The Commercial Confidence Podcast
Welcome to the Commercial Confidence Podcast, brought to you by Sellex. Having supported the industry we love with commercial consultancy, training and change management for over 20 years, our purpose is to create Commercial Confidence on the industry that we love. We are paving the way for the future leaders in our industry to thrive. In everything we do, we consider the impact on people, planet and profitability in equal measure and support our clients to do the same. We exist to grow people and grow businesses. Our podcast brings inspiration from leaders from all over the world of consumer goods; brand owners, technology providers, sales leaders, marketers and many more. We have hand-picked people who lead the thinking in their fields, never settling for the status quo, seeking to improve the way things are done. Join us as we meet new people every month, sharing with you their journeys, learnings, insights and best practice – how have they developed commercial confidence and what is their advice for all of us!
Episodes
Join us for an inspiring episode as we sit down with David and Lydia, founders of The Tofoo Co, in Malton, North Yorkshire. Discover how they left their corporate careers to build a values-driven, independent food business from the ground up.
Lydia and David share candid stories about the challenges and triumphs of entrepreneurship, from buying a small tofu company to scaling it into a national brand. Learn about the importance of ...
In this episode, Andy Phelps, Operations Director at Specsavers, reflects on his 20+ year career across Sainsbury’s, Co-op, and Specsavers. Andy shares candid stories about learning from mistakes, the importance of mentorship, and how values and purpose have shaped his leadership style. He discusses the challenges of managing global teams, adapting to new industries, and building strong supplier relationships. Listeners will gain p...
In this episode of The Commercial Confidence Podcast, host Anthony Carr (CEO of Sellex) sits down with Nick Adams, a 20-year veteran of brand experience and shopper marketing. As the Founder of Sense Marketing, Nick has worked with global brands like Molson Coors, Unilever, and Ferrero, expanding his business into the U.S. and navigating major industry shifts.
From surviving the COVID-19 pandemic to reshaping the world of experient...
In this episode, we sit down with Mike Luck, founder and CEO of Curatyx, to explore his incredible journey from working at Marks & Spencer and Sainsbury’s to launching his own company in 2021. Mike shares insights into the world of sourcing solutions, including Curatyx’s exclusive agreement with Sainsbury’s to sell their products globally and their work with international retailers and brands.
He dives into key topics like cate...
In this episode of The Commercial Confidence Podcast Ant sits down with Sally Pritchett, CEO of Something Big, an employee-owned, B Corp-certified agency that has been making work better since 1998. With a mission to harness the power of creative communications for lasting progress and meaningful change, Sally and her team have partnered with over 250 organizations to transform workplace culture—proving that kindness and profit can...
In this enlightening episode of The Commercial Confidence Podcast, host Anthony Carr sits down with the visionary strategist and ideator, Ali Fisher. Known for her commitment to embedding Purpose, Sustainability, and DEI into the core of business progress, Ali shares her journey from corporate beginnings to becoming a beacon of change in sustainable business practices.
Tune in as Ali delves into her expansive educational background...
In this episode of the Commercial Confidence Podcast, we hear from ReBorn Homewares Founder and CEO, Brian Walmsley. As a marketeer with a very clear sense of purpose around how we must make greater strides to address the challenges of climate change and sustainability, Brian has combined his brand building expertise from a career at Johnson & Johnson and the Homewares industry, to create ReBorn.
In this episode of the Commercial Confidence Podcast, we hear from Lindsay Forster, CEO of Shepper. Shepper is revolutionizing the way retailers and brands collect insight on their performance in stores. Lindsay has taken all of her learnings from a 20+ year career in Marketing with businesses such as Lloyds and Aviva, to build a hugely customer-centric organization.
Lindsa...
In this episode of the Commercial Confidence Podcast, we hear from Atheon Analytics CEO, Guy Cuthbert. Here, Ant talks to Guy about the building of the Atheon business over the last 18 years. The UK retail landscape is amongst the most insight rich in the World. Guy shares fantastic insights in how brand owners need to operate to maximise sales and availability and how very often, global solutions to ta...
In this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence.
Jon has had a stellar care...
With over 20 years of experience in commercial consultancy, training, and change management, our mission is to instill Commercial Confidence in the industry we’re passionate about.
We are committed to empowering the future leaders of our sector to excel and succeed.
In every action we take, we prioritize a balanced focus on people, planet, and profitability—encouraging our clients to adopt the same holistic approach.
Our purpose is...
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