Matt Rohlik is the Managing Director of Sales and Strategic Partnerships at ARVA Intelligence.
ARVA plays a key role in the “insetting market” – the market for ecosystem assets *inside* companies’ supply chains. This is a crucial tool for ag-dependent companies to decarbonize their supply chains, which make up a significant amount of their total emissions – in most cases, more than 50%.
Matt has a deeply informed insider’s perspective on how the insetting and carbon offsetting market are shaping up in ag, demand dynamics from ecosystem buyers, and the challenges and rewards of facilitating and supporting producers who are creating and selling this new asset class.
Matt shares his background in farming, finance, and precision agriculture, and dives into ARVA Intelligence's role in ecosystem asset markets.
Matt discusses the complexities of insetting programs, offsets, carbon intensity (CI) scores, and their practical implications for growers, consumer packaged goods (CPGs), and supply chains.
Matt explains the growing interest in sustainable practices like cover crops, nutrient management, and soil health improvement, as well as the financial incentives that are now being offered to farmers to adopt these practices. We talk in detail about what payment ranges producers can expect to see from these programs. And we explore the challenges around regional implementation, trusted partnerships, and the future of ecosystem asset quantification, including carbon credits and CI scores.
The episode highlights the importance of communication between growers and buyers, the need for regionally appropriate practices, and how ARVA is helping bridge the gap between sustainable agriculture and market demand.
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