A lot of creatives overlook the fact that they are a 'product' or 'personal brand' and like all products you will do better in some markets than others, and like all products you need to clearly show what you have to offer and also upskill/learn new 'features' sometimes to secure the work you want.
In a nutshell, your skills and all you have to offer are inside the box and the way in which you market yourself is the package and advertising.
Marketing is the backbone of you as a business! Your talents and your skills are what secure you the job but we need to get you out there and seen by the people you want to be seen. There is no point in having an amazing product but no one seeing it or only the wrong people are seeing it.
As multifaceted individuals you have lots to offer, whether that is the classic triple threat, dancer and PT, performer and dance school owner, writer and lecturer, actor and producer and so on.
This episodes breaks down what marketing is for creatives and a few ways in which you can market yourself and your skills to make money.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!