Sign up for our newsletter to get access to our template for AI prompts and our payback model template.
If you want to succeed in the e-commerce world in 2025, you have to be ready to defy some “tried-and-true” industry best practices.
Today we’re joined by growth marketing extraordinaire Alex Greifeld. She shares what led her to launch her blog and newsletter, "No Best Practices", which offers a fresh perspective on understanding a brand's DNA and traditional marketing strategies.
“There’s a lot of mythbusting to be done in the ecommerce and online marketing world.”
We’re dissecting the unique hurdles and opportunities in fashion, infomercials, and products requiring patience to see results. Alex offers practical advice for e-commerce newcomers looking to see results from Facebook ads, direct response campaigns, and even dropshipping.
We’re also spilling the secrets to customer retention, with Alex emphasizing that genuine retention improvements often stem from product quality, not just clever marketing. Finally, we’re talking about why most DTC brands are either bankrupt or destined to remain penny stocks, as well as the art of creating compelling messaging to take your brand awareness to a whole new level!
Key Topics:
(07:36) The Three Product Categories in E-Commerce (19:55) Product Category Categorization and Fusion (28:55) Leveraging Customer Retention for Success (36:28) Why LTV Becomes Less Predictable the Harder You Scale Acquisition (45:43) Stages of Brand Growth Strategies
Thank you to our sponsors
Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.