The Brand Blueprint

Welcome to our Brand Blueprint × CIC Special Series—today’s episode goes behind the scenes with CIC’s program managers, Kat Lazell & Sam Garcia. Learn how they power a global “passport” network, champion equity education, curate diverse cohorts, and sequence funding to lift founders worldwide.

Timestamps:

00:00 – Intro: The Brand Blueprint × CIC Special Series kicks off

00:45 – CIC’s Global Footprint: Why one card unlocks every ca...

In this episode of The Brand Blueprint, host Dana Ammons sits down with serial entrepreneur Kam Price to explore how he’s built multiple purpose-driven ventures—ranging from youth transport in social services to Supreme Water convenience retail to Hesperia streetwear—without an MBA. Kam shares the grit behind his success: a relentless work ethic, learning from “haters,” and balancing fatherhood of 11 with fast-paced entrepreneurshi...

Ready to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building.

Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder...

In this episode of The Brand Blueprint, host Dana Ammons speaks with Kirti Madhu, a trailblazing college founder and medical sciences major at Saint Louis University, who is transforming the way we think about addiction recovery and prevention.

At just 21 years old, Kirti is building Safe Use Solutions, a wearable + app system that detects early signs of substance abuse and overdose. Her journey is personal, courageous, and deeply i...

Join Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth.

Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical impo...

In this episode of The Brand Blueprint Podcast, host Dana Ammons sits down with Chris Cubba, the Chief Revenue Officer at Snipp, a leader in customer loyalty programs and promotional strategies. Chris brings over a decade of expertise in scaling businesses, helping brands enhance their customer engagement and retention. His insights into loyalty programs, the role of data in shaping marketing strategies, and the power of digital te...

In this episode of the Brand Blueprint Podcast, host Dana Ammons sits down with Jeremy Chow, the founder of Tactus Technologies, a company focused on making music accessible to the deaf community through innovative wearable technology.

Jeremy takes us through his inspiring journey, starting with middle school guitar lessons in Beijing, followed by his studies in engineering at Northeastern University, where he developed the initial...

In this episode of The Brand Blueprint Podcast, host Dana Ammons engages in a compelling discussion with Sheila Phicil, the founder of the Compass Project. Sheila’s initiative leverages AI and blockchain technologies to address healthcare inequities and drive social impact. With over 15 years of experience in healthcare operations, Sheila shares her journey from advocating for underserved communities to pioneering a project that pr...

In this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.

Joy discusses the importance of understanding your “why,” and how this ...