This season is sponsored by Lifetimely by AMP—my preferred analytics platform for DTC brands to use for understanding their true customer lifetime value and making better marketing decisions.
Welcome back to the Boring Ecom Podcast. This week, I’m sitting down with Jason Prowd, Head of Product at Lifetimely by AMP—the analytics tool trusted by top e-commerce brands to unlock real growth.
Jason’s journey is all about data obsession. From a background in software and financial services to leading product at Lifetimely, he’s worked closely with the best brands in the space, helping them move from “vibe-based” decisions to data-driven wins. In this episode, we break down how the smartest operators use cohort analysis, retention tactics, and product-level insights to drive profitable growth in 2025.
What makes Jason’s perspective unique is his access to thousands of brands’ data and his hands-on approach to product development. He shares real case studies—like how brands discovered unexpected high-value customer segments, why copying competitors rarely works, and how small tweaks (like free samples or merch) can dramatically boost LTV.
We dive deep into:
- Why averages are dangerous—and how digging into cohort data reveals hidden opportunities
- The mindset shifts that separate top-performing brands from the rest
- How to automate reporting and free up time for real experimentation
- Real-world examples of brands using Lifetimely to uncover new customer segments and retention wins
- The power of product-level LTV and how it should guide your acquisition strategy
- Why focusing on your own data beats chasing competitors’ tactics
- Actionable ways to move from guessing to confident, data-led decision making
If you want to understand how the best DTC brands are using data to win in 2025—and hear Jason’s take on what actually works—this episode is for you.
Find Jason: Lifetimely by AMP LinkedIn
Follow Joseph Siegel on social: X (Twitter) LinkedIn
Like and subscribe if this was helpful—it seriously helps us keep bringing you these behind-the-scenes founder stories.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.