Episode 2 - The Modern Method: The Lean Startup's Core Loop

From the 18th century to the 21st, we now explore the modern method for building a business under conditions of extreme uncertainty. This brief focuses on the single most important concept from Eric Ries's The Lean Startup. Our hosts quickly unpack the "Build-Measure-Learn" feedback loop, the engine of progress for any new venture. You will learn why the goal of a startup is not to make stuff, but to learn what to build. We explain how this simple, iterative process helps entrepreneurs test their vision and avoid the biggest risk of all: building something nobody wants. This concise overview is a powerful mental model for anyone involved in innovation, from startup founders to corporate product managers. In just a few minutes, you’ll have the core idea that powers Silicon Valley.