In this week’s episode, we chat with Josh Kelly, owner of Clover. We discuss the exciting transformation happening in the home service industry, marketing strategies, and the personal journey of Josh from working in a large family-owned business to establishing Clover. Our conversation covers topics such as the importance of setting proper pricing, building scalable systems, and the role of customer experiences in driving business growth. Josh also shares insights on working with private equity, his methods for assessing and partnering with potential businesses, and tips for contractors looking to grow their companies. This episode is packed with valuable advice for contractors looking to grow and thrive in this exciting era.
Key Takeaways:
Clover Business Model: Josh explains Clover's business model, highlighting that they offer various levels of coaching—from group sessions to one-on-one consultancies. Their best practice coaching and consulting are focused specifically on home services.
Partnership Insights: The importance of investing not just in the business but also in the leadership team. Josh emphasizes that the key to successful partnerships lies in identifying businesses with significant growth potential and leadership willing to adapt and learn.
Improving Customer Experience: Techniques to enhance customer experience were discussed extensively. Ideas like offering to pick up something for the customer when stopping at a gas station and ensuring small gestures like wearing shoe covers in customers' homes can make a significant difference.
Importance of Pricing and Job Costing: Josh asserts that many contractors do not price their services correctly and emphasizes the importance of understanding cost structure to ensure profitability.
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Additional Resources
➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/
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👉 Connect with Josh Kelly
Email: josh@growwithclover.com
Website: https://www.growwithclover.com
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The Boost, a podcast for home service contractors.
Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession.
Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially.
All Aboard the Longship! Powered by Vikings™.
For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.
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