Episode 04: LinkedIn Sales Navigator Decoded: Your Secret Weapon for Hyper-Targeted Outreach

If you're still treating AI like a shortcut and LinkedIn Sales Navigator like an overpriced address book, this episode is your wake-up call.

Christopher’s back, and he’s pulling no punches. He’s diving into the myths marketers cling to about AI—and torching them. This episode is your go-to for building an AI workflow that doesn’t suck, writing smarter prompts, and repurposing your best content for new, hyper-targeted audiences.

And just when you think it’s all AI all day, he pivots into Sales Navigator—explaining how to actually use it for modern B2B marketing (hint: it’s not for spamming 500 people with “Let’s connect” messages). 

What’s Inside:

• Why AI won’t save you if you’re lazy—or clueless about prompting
• How to retrain your content to hit different audiences with precision
• The underrated genius of using Claude and Perplexity (with receipts)
• Sales Navigator tips that actually work (no, seriously)
• Why your “great post!” comments make you look like a rookie—and how to do it right
• Daily engagement strategies that turn LinkedIn into your secret deal flow channel

Pro Tip From the Episode: If you’re not sorting by “active in the last 30 days” on Sales Navigator, you’re basically talking to ghosts.

This episode is not about hacks. It’s about habits.

If you’re ready to level up your AI integration, rewrite your sales engagement playbook, and stop sounding like every other marketer on LinkedIn—press play.

Need more bold truths and smarter strategy?

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Episode Highlights:

• Welcome & What’s Coming Up [00:00]
• AI ≠ Genie in a Bottle [03:00]
• Train Your AI Like a New Hire [05:00]
• Perplexity & Claude: The Research Power Duo [06:30]
• The Magic of Repurposing Content with AI [09:00]
• Stop Spray & Pray. Start Hyper-Specific [15:00]
• Switching Gears: LinkedIn Sales Navigator 101 [18:00]
• Account-Based Marketing & Smart List Building [21:00]
• The Goldmine: Engaging with List Members [27:00]
• Comment Like a Human, Not a Sales Bot [30:00]
• Don’t Just Add—Engage Daily [33:00]
• Turn Posts Into Market Intel [38:00]

 

🔗 Resource Links

Stay connected and dive deeper:

• 💥 Subscribe to The Bulletproof Marketer Newsletter Get weekly insights straight to your inbox — zero fluff, all strategy. https://gosalesandmarketing.com/bulletproof-marketer
• 🚀 Explore The Go! Agency Discover how we build bold marketing strategies that actually deliver. www.thegoagency.com
• 👥 Follow The Bulletproof Marketer on LinkedIn Join the conversation, catch episode drops, and get behind-the-scenes takes. https://www.linkedin.com/company/the-bulletproof-marketer/
• 🎙️ Connect with Christopher Tompkins on LinkedIn Thought leadership, unfiltered opinions, and daily digital insights. https://www.linkedin.com/in/chrisgomedia