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March 8, 2025 15 mins

Ever wonder what makes certain brands truly stand out? The ones that go beyond just selling a product or service?

In this episode of The Brilliant Brand Podcast, I’m diving into the core elements of brand purpose—the foundation behind your business, beyond just making money.

This isn’t about lofty ideals. 

It’s about getting clear on why your brand exists, what it stands for, and how it connects with the right people.

I’ll show you how:

  • Values act as your North Star
  • Purpose keeps you on course
  • Vision gives you a destination
  • Mission helps you get there

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

Mentioned in this episode:

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts

If you want to send a message, DM me over on LinkedIn or Instagram.

Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Talk to you next time, and stay Brilliant. ⚡

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