In this episode, I unpack the real reasons we avoid raising prices and why that fear is costing you more than you think. I’m sharing insights from a recent mastermind with 10 business owners, the excuses we cling to, and how to reframe pricing as a tool for alignment, not rejection. If you’re undercharging, it’s either because you’re underdelivering or because you’re playing small. Let’s figure out which it is, and fix it.
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