it's giving you that expert status.
(05:35):
Like I said, it's creating that expertise and something for your
It's creating that expert tier, you know, and it's making you stand out from the crowd andit's giving you something else to add to your.
(05:58):
to your watch.
And it's giving you another lead generation, powerful lead generation tool in yourbusiness.
It's another really amazing way to create versatile content.
(06:21):
So one podcast episode can be repurposed so many times in your business, you can use it tocreate blogs for your website, you can cut it up and use it for social media posts, the
things that you're, you if you're doing interviews, the things that your guests mention.
that can be amazing inspiration for your social media content.
(06:43):
you spend one hour of your time recording one episode of the podcast and then you can usethat for like a month's worth of content.
Honestly, it's such a rich source of content inspiration for your social media, which isanother thing that we all really struggle with.
white paper syndrome, are you just staring at a blank screen?
(07:06):
my God, what am I going to talk about this week or this month?
Well, if you've got the podcast, it instantly helps you with that.
Okay, Claire, so we've spoken all about, you know, why I should be doing it and what it'sgoing to bring to my business.
But how do you start?
And this is the point, as I said at the beginning, that I was really stuck on for a longtime.
(07:30):
I really held myself back because I thought the process would be complicated, you know,overwhelming.
But what if I told you that actually it's one of the easiest parts of my business, whichsounds crazy, right, but it is actually true.
The first thing you need to do though, is you need to plan it.
You need to understand what the purpose of your podcast is.
(07:54):
Is it to directly share your expertise with your audience?
Is it to share a wealth of knowledge from a whole host of business owners?
Is it purely just to entertain?
Or is it to connect, make connections and use it as that sort of tool?
When you understand what the purpose is, you then need to understand who you aretargeting.
(08:18):
Who is the audience that you are wanting to be listening to this podcast?
You need to think about their needs and their interests, but also most importantly, whatare they wanting?
Because so often it's very different what somebody needs in their business, but what theywant in their business.
(08:39):
And we don't go and look for what we need.
As a society, we look for what we want.
So people will be searching for, you know, how to make more money in my business or how tobecome successful, you know, these sorts of things.
They don't necessarily even know what they need to make that happen.
So it's really important to understand how you're going to target that audience, who it isthat you're speaking to, and then, you know, make the content applicable to them.
(09:10):
Then you need to understand the format.
Now, there's loads of different ways you can have a podcast.
You can have one that is just solo episodes.
So it's constantly just you sharing your expertise, your experiences with the world.
It can also be purely interviews.
So you are always asking questions, speaking to other, you know, experts in their field,other hugely successful business owners or whatever it is that you, you know, the topic of
(09:39):
your podcast.
For me, I love to have a mix of both.
But I didn't start off with a mix.
My first series was solely interviews.
And the reason for that, really, if I'm honest with myself, was confidence.
I didn't know whether people would be interested in listening to me every week for 30 to40 minutes.
(10:04):
I thought I needed the clout, I suppose, of having guest experts being interviewed.
I thought that would bring me in a wider audience.
It would be a great way to, you know, entice people to come and listen to the podcast andsign up to, you know, subscribe to the podcast.
And then in season two and three, it's been a mixture.
(10:26):
So I do still interview because I love having those conversations.
I love hearing people's personal journeys in business, the lessons they've learned andthe, you know, those tidbits, those golden nuggets that they share with the audience.
So I absolutely do not want to drop the interview section from my podcast.
But I also, you know, I have a lot to say and I want to share it with the world.
(10:50):
So I have also a great number of solo episodes that it's just something talking about, youknow, something that I cast myself as an expert in or as personal journey that I've been
through.
And I think having that balance is working perfectly.
for me and my business and what I'm trying to achieve, but really it's a personaldecision.
(11:11):
So it will be dependent on, you know, the type of podcast that you're wanting, what thepurpose of your podcast and who you're talking to.
Finally, the biggest question is how often you are going to release an episode.
Now, consistency really is key with a podcast because you want to build that trust withpeople.
(11:31):
You want to come along and be reliable.
So
I know that some of my favourite podcasts, they come out every Friday and I can lookforward to that in the week and I come to the Friday and I think, oh great, I've got
another episode of that that I can listen to over the weekend.
If I went and suddenly there wasn't one, they hadn't released one that Friday, it mightturn me off that podcast altogether.
(11:53):
I might think, oh, well, they've stopped releasing episodes.
I need to go and find something else.
So it is really important to be consistent.
and reliable in your posting, your releasing of episodes.
But to do that, you need to choose a realistic schedule for you.
I know some people, some of the really big podcast fish, know, Diary of a CEO, forexample, they might release one every day.
(12:19):
Well, I do not have the time or the team to allow me to release one every day.
What I do have time for is doing one once a week.
So for me, they go out every Wednesday morning.
I know that that's, you know, I can build that easily into my timeframes and into mydiary.
(12:39):
And my guests can then, my listeners, sorry, can get used to that.
They can look forward to that.
They can subscribe to the channel and know that they're getting that every week withoutfail.
So let's talk about the scary bit.
What do you actually need?
to do a podcast, what technology do you need?
(13:01):
How does the process work?
Well, as I've mentioned, honestly, this felt like it was going to be a really long journeyfor me and I was going to be so much that I would need to learn and so many new skills
that I would need to adopt and spend time on.
And honestly, it really wasn't that that biggest step, which really surprised me.
(13:23):
So in the very beginning, I was thinking, you know, all the editing and all of those bits,I've never done that before, especially not to this level.
Realistically, I'm probably going to need to outsource it.
So in the beginning, I looked on, you know, fiverr.com and there were so many people thatcan help you with this side of things.
So if you really don't feel like you want to or are able to handle those sides of things,then there are amazing people out there that can help you.
(13:52):
But after looking into those and testing a couple, I realised that actually for me and mybusiness, it was something that I was able to achieve for myself and bring back in-house.
So the very first thing that I did was I looked at what my equipment was.
I had a pretty rubbish webcam that I bought through lockdown when Zoom became a thing.
(14:18):
It was a bit grainy.
The lighting wasn't that great.
So I thought, I should probably upgrade that because even though I don't release the fullvideos every week, I do record the video so I can, you know, create clips and show little
graphics and things.
So I did think I needed a camera, but then I realised, well, OK, if I'm not actuallyreleasing the video, because I'd already decided that that was something I could consider
(14:46):
for the future, but it wasn't what I didn't want it to hold me back in the beginning.
What is hugely important is the audio.
OK, a podcast is listened to, it's not watched.
And actually, if you think back through your experiences, you can watch something that'spretty low quality.
(15:06):
You know, it might be a bit grainy, a bit glitchy, but you can stomach that.
But you can't listen.
Well, I definitely can't listen to something that has really bad quality.
I need it to be crisp and clear.
It really frustrates me if I can't hear somebody or the sound quality differs.
So I realised really early on, OK, well, the key thing that I needed to focus on was amicrophone.
(15:30):
I needed to get a really good professional microphone because up until that point, I'dpretty much only used, you know, what came built in the laptop.
That definitely is not ideal for a podcast.
So the ones that I went for, they're called Elgato.
I've got the
microphone, which is quite a fancy one, know, comes down from, you know, clips onto thedesk and comes down.
(15:54):
It's very podcasty microphone.
They're pretty reasonably priced.
You know, I didn't have this was sort of very early in my business, so I didn't havethousands of pounds to be throwing at this.
And also, you know, it's a gamble.
It was a new thing that I was bringing into my business.
I went with Elgato.
They're sort of a medium middle of the road.
(16:14):
brand, suppose there are definitely better and more expensive ones.
But I absolutely love it and the difference it made to my sound quality, my audio was nextlevel.
So I got the Elgato with the Wave XLR, which is like a soundboard.
And then I also did get an Elgato camera, which again has just been amazing for all thecontent that I create for my business.
(16:40):
Next step was OK.
So I've got the audio sorted, I've got the camera, I know what the podcast is going to beabout.
How am I going to record the podcast?
there's loads of, mean, realistically, anyway, that you can.
So lots of people just use Zoom.
You can literally record it as if you're hosting a meeting and record it there.
(17:03):
It goes to your cloud and you're done.
I decided that I...
If I was going to be doing the other steps myself, I needed a software that was purposebuilt for podcasts.
So I use a software called Riverside.
It's pretty reasonably priced, but it enables me to, you know, have guests on there.
(17:23):
I can really look at the audio and the settings in there.
And I can also do some editing in there, some light editing.
It also, which was a game changer, creates my like show notes and my
SoundBytes, it literally auto generates like five 60 second clips that you can use in yoursocial media marketing.
(17:47):
It takes screen grabs for you.
So you've got pictures that you can use in your social media.
So it does loads of the things for you automatically, which is so amazing, especially inthe beginning when, you know, everything is going to be taking you a little longer because
it's all new.
So any help that you can have with that process is so welcome.
And Riverside was really easy to use, very user friendly, like I said, very reasonablypriced.
(18:12):
And it did so much for me that it was a no brainer for me.
Then you get to the editing.
OK, great.
I've recorded my episode.
How am I going to make it worthy of going live to the world?
Well, this was the step that I was most nervous about and I thought would be by far themost time consuming.
(18:34):
Within this section,
You know, don't only have the interview or that solo episode that you've recorded to edit,but you've also got, know, when you're listening to a podcast, if you think about it, they
often have like a little jingle in the beginning and then they might have an intro andthen they have all of that again at the end.
They have the exit and then they have the jingle again.
(18:54):
And I thought I'd never done any editing really.
So this was really nerve wracking for me.
I ended up going with...
Premiere Pro, Adobe software.
It's actually a really intense software that definitely is over qualified for what I'mcurrently using it for.
(19:16):
Like I said, I don't really do anything with the video at the moment.
And being honest with you, one of the main reasons was because it's a lot easier to editand cut audio.
and it sound perfect and you could never tell that it's been edited than it is for video.
So I decided in the beginning when I'd recorded a couple of episodes and I was playingaround with it, I was spending a lot of time and getting quite stressed by trying to make
(19:44):
the video elements look good.
And I realised it's a podcast.
I don't need the video element.
So I ditched that from my process.
That's something I may well tackle in the future.
But for now,
The audio is the critical bit for me and Premiere Pro is brilliant for that.
But like I said, in Riverside, you can do light editing in there as well.
(20:07):
And I also, I don't over edit.
So some people, you know, they really, really go hard on the editing and they want it tobe absolutely perfect.
And that is amazing if you've got the time or the team or the energy to do that.
I don't have those three things.
And I also want it to be quite natural and organic.
(20:28):
You know, I want the laughter in there.
I leave some of the ums and ahs in there.
I do take out some.
know, especially for me, this is a disclaimer actually.
When you start podcasting, you notice how many times you say certain things.
So I say, think a lot and I say and and like.
(20:51):
These are all words that actually I found that I used way too much.
So I've been working on myself, you trying to be more conscious about those things.
But if I do feel like it's in there just a bit too much, I can edit some of them out.
It's not a problem.
And then finally, once you've done all of that, then you need to host it.
You need to platform that can actually release it to the world.
(21:13):
I've tried a couple through the process of having this podcast.
I started on Kajabi.
What was what's brilliant about it and actually with all of the platforms that I've usedis that you you publish it to there.
But then that hosting platform shares it everywhere else.
So it shares it to Apple, it shares it to Spotify, all the other podcast websites that areout there by you just doing that one upload, it sends it everywhere.
(21:40):
So again, that was like a huge relief.
And I realized that it was going to take me a lot less time than I thought.
I wasn't going to have to share it multiple times.
I could just do it that one time.
Like I said, Kajabi was amazing, but I realised probably just over halfway through thispodcast journey that I wasn't using it to its full advantage and it's not the cheapest
(22:03):
software.
So I actually changed only for this season for season three and I've gone on to Podbean.
Podbean is much cheaper than Kajabi and does exactly the same thing.
Again, I upload it just the once, it shares it to everywhere.
(22:24):
can also on, which I don't know, Kajabi may well have done.
So don't, you know, don't shoot me if I get this wrong, but Podbean will also share itonto my social media automatically for me on the day of release, which is amazing.
There's also other elements to it that I can look at in the future when that's includingadvertising or other things.
(22:46):
It gives you great statistics so you can really see how your podcast is doing.
So these three things, these four things that I've done through my journey make it a verysimple process for me.
When I've recorded an episode, it can take me 20 minutes, if that, to edit it.
(23:08):
and upload it and get it ready for launch.
So it really isn't that time consuming a process.
The last thing I want to talk to you about is the monetisation because realistically,hello, we're a business.
If you are wanting to add this new line to your business, it's got to be generating youmoney, right?
(23:30):
Otherwise, what is the point?
So there's again, loads of different ways that you can bring money in through a podcast.
Number one, very obvious sponsorship, sponsorship of the podcast.
I get asked this a lot because I've actually had sponsorship.
from day one.
So pre-launch, I already lined up a sponsor for the podcast.
(23:54):
And apparently that's quite rare in the podcasting world.
I will tell you the difference of why I managed to get that in place and why other peopledon't.
Purely confidence.
I had the confidence to ask.
I just approached the business that I knew would really...
(24:20):
I just approached a business that I knew had the same sort of values that I do, who wouldreally resonate with the purpose of this podcast.
And I had a conversation with them, said, you know, it's a new podcast, haven't releasedanything yet, so I've had no statistics.
And actually, I think that's personally the best way to do it.
(24:40):
Because if you don't have any statistics to prove in the beginning, they can't questionhow, you know, successful the podcast is.
So they're just...
buying into you and the idea of the podcast.
I'm really proud to say that they have stayed the main sponsor of the podcast.
We're into season three and they're still here.
So I have to give a massive shout out to Zero.
(25:02):
They really support the small business owner.
They love what we're doing on this podcast and they're there to support you.
And they've also given us a great offer, which is all detailed in the show notes for you.
But I could have quite easily thought, well, no one's going to sponsor
A podcast that hasn't launched yet has zero listeners.
And I think that's what holds a lot of people back.
(25:23):
So just ask the questions.
My tips for this would be though, make sure it makes sense.
Don't just go and ask any businesses that you know, because it has to be a mutualrelationship.
It has to benefit them as well.
They want to be getting in front of the right audience.
So your audience, know, your ideal audience needs to line up.
(25:44):
They need to have those same values because otherwise
you know, it will start clashing and it won't be working for you.
So put a lot of thought and effort into it.
Make sure that you're asking the right people and then just sell the dream.
Sell the purpose of the podcast, what it is that you're wanting to achieve.
And if they say no, move on to the next one.
(26:05):
Next is paid speakers.
Now, I have never used this model in on my podcast.
Personally, it doesn't really align with
with what I'm wanting to achieve, but it's definitely a way of bringing in money if youwanted to use it and that is having people pay to be on your podcast.
I think this is something that some of the real, you know, the bigger podcasts may do intheir businesses when they have huge audiences and you know, it makes sense for them to
(26:34):
ask.
But for me personally, I don't think it will ever be something that I bring in.
It doesn't.
Like I said, doesn't really align with me, but it definitely is something that you canconsider in your monetization of the podcast.
Then you need to really make the most of the show notes.
So make sure that you are advertising everything that you've got going on in your businessright now.
(27:00):
Make sure you add in links for your social media and for any sort of freebies anddownloads that you offer.
know, showcase your business and what you've got to offer in the show notes.
Put those links in and then make sure that you're tracking them because...
It's a really great way.
And if you comment in the podcast episode, you know, check out the show notes and this isthere and that's there.
(27:23):
It's a really great way to create some lead gem.
And then finally, just start using metrics and asking when a new client comes to you orthey've purchased something, how did you hear of us?
Because I can guarantee that it will be bringing you in thousands of pounds worth of newleads and new business just because they've listened to a few of your episodes.
really like your message, you know, they're connected with you because they're hearingyour voice and they like what you teach and they've come into your world.
(27:50):
So they might not buy directly from the podcast, but they've come into your world.
They've discovered you through that podcast.
honestly, the monetization, the amount that you could generate is limitless.
I'm just going to end this episode on some of the lessons that I've learned the hard wayin this past year of having this podcast.
(28:14):
Now, the first one really is that planning is critical.
When I launched this podcast, I had a general idea.
You know, I knew what I was wanting to produce.
I knew the purpose of the podcast, but I didn't really know, you know, how I was going todo it.
I didn't build many things into my diary around it.
(28:35):
I was like, I'll just release an episode every Wednesday.
That'd be great.
You need to plan the time for recording the episode, for editing the episode and forgetting it uploaded, you know, those sorts of things.
And like I've said, it doesn't take much time, but it still needs to be planned into yourdiary.
The next thing is to always be ahead of the game.
(28:57):
This was critical for me actually, and something I did right from the beginning because
I knew my time is really limited.
I didn't have a lot of time that I could dedicate to this.
And I couldn't face being, you know, chasing my tail every week.
That fills me with anxiety and I knew that if I was going to do it and be consistent, Ineeded to always be ahead of the game.
(29:19):
So when I released season one, that first episode, I actually already had the entireseason already recorded.
I'd already done all of those interviews.
That meant that I could spend the time, you know, editing.
I could get them all scheduled before I'd even release that first episode.
(29:39):
And I didn't have to worry about it then.
It was just about the marketing of it and the, you know, creating the buzz around it.
If I had to sit here today, you know, and think, oh my God, I've got to release an episodeon Wednesday and I still haven't even recorded anything.
You know, that can be quite anxiety inducing.
I need to make sure that I have things under control and I've always got a bank ofepisodes that I've pre-recorded that I can fall back to and use to schedule.
(30:09):
As with everything, patience is key.
Podcasts don't become huge successes overnight.
It is a long game.
So you have to be prepared to be putting in that work and potentially not seeing afinancial return instantly unless you've gone down that sponsorship route.
If you give it the time and if you spend the time on it, it can be a huge transformationfor your business.
(30:34):
It's really, really a powerful tool, but it doesn't happen overnight.
Something else that I didn't do in the beginning of my business was I didn't put it onApple because it's actually this is quite a painful process to get it set up on Apple.
There's a lot of sort of forms you have to complete and I get it.
(30:58):
It's business and they need to make sure that the content they're releasing meets all oftheir guidelines.
But I found it really, really confusing and
after spending ages trying to do it, thought, well, you know, it will be fine withoutApple for a bit.
I'll put that off and I'll face that at another time and I'll just have it on Spotify andthe other platforms.
(31:19):
So that's how I did it.
And I think that might have actually been the whole of season one was just on Spotify.
And it, you know, it was working.
was people were listening to it.
It great.
I didn't realise the impact that Apple would have when I finally got round to tackling itand
going through that painful process.
The numbers of listeners absolutely skyrocketed.
(31:42):
So I would say that yes, Apple is 100 % worth it.
Try and push through and get that done in the beginning.
And then finally, just don't overcomplicate it.
Don't worry.
Don't try and do all of those amazing, you know, editing tricks that people do.
Don't necessarily, you know, if you don't want to do the video straight off, don't do it.
(32:05):
Hold it back.
Do the things that are going to create your podcast in the simplest way in the beginning.
As the podcast grows and the money that it's generating grows, you can then invest more ofyour time and money into making it the next level.
It doesn't need to be complicated in the beginning.
(32:25):
So if you've ever thought of having a podcast for your business, let me know, leave acomment on the bottom of this episode or drop me an email.
I would love to hear what your idea is for a podcast.
And if this episode has helped you at all with getting rid of any of that fear, gettingrid of any of that overwhelm and thinking, realising that it is achievable for you and
(32:48):
your business.
I can't wait to hear you all on the airwaves soon.
But for now, I will thank you all for joining us for this episode.
I hope you've enjoyed it and I will speak to you all again soon.
Take care.
Hello everyone and welcome to this week's episode of The Bold Blueprint.
I'm Claire Bartlett, your host, and today I'm going to be talking to you all aboutpodcasting for business.
Why you should think about having one, what are the top tips I would give you if you areconsidering setting up a podcast and what it's meant for my business since launching this
(00:22):
podcast nearly a year ago now.
So first of all,
Come on, hands up, how many of you, just like I did, have been considering and toying withthe idea of setting up a podcast for ages, but just felt overwhelmed or, you know, it's
completely out of your comfort zone?
The thing with me was the technology.
(00:43):
I was so nervous about, you know, how much work was going to be involved, what technologyI would need to use.
And really, I thought it was going to be a massive drain on my time.
which is what held me off for so long in launching this podcast.
If you've been following me for a while, you'll know that this podcast is almost one yearsold now.
(01:04):
And I honestly can tell you it's one of my most favourite parts of my business.
I'm so glad that I finally took that leap of faith and just, you know, dived in and gaveit a go.
And the conversations that I've had, the things that I have learnt, but also the thingsthat I've been able to share with my audience.
It's so rewarding.
(01:25):
And then of course, there's the financial gains from it as well.
So to start us off today, I just want to talk through, you know, why you should beconsidering it if you haven't already.
Well, there are five million podcasts globally.
Okay, now that sounds like a really massively flooded market and one that you shouldprobably stay clear of.
(01:47):
But what if I told you that actually only 700,000 of those are actually active?
then that in the entire world does not seem like that big, you know, that flooded amarket.
It's a really, really great tool to use for your business because people are listening tomore and more podcasts every day.
(02:08):
It's becoming the new way that we digest our content.
We can do it on the fly, you know, while we're driving our kids to club or to school,while we're on our long journeys, commutes to work.
It's a really easy way to digest information and it's a lovely way to connect on aone-to-one level with your audience.
There's also the engagement rates.
(02:31):
Now, most of the time today, there's been a huge push on email lists.
know, this has been the way that we should all be growing our audience.
And don't get me wrong, there is a massive place for email lists in your business.
You should definitely be.
spending time generating that and growing that email list.
But 78 % of podcast listeners will always finish an episode.
(02:57):
So that is an amazing engagement rate.
When you are sending your emails out, you know, we're really happy if you get sort of a 30to 40 % open rate.
Well, this is over double that.
78 % of your listeners would listen to the entire episode.
and stay with you and want to be part of your journey.
(03:19):
And another really amazing fact is that only 10 % of podcasts make it past 10 episodes.
So it really doesn't take a lot to be in the top 10 of all podcasts in the world, whichwill of course help you to stand out from the crowd, help give you authority.
There's such a powerful statement to say that you're a host of a podcast.
(03:43):
people can take you seriously, you you are an expert in your field and you're sharing yourknowledge with the world through the power of podcasts.
So it really is something that you should start to consider.
The benefits of having a podcast against all the other methods that you're much likely,you know, already doing in your business, you know, like I've mentioned already, the email
(04:06):
list with your social media, you know, face to face networking.
Well, podcasts can reach
an audience that you wouldn't necessarily find on social media alone.
You know, there people that haven't already discovered you.
It's a really easy marketing tool for your business because people are searching for newpodcasts constantly and it doesn't have to be on a specific topic.
(04:31):
You know, I discuss all things to do with business, all things to wanting to grow acompany, you know, make success.
earn money, all of these things are discussed within my podcast.
So if anybody's looking for anything to do with any of those things that I've discussedpreviously, I will come up in their search.
That's a lot easier to penetrate than it is on social media.
(04:54):
It's a lot easier to stand out.
Also, as I've said, it's helping you build that trust, know, it's sharing your voice.
Now there's this massive thing at the moment about all this no, no like and trust, gettingyour audience to, you know, get to know you to build that like and that trust with them.
(05:14):
And hearing your voice is a really powerful way of doing that.
Because if they can see you, if they can hear you, it's going to connect on a much morepersonal level than just reading a static.
know, social media post.
So sharing your voice is really powerful and also it's giving you that expert status.
(05:35):
Like I said, it's creating that expertise and something for your
It's creating that expert tier, you know, and it's making you stand out from the crowd andit's giving you something else to add to your.
(05:58):
to your watch.
And it's giving you another lead generation, powerful lead generation tool in yourbusiness.
It's another really amazing way to create versatile content.
(06:21):
So one podcast episode can be repurposed so many times in your business, you can use it tocreate blogs for your website, you can cut it up and use it for social media posts, the
things that you're, you if you're doing interviews, the things that your guests mention.
that can be amazing inspiration for your social media content.
(06:43):
you spend one hour of your time recording one episode of the podcast and then you can usethat for like a month's worth of content.
Honestly, it's such a rich source of content inspiration for your social media, which isanother thing that we all really struggle with.
white paper syndrome, are you just staring at a blank screen?
(07:06):
my God, what am I going to talk about this week or this month?
Well, if you've got the podcast, it instantly helps you with that.
Okay, Claire, so we've spoken all about, you know, why I should be doing it and what it'sgoing to bring to my business.
But how do you start?
And this is the point, as I said at the beginning, that I was really stuck on for a longtime.
(07:30):
I really held myself back because I thought the process would be complicated, you know,overwhelming.
But what if I told you that actually it's one of the easiest parts of my business, whichsounds crazy, right, but it is actually true.
The first thing you need to do though, is you need to plan it.
You need to understand what the purpose of your podcast is.
(07:54):
Is it to directly share your expertise with your audience?
Is it to share a wealth of knowledge from a whole host of business owners?
Is it purely just to entertain?
Or is it to connect, make connections and use it as that sort of tool?
When you understand what the purpose is, you then need to understand who you aretargeting.
(08:18):
Who is the audience that you are wanting to be listening to this podcast?
You need to think about their needs and their interests, but also most importantly, whatare they wanting?
Because so often it's very different what somebody needs in their business, but what theywant in their business.
(08:39):
And we don't go and look for what we need.
As a society, we look for what we want.
So people will be searching for, you know, how to make more money in my business or how tobecome successful, you know, these sorts of things.
They don't necessarily even know what they need to make that happen.
So it's really important to understand how you're going to target that audience, who it isthat you're speaking to, and then, you know, make the content applicable to them.
(09:10):
Then you need to understand the format.
Now, there's loads of different ways you can have a podcast.
You can have one that is just solo episodes.
So it's constantly just you sharing your expertise, your experiences with the world.
It can also be purely interviews.
So you are always asking questions, speaking to other, you know, experts in their field,other hugely successful business owners or whatever it is that you, you know, the topic of
(09:39):
your podcast.
For me, I love to have a mix of both.
But I didn't start off with a mix.
My first series was solely interviews.
And the reason for that, really, if I'm honest with myself, was confidence.
I didn't know whether people would be interested in listening to me every week for 30 to40 minutes.
(10:04):
I thought I needed the clout, I suppose, of having guest experts being interviewed.
I thought that would bring me in a wider audience.
It would be a great way to, you know, entice people to come and listen to the podcast andsign up to, you know, subscribe to the podcast.
And then in season two and three, it's been a mixture.
(10:26):
So I do still interview because I love having those conversations.
I love hearing people's personal journeys in business, the lessons they've learned andthe, you know, those tidbits, those golden nuggets that they share with the audience.
So I absolutely do not want to drop the interview section from my podcast.
But I also, you know, I have a lot to say and I want to share it with the world.
(10:50):
So I have also a great number of solo episodes that it's just something talking about, youknow, something that I cast myself as an expert in or as personal journey that I've been
through.
And I think having that balance is working perfectly.
for me and my business and what I'm trying to achieve, but really it's a personaldecision.
(11:11):
So it will be dependent on, you know, the type of podcast that you're wanting, what thepurpose of your podcast and who you're talking to.
Finally, the biggest question is how often you are going to release an episode.
Now, consistency really is key with a podcast because you want to build that trust withpeople.
(11:31):
You want to come along and be reliable.
So
I know that some of my favourite podcasts, they come out every Friday and I can lookforward to that in the week and I come to the Friday and I think, oh great, I've got
another episode of that that I can listen to over the weekend.
If I went and suddenly there wasn't one, they hadn't released one that Friday, it mightturn me off that podcast altogether.
(11:53):
I might think, oh, well, they've stopped releasing episodes.
I need to go and find something else.
So it is really important to be consistent.
and reliable in your posting, your releasing of episodes.
But to do that, you need to choose a realistic schedule for you.
I know some people, some of the really big podcast fish, know, Diary of a CEO, forexample, they might release one every day.
(12:19):
Well, I do not have the time or the team to allow me to release one every day.
What I do have time for is doing one once a week.
So for me, they go out every Wednesday morning.
I know that that's, you know, I can build that easily into my timeframes and into mydiary.
(12:39):
And my guests can then, my listeners, sorry, can get used to that.
They can look forward to that.
They can subscribe to the channel and know that they're getting that every week withoutfail.
So let's talk about the scary bit.
What do you actually need?
to do a podcast, what technology do you need?
(13:01):
How does the process work?
Well, as I've mentioned, honestly, this felt like it was going to be a really long journeyfor me and I was going to be so much that I would need to learn and so many new skills
that I would need to adopt and spend time on.
And honestly, it really wasn't that that biggest step, which really surprised me.
(13:23):
So in the very beginning, I was thinking, you know, all the editing and all of those bits,I've never done that before, especially not to this level.
Realistically, I'm probably going to need to outsource it.
So in the beginning, I looked on, you know, fiverr.com and there were so many people thatcan help you with this side of things.
So if you really don't feel like you want to or are able to handle those sides of things,then there are amazing people out there that can help you.
(13:52):
But after looking into those and testing a couple, I realised that actually for me and mybusiness, it was something that I was able to achieve for myself and bring back in-house.
So the very first thing that I did was I looked at what my equipment was.
I had a pretty rubbish webcam that I bought through lockdown when Zoom became a thing.
(14:18):
It was a bit grainy.
The lighting wasn't that great.
So I thought, I should probably upgrade that because even though I don't release the fullvideos every week, I do record the video so I can, you know, create clips and show little
graphics and things.
So I did think I needed a camera, but then I realised, well, OK, if I'm not actuallyreleasing the video, because I'd already decided that that was something I could consider
(14:46):
for the future, but it wasn't what I didn't want it to hold me back in the beginning.
What is hugely important is the audio.
OK, a podcast is listened to, it's not watched.
And actually, if you think back through your experiences, you can watch something that'spretty low quality.
(15:06):
You know, it might be a bit grainy, a bit glitchy, but you can stomach that.
But you can't listen.
Well, I definitely can't listen to something that has really bad quality.
I need it to be crisp and clear.
It really frustrates me if I can't hear somebody or the sound quality differs.
So I realised really early on, OK, well, the key thing that I needed to focus on was amicrophone.
(15:30):
I needed to get a really good professional microphone because up until that point, I'dpretty much only used, you know, what came built in the laptop.
That definitely is not ideal for a podcast.
So the ones that I went for, they're called Elgato.
I've got the
microphone, which is quite a fancy one, know, comes down from, you know, clips onto thedesk and comes down.
(15:54):
It's very podcasty microphone.
They're pretty reasonably priced.
You know, I didn't have this was sort of very early in my business, so I didn't havethousands of pounds to be throwing at this.
And also, you know, it's a gamble.
It was a new thing that I was bringing into my business.
I went with Elgato.
They're sort of a medium middle of the road.
(16:14):
brand, suppose there are definitely better and more expensive ones.
But I absolutely love it and the difference it made to my sound quality, my audio was nextlevel.
So I got the Elgato with the Wave XLR, which is like a soundboard.
And then I also did get an Elgato camera, which again has just been amazing for all thecontent that I create for my business.
(16:40):
Next step was OK.
So I've got the audio sorted, I've got the camera, I know what the podcast is going to beabout.
How am I going to record the podcast?
there's loads of, mean, realistically, anyway, that you can.
So lots of people just use Zoom.
You can literally record it as if you're hosting a meeting and record it there.
(17:03):
It goes to your cloud and you're done.
I decided that I...
If I was going to be doing the other steps myself, I needed a software that was purposebuilt for podcasts.
So I use a software called Riverside.
It's pretty reasonably priced, but it enables me to, you know, have guests on there.
(17:23):
I can really look at the audio and the settings in there.
And I can also do some editing in there, some light editing.
It also, which was a game changer, creates my like show notes and my
SoundBytes, it literally auto generates like five 60 second clips that you can use in yoursocial media marketing.
(17:47):
It takes screen grabs for you.
So you've got pictures that you can use in your social media.
So it does loads of the things for you automatically, which is so amazing, especially inthe beginning when, you know, everything is going to be taking you a little longer because
it's all new.
So any help that you can have with that process is so welcome.
And Riverside was really easy to use, very user friendly, like I said, very reasonablypriced.
(18:12):
And it did so much for me that it was a no brainer for me.
Then you get to the editing.
OK, great.
I've recorded my episode.
How am I going to make it worthy of going live to the world?
Well, this was the step that I was most nervous about and I thought would be by far themost time consuming.
(18:34):
Within this section,
You know, don't only have the interview or that solo episode that you've recorded to edit,but you've also got, know, when you're listening to a podcast, if you think about it, they
often have like a little jingle in the beginning and then they might have an intro andthen they have all of that again at the end.
They have the exit and then they have the jingle again.
(18:54):
And I thought I'd never done any editing really.
So this was really nerve wracking for me.
I ended up going with...
Premiere Pro, Adobe software.
It's actually a really intense software that definitely is over qualified for what I'mcurrently using it for.
(19:16):
Like I said, I don't really do anything with the video at the moment.
And being honest with you, one of the main reasons was because it's a lot easier to editand cut audio.
and it sound perfect and you could never tell that it's been edited than it is for video.
So I decided in the beginning when I'd recorded a couple of episodes and I was playingaround with it, I was spending a lot of time and getting quite stressed by trying to make
(19:44):
the video elements look good.
And I realised it's a podcast.
I don't need the video element.
So I ditched that from my process.
That's something I may well tackle in the future.
But for now,
The audio is the critical bit for me and Premiere Pro is brilliant for that.
But like I said, in Riverside, you can do light editing in there as well.
(20:07):
And I also, I don't over edit.
So some people, you know, they really, really go hard on the editing and they want it tobe absolutely perfect.
And that is amazing if you've got the time or the team or the energy to do that.
I don't have those three things.
And I also want it to be quite natural and organic.
(20:28):
You know, I want the laughter in there.
I leave some of the ums and ahs in there.
I do take out some.
know, especially for me, this is a disclaimer actually.
When you start podcasting, you notice how many times you say certain things.
So I say, think a lot and I say and and like.
(20:51):
These are all words that actually I found that I used way too much.
So I've been working on myself, you trying to be more conscious about those things.
But if I do feel like it's in there just a bit too much, I can edit some of them out.
It's not a problem.
And then finally, once you've done all of that, then you need to host it.
You need to platform that can actually release it to the world.
(21:13):
I've tried a couple through the process of having this podcast.
I started on Kajabi.
What was what's brilliant about it and actually with all of the platforms that I've usedis that you you publish it to there.
But then that hosting platform shares it everywhere else.
So it shares it to Apple, it shares it to Spotify, all the other podcast websites that areout there by you just doing that one upload, it sends it everywhere.
(21:40):
So again, that was like a huge relief.
And I realized that it was going to take me a lot less time than I thought.
I wasn't going to have to share it multiple times.
I could just do it that one time.
Like I said, Kajabi was amazing, but I realised probably just over halfway through thispodcast journey that I wasn't using it to its full advantage and it's not the cheapest
(22:03):
software.
So I actually changed only for this season for season three and I've gone on to Podbean.
Podbean is much cheaper than Kajabi and does exactly the same thing.
Again, I upload it just the once, it shares it to everywhere.
(22:24):
can also on, which I don't know, Kajabi may well have done.
So don't, you know, don't shoot me if I get this wrong, but Podbean will also share itonto my social media automatically for me on the day of release, which is amazing.
There's also other elements to it that I can look at in the future when that's includingadvertising or other things.
(22:46):
It gives you great statistics so you can really see how your podcast is doing.
So these three things, these four things that I've done through my journey make it a verysimple process for me.
When I've recorded an episode, it can take me 20 minutes, if that, to edit it.
(23:08):
and upload it and get it ready for launch.
So it really isn't that time consuming a process.
The last thing I want to talk to you about is the monetisation because realistically,hello, we're a business.
If you are wanting to add this new line to your business, it's got to be generating youmoney, right?
(23:30):
Otherwise, what is the point?
So there's again, loads of different ways that you can bring money in through a podcast.
Number one, very obvious sponsorship, sponsorship of the podcast.
I get asked this a lot because I've actually had sponsorship.
from day one.
So pre-launch, I already lined up a sponsor for the podcast.
(23:54):
And apparently that's quite rare in the podcasting world.
I will tell you the difference of why I managed to get that in place and why other peopledon't.
Purely confidence.
I had the confidence to ask.
I just approached the business that I knew would really...
(24:20):
I just approached a business that I knew had the same sort of values that I do, who wouldreally resonate with the purpose of this podcast.
And I had a conversation with them, said, you know, it's a new podcast, haven't releasedanything yet, so I've had no statistics.
And actually, I think that's personally the best way to do it.
(24:40):
Because if you don't have any statistics to prove in the beginning, they can't questionhow, you know, successful the podcast is.
So they're just...
buying into you and the idea of the podcast.
I'm really proud to say that they have stayed the main sponsor of the podcast.
We're into season three and they're still here.
So I have to give a massive shout out to Zero.
(25:02):
They really support the small business owner.
They love what we're doing on this podcast and they're there to support you.
And they've also given us a great offer, which is all detailed in the show notes for you.
But I could have quite easily thought, well, no one's going to sponsor
A podcast that hasn't launched yet has zero listeners.
And I think that's what holds a lot of people back.
(25:23):
So just ask the questions.
My tips for this would be though, make sure it makes sense.
Don't just go and ask any businesses that you know, because it has to be a mutualrelationship.
It has to benefit them as well.
They want to be getting in front of the right audience.
So your audience, know, your ideal audience needs to line up.
(25:44):
They need to have those same values because otherwise
you know, it will start clashing and it won't be working for you.
So put a lot of thought and effort into it.
Make sure that you're asking the right people and then just sell the dream.
Sell the purpose of the podcast, what it is that you're wanting to achieve.
And if they say no, move on to the next one.
(26:05):
Next is paid speakers.
Now, I have never used this model in on my podcast.
Personally, it doesn't really align with
with what I'm wanting to achieve, but it's definitely a way of bringing in money if youwanted to use it and that is having people pay to be on your podcast.
I think this is something that some of the real, you know, the bigger podcasts may do intheir businesses when they have huge audiences and you know, it makes sense for them to
(26:34):
ask.
But for me personally, I don't think it will ever be something that I bring in.
It doesn't.
Like I said, doesn't really align with me, but it definitely is something that you canconsider in your monetization of the podcast.
Then you need to really make the most of the show notes.
So make sure that you are advertising everything that you've got going on in your businessright now.
(27:00):
Make sure you add in links for your social media and for any sort of freebies anddownloads that you offer.
know, showcase your business and what you've got to offer in the show notes.
Put those links in and then make sure that you're tracking them because...
It's a really great way.
And if you comment in the podcast episode, you know, check out the show notes and this isthere and that's there.
(27:23):
It's a really great way to create some lead gem.
And then finally, just start using metrics and asking when a new client comes to you orthey've purchased something, how did you hear of us?
Because I can guarantee that it will be bringing you in thousands of pounds worth of newleads and new business just because they've listened to a few of your episodes.
really like your message, you know, they're connected with you because they're hearingyour voice and they like what you teach and they've come into your world.
(27:50):
So they might not buy directly from the podcast, but they've come into your world.
They've discovered you through that podcast.
honestly, the monetization, the amount that you could generate is limitless.
I'm just going to end this episode on some of the lessons that I've learned the hard wayin this past year of having this podcast.
(28:14):
Now, the first one really is that planning is critical.
When I launched this podcast, I had a general idea.
You know, I knew what I was wanting to produce.
I knew the purpose of the podcast, but I didn't really know, you know, how I was going todo it.
I didn't build many things into my diary around it.
(28:35):
I was like, I'll just release an episode every Wednesday.
That'd be great.
You need to plan the time for recording the episode, for editing the episode and forgetting it uploaded, you know, those sorts of things.
And like I've said, it doesn't take much time, but it still needs to be planned into yourdiary.
The next thing is to always be ahead of the game.
(28:57):
This was critical for me actually, and something I did right from the beginning because
I knew my time is really limited.
I didn't have a lot of time that I could dedicate to this.
And I couldn't face being, you know, chasing my tail every week.
That fills me with anxiety and I knew that if I was going to do it and be consistent, Ineeded to always be ahead of the game.
(29:19):
So when I released season one, that first episode, I actually already had the entireseason already recorded.
I'd already done all of those interviews.
That meant that I could spend the time, you know, editing.
I could get them all scheduled before I'd even release that first episode.
(29:39):
And I didn't have to worry about it then.
It was just about the marketing of it and the, you know, creating the buzz around it.
If I had to sit here today, you know, and think, oh my God, I've got to release an episodeon Wednesday and I still haven't even recorded anything.
You know, that can be quite anxiety inducing.
I need to make sure that I have things under control and I've always got a bank ofepisodes that I've pre-recorded that I can fall back to and use to schedule.
(30:09):
As with everything, patience is key.
Podcasts don't become huge successes overnight.
It is a long game.
So you have to be prepared to be putting in that work and potentially not seeing afinancial return instantly unless you've gone down that sponsorship route.
If you give it the time and if you spend the time on it, it can be a huge transformationfor your business.
(30:34):
It's really, really a powerful tool, but it doesn't happen overnight.
Something else that I didn't do in the beginning of my business was I didn't put it onApple because it's actually this is quite a painful process to get it set up on Apple.
There's a lot of sort of forms you have to complete and I get it.
(30:58):
It's business and they need to make sure that the content they're releasing meets all oftheir guidelines.
But I found it really, really confusing and
after spending ages trying to do it, thought, well, you know, it will be fine withoutApple for a bit.
I'll put that off and I'll face that at another time and I'll just have it on Spotify andthe other platforms.
(31:19):
So that's how I did it.
And I think that might have actually been the whole of season one was just on Spotify.
And it, you know, it was working.
was people were listening to it.
It great.
I didn't realise the impact that Apple would have when I finally got round to tackling itand
going through that painful process.
The numbers of listeners absolutely skyrocketed.
(31:42):
So I would say that yes, Apple is 100 % worth it.
Try and push through and get that done in the beginning.
And then finally, just don't overcomplicate it.
Don't worry.
Don't try and do all of those amazing, you know, editing tricks that people do.
Don't necessarily, you know, if you don't want to do the video straight off, don't do it.
(32:05):
Hold it back.
Do the things that are going to create your podcast in the simplest way in the beginning.
As the podcast grows and the money that it's generating grows, you can then invest more ofyour time and money into making it the next level.
It doesn't need to be complicated in the beginning.
(32:25):
So if you've ever thought of having a podcast for your business, let me know, leave acomment on the bottom of this episode or drop me an email.
I would love to hear what your idea is for a podcast.
And if this episode has helped you at all with getting rid of any of that fear, gettingrid of any of that overwhelm and thinking, realising that it is achievable for you and
(32:48):
your business.
I can't wait to hear you all on the airwaves soon.
But for now, I will thank you all for joining us for this episode.
I hope you've enjoyed it and I will speak to you all again soon.
Take care.
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