In this episode of the Business Owners Unite Podcast, we welcome guest Steve Plummer, an accomplished marketing strategist, copywriter, author, and speaker. Steve discusses his personal journey from being a school principal to launching his own successful marketing agency. He delves into the power of words, both in influencing our mindsets and in connecting businesses authentically with their target audience. We tackle important subjects like self-belief, coping with fear, and investing in personal growth. The conversation also examines the impact of COVID-19, the significance of networking, and the importance of authenticity in an increasingly digital world. Steve also introduces his book 'The Influential Marketer,' a helpful guide on copywriting, marketing, and maintaining a positive mindset in the challenging realm of business ownership.
Check out Steve's Links:
https://symmetrymarketing.com.au
https://theinfluentialmarketer.org
Want to be a guest on our podcast? Apply on the link below!
https://l.socialgeeks.com.au/podcast-application-for-business-owners-unite-podcast
00:05 Introduction and Welcome
00:30 Introduction and Guest Presentation
00:33 Guest Introduction: Steve Plummer
00:45 The Power of Words in Business
00:45 The Power of Words in Business
01:23 Overcoming Self-Doubt and Negative Self-Talk
02:34 The Role of Psychology in Marketing
02:34 The Role of Psychology in Marketing
06:15 The Impact of Social Media on Self-Perception
06:15 The Impact of Social Media on Self-Perception
07:51 The Importance of Human Connection and Networking
08:24 The Importance of Human Connection in Business
14:04 The Journey from Teaching to Marketing
14:11 Steve's Journey from Education to Marketing
18:32 The Ups and Downs of Entrepreneurship
18:32 The Challenges of Transitioning to a Service Provider
19:49 Understanding the Journey of Change
20:15 Ups and Downs of Successful People
20:42 The Non-Linear Path of Business
21:18 The Importance of Vision and Mission in Business
21:18 The Importance of Having a Vision
21:48 The Challenges of Entrepreneurship
21:52 The Challenges of Entrepreneurship
22:08 The Power of Entrepreneurial Spirit
22:31 The Role of Small Businesses in Economy
22:31 The Role of Small Businesses in the Economy
22:55 The Courage to Take the Leap in Business
22:55 The Courage to Take the Leap
23:43 Learning from Past Experiences
23:59 Overcoming Fear and Doubt in Business
24:14 The Importance of Believing in Yourself
24:45 The Importance of Mindset in Business
25:31 Learning from Past Experiences
25:31 Dealing with Fear in Business
26:34 The Fear Factor in Business
27:52 The Role of Mindset in Business Success
28:09 The Role of Self-Belief in Business Success
31:18 The Influential Marketer: A Book to Help with Marketing
31:25 The Power of Words in Business
35:10 The Importance of Self-Care and Productivity in Business
35:10 Productivity Hacks and Essential Work Tools
36:57 Valuable Tools for Business
37:35 Wrapping Up and Final Thoughts
37:41 Closing Remarks
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