The companies profiled in Good to Great were paragons of success, but how did they fare after the book was published? In this legacy Critique, we re-examine the book's famous case studies. Our hosts analyze the subsequent performance of companies like Circuit City, Fannie Mae, and Wells Fargo, many of which later stumbled or failed spectacularly. We offer a constructive critique of the book's methodology, questioning whether the patterns Collins identified were truly the cause of their success or merely a correlation. The conversation explores the "curse of the cover" and the immense challenge of sustaining greatness in a constantly changing world. This is a sober second look at one of the most influential business books ever written.
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