Episode 18 - Positioning: The Battle for the Mind

In today's crowded marketplace, it's not enough to have the best product; you must own a position in the consumer's mind. In this classic and powerful Brief, we distill the core idea from Al Ries and Jack Trout's Positioning. Our hosts quickly explain why marketing is a battle of perceptions, not products. You will learn the importance of being first in a category and the power of owning a single, simple word in your prospect's mind (like "safety" for Volvo). This overview is a foundational lesson that will fundamentally change how you think about branding, advertising, and competition. In just a few minutes, you’ll have the key to standing out in a noisy world.