The Brand Experience Podcast
Welcome to ‘The Brand Experience,’ a forward-thinking podcast dedicated to reshaping how purpose-driven brands engage with their customers. Where we delve into the heart of ‘The Experience Economy,’ exploring how innovative digital products & services and strategically designed brands not only survive but thrive. Join us as we uncover the magic that unfolds when brands align their purpose with the needs of the modern customer.
Episodes
In episode two, the host discusses with guest Katie Deloso, a product designer passionate about intertwining brand and product experiences. Katie shares her journey from San Francisco to Charlotte and details her role at Nurture, where she combines design and behavioural science in digital projects. The conversation covers the importance of a cohesive brand and product voice, effective onboarding strategies, and integrating AI into...
Embracing the Experience Economy with "Howie" Howatson
In this inaugural episode of 'The Brand Experience,' host JP Holecka delves into the significance of customer-centric branding in the digital age. JP contrasts 'customers' with 'consumers' to emphasize the importance of personalized service and discusses his extensive career in the media industry, from graphic design to digital product creation. Co-host Howie Howitson shares h...Popular Podcasts
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