March 5, 2025 • 33 mins
Think of construction like LEGO—but for real-world housing solutions. In this episode with Candice Delamarre of Kit Switch we explore how prefabricated, modular interiors are shaking up the industry, making renovation and new builds faster, more efficient, and more sustainable. From a startup born at Stanford to tackling the housing crisis with a kit-of-parts approach, we dive into the journey of innovating in a traditional field. Plus, we talk about breaking into construction as a woman, finding mentors in unexpected places, and why trade workers might just be your best startup advisors. #WICWEEK2025
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Episode Transcript
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(00:05):
Welcome to the Construction Cafe, where the buzz of the construction industry meets thewarmth of a friendly conversation.
I'm your host, Tristen Magallanes.
Join me at our virtual cafe as we explore the foundations of construction culture, sip oncutting edge concepts, and amplify the unspoken voices in our industry.
So grab a cup of your favorite beverage, pull up a seat, and let's build more than juststructures, let's build connections.
(00:33):
This is the Construction Cafe.
welcome back to the construction cafe.
We are continuing on our series for women in construction week.
Very excited to be joined today by Candice Delamarre If I said that, make sure I said itright.
(01:00):
Okay.
I'm always so worried about saying people's names correctly.
I'm really excited because Candice, you and I have known each other for four or five yearsnow, I think since early on in your journey with Kitch Switch.
So why don't you introduce yourself, tell us a little bit about your company also, I thinkis a great thing to talk about.
Thank you Tristen I'm super excited to be here.
(01:22):
My name is Candice.
De la Mar is the American way of saying it in French.
live in San Francisco.
I say Candice de la Mar, which is quite different.
Yeah, I live in San Francisco, been in the industry for...
(01:43):
about four years.
And I'm the co-founder and COO of KitSwitch We're a startup that basically delivers readyto install apartment interiors to help design, build and renovate faster.
It's designed for housing developers to help them create new buildings or renovateexisting ones with, you know, highly quality living spaces, but in less time.
(02:09):
with less risks for delays.
Before that, had worked for different consulting practices in the world of corporatesustainability, net zero strategy, building efficiency, KitSwitch is really the only thing
I've worked on full-time outside of internships earlier on.
Before that, I got my bachelor's in France in a mix of
(02:33):
general engineering, mix of mechanical, civil and management science in France.
It's a different type of curriculum there, but I was at a school called Central Paris,École Central Paris, and then came to the US in 2019 for a master's degree at Stanford
University that was civil engineering.
And so I was focused on sustainable design and construction.
(02:56):
that's, yeah, I basically co-founded KitSwitch straight out of that.
Masters in 2021.
and you have one co-founder that was also a part of that program.
I can't remember correctly.
I met Armelle, my co-founder at Stanford.
So we met in 2019.
(03:16):
She happens to be French too, French and American.
But we did not meet because we were French.
I actually did not necessarily realize that she was French early on.
I wasn't sure.
And yeah, it got started on KitSwitch in 2020.
It was April 2020 when we...
started thinking through this concept of applying industrialized construction and a kit ofparts approach to the reuse of buildings.
(03:42):
That's because COVID was starting at the time.
for us, it was an opportunity to think through products that could be all-in-one productsor to revive existing buildings that were basically vacant.
And now we've sort of broadened the scope to go from just adaptive reuse to actually thesekit of parts could be.
put to use in any multifamily renovation or new construction.
(04:06):
I remember early on seeing the product you were creating and I got excited about itbecause I feel like it serves a purpose for the community of creating these, you know, I'm
sure everyone, especially during COVID, could drive past all these buildings that weresitting vacant and the opportunity that these could become housing or transitional
(04:28):
housing, actual regular housing.
elderly care facilities.
I think a lot of opportunity there.
And if we can help people transform those buildings in an affordable, quick, easy way,which is what your product really does I think that's a great opportunity and a service to
our society that I just got super excited about it.
(04:51):
Was that kind of the intent behind it?
tell me a little bit more about how that idea came to be the thing that you decided tocreate a business around.
Yeah, I think it was that it was very much the opportunity, sort of seeing that pain pointof vacancy in buildings and then the opportunity to create housing.
So also the demand for housing basically on the other side.
(05:13):
And we were studying industrialized construction.
So we were seeing where construction was going, but we were also seeing that it was mostlyfocused on new construction.
Mm-hmm.
facade and structural systems, but less so the rest.
So it felt like a gap, too many gaps, basically, like a gap in housing, gap with thisvacant building, the gap in the industry.
(05:33):
And we were like, okay, there must be a way in which we could design something to createthat.
And to us, was, the drivers were that social impact, what you're talking about, helpingthe creation of housing and then the environmental impact.
Mm-hmm.
Because the more we were talking about it, the more we thought, okay, yes, it could be onerenovation or one reuse project, but it's also designing for reuse down the line if we
(05:59):
create those kits in a way that's removable or disassemblable.
And so that's how we sort of shifted to say, okay, yes, adaptive reuse is interesting,but.
Let's also go into existing multifamily buildings that are very old and still run on gasand there's asbestos in the wall.
Like so many things still need to happen and it would be great to bring a kit to quicklyrenovate them or let's work with new construction and think through ways in which they can
(06:26):
use their buildings for a longer time.
And yeah, that's kind of the vision.
the reuse, designing for reuse, designing for deconstruction, reconstruction, I think thatis becoming more important to our industry, but also society as a whole.
(06:47):
think if, I mean, you probably know the metrics way better than I do on environmentalimpacts of construction on our society, but we're still, think what number one or number
two
waste producers in the United States is construction.
I can't remember the exact number, but we're up there and it's pretty kind of grossactually that we can, that that's what we do when there's opportunity to design
(07:11):
differently so that we can reuse materials.
So I love that about your product.
I hope it continues to gain traction.
So you're newer to the industry.
What's it been like?
And you're also, I would say, newer to the US.
So you kind of got twofold here.
So what's it been like being part of this industry?
(07:33):
Have there been challenges being a woman in this industry for you or just somebody fromanother country maybe?
Like, what has that been like?
Yeah, it's been challenging at times.
Well, one thing I will say is I never, up, I never thought I would go into construction.
was very much that opportunity.
From the reason why I decided to go focus on design and construction was very much becauseit was with the sustainability mind of saying, okay, kind of what you were saying, like
(08:01):
construction is responsible.
I think it's the number is 30 % of global carbon emissions.
But at the same time, we're not going to stop building housing for people or buildingplaces to live and work.
And I think there's changes in our communities that can happen by doing less or notstopping.
But for construction, it's just not possible.
So for me, it was an interesting thing of thinking through climate change and resilience.
(08:26):
And I was like, OK, I'll go, I'll focus on that because it just makes sense to me.
yeah, I never thought I would go into construction.
My one of my grandpa was a plumber in France.
So he was very much in construction, like plumber.
Sometimes you do a bit of electrical work if needed.
And even he looking at me now always makes like mixed jokes.
(08:47):
Like this is kind of crazy that you're in construction.
I would never expected you because even though I'm an engineer, I'm very much of an, moreof the analytical like math engineer than the hands on.
Yeah.
okay.
So yeah, I never thought of that.
So, but yeah, it's been challenging at times also, because I, you have to build that, thattrust in yourself and that confidence that you deserve to be here.
(09:15):
And I, you know, it was not something that I was particularly like drawn to as a kid, orit's not things that I learned growing up.
But I
I think at the same time, when you're a little different, it can be harder to change thestatus quo, but it's also you're already kind of different.
(09:35):
So in some ways, maybe it helps to change the status quo.
And I felt a little bit that way where it's almost like people expected more from you thanmaybe from somewhere else just because, well, yeah, I'm a woman.
I'm also...
I'm not a US citizen, like I have an accent, people can tell I'm not from here.
(09:57):
So yeah, I think kind of finding my place or in that industry, but it takes time, but Ithink with time you build relationship and trust with people and we're slowly getting
there.
So it's been good.
and you've you've made, I've seen you make an effort to make those connections with folks,not just other women in the industry, but just everybody in general.
(10:19):
And it comes from a place that I think is really authentic and genuine.
I've never felt like that super hardcore sales pitchy weird feeling that you get from alot of people.
Like when I have talked with you and your co-founder, it's been always from a place of,you know, genuineness.
And that's the other reason I really appreciated the work you've done is you truly standbehind what you're doing.
(10:42):
And I don't feel like you're just trying to get into my inbox to make a sale, right?
that's, and I really appreciate that about you.
So when you first started this, did you have a lot of allies?
in this industry, male allies that sort of helped you in some way, like either at Stanfordor other external companies
(11:03):
Well, I will say one thing that we were super lucky to have is we both started this out ofStanford.
So the Stanford network is strong.
And even though you don't know the people, like being able to reach out with our littlestanford.edu email address definitely opened up some doors.
I think it helps build a bit of trust, at least going into a virtual meeting.
(11:25):
Because a lot of what we started was COVID.
So we would take a lot of virtual meetings to.
sort of understand the industry and where the pain points were and where the opportunitieswere.
So that definitely helped.
I can't pinpoint like our very first allies.
I feel like the first people that were our mentors were not necessarily in construction orreal estate.
(11:47):
They were maybe just sort of in sustainability and different things that little by littlewe got connected into more real estate, more construction.
But yeah, I think it was a mix of men and women.
And I think it's been super helpful.
Something important or we've tried doing at least in the early days was to spend time onthe job site, spend time just trying to learn what we didn't know because none of us had
(12:12):
spent that much time inside buildings under construction and learning from theconstruction managers, the project managers, and then also the trades like the plumbers
and the electricians and trying to
As you said, be genuine about the fact that we didn't know we had this idea, we thought itwas a good one and we needed to learn their process.
(12:32):
I think that's helped a lot because there's still some of these people that we still talkto today.
I would say the more successful folks I've seen who are newer to the industry do take thattime to spend time in the field with people and ask curious questions, ask from a place of
genuine desire to understand,
(12:54):
And that's really good to hear because that's a piece I find missing in a lot of folks whobring new ideas to the industry who haven't had the field experience or been exposed to it
in a lot of ways.
Although it sounds like you maybe had some exposure with your grandfather to plumbing.
Did you get to call him up and ask him his opinion and questions?
So there were one or two summers when I, you know, haven't seen him more recently, butmaybe two or three years ago I was at his house and I remember just telling him, okay,
(13:23):
like we're thinking through how we could prefabricate a bathroom and like if we should putthe pipe here.
And well, what's interesting is he still had a very traditional mindset, right?
He was just, he worked for himself in the countryside of France.
So he was like, no, I wouldn't do that.
And I was like...
work, right?
But yeah, like growing up, it showed up to my grandparents house and in the garage.
(13:47):
The garage was pretty big and half of it was all of his plumbing fixtures.
Like he would store toilets and pipes and everything.
And yeah, and he had a pretty cool truck too.
And then he was cool to look at or climb sometimes.
Yeah, funny.
We had a piping issue last night at our house and my husband was crawling underneath it.
(14:10):
we are not plumbers, but we know just enough to like do the basics.
And it was interesting.
He's like, what you don't want to you you work in construction.
Aren't you going to go do it?
And I was like, I could crawl under there because I do recall my dad making me crawl underthe house to fix stuff as a kid because I'm the only one that fit.
But no, thank you.
(14:32):
But no, you.
It was not what I wanted to be doing yesterday.
I like that you just had the opportunity to talk to somebody that you love and trust tooabout your idea.
I think that's fun when that's an opportunity anybody has in the industry, have thatconversation.
Are there any...
organizations that you know of or that you align with or your own company that you knowyou feel have specific impactful efforts for women in construction or I mean I would say I
(15:01):
would argue that the fact that your organization is two female founders is is is a anexample to others but is there anything specific like that you do or you align with or
group anything like that?
Yeah, well, I think on our end or my take on this also because earlier on in my career iskind of like just mentorship or, you know, being sort of that bridge between the younger
(15:31):
women or teenagers who don't know yet what they're going to do.
And then maybe they see, you know, women that have done their career in construction, butbridging that gap and showing them what it's like in the middle and that it
they can relate to it a little bit more because you're like, yeah, look, this is what wedid when we left school.
And they're like, interesting.
And so we take a lot of interns and quite a few of them have been women, not all of them,quite a few.
(15:55):
And every time they look at our website, you know, in the first interviews, they would belike, saw your team page.
And I was so surprised to see that, like, you were a woman running the business and
And it's super cool.
every, you know, there's, all had different personalities, but I think overall being agood mentor and trying to just share what it's like, but also not make a big deal out of
(16:19):
it.
Like it's, we have fun, right?
I think some come into the interviews asking us a lot about it.
And I'm like, it's not, it's, it's, there's some challenges, but it's okay.
you know, yeah.
Yeah, exactly.
As for other organizations, I'm not sure because I haven't worked for bigger companies, Iwas reflecting on, like in the early days, we went to conferences quite a bit to show our
(16:44):
products.
And one of the conferences we went to was AGC, a conference from the Association ofGeneral Contractors.
It was the Small Business Expo.
And so that was a cool way of like, you know, you're a small business and it was allaround getting your certification.
So we showed our products, but there were a lot of GCs that were there to tell you, yeah,get pre-qualified and all of that.
(17:06):
And I think a AGC has a decent amount of like DEI initiatives and webinars and things likethat.
So not that we participate all the time but it's good.
But that focus on small businesses alone, I think helps because that's where a lot of newpeople start is when they're creating their own new business.
And that's a good pathway to have a large organization like that supporting smallbusinesses and bringing them forward for general contractors to then support as well.
(17:35):
So that's really great to know about.
didn't I didn't know they did that.
I don't know that I've actually ever attended an AGC event, which is funny.
how long I've been in the industry.
I take that back.
I did attend one because I was asked to speak at a local one.
But other than that, I haven't attended any large ones.
So that's really great.
If you could give yourself one piece of advice when you first came into the industry.
(17:59):
What would it be?
I think I would say something around finding your champions and the right people tosurround you.
You asked me about my family and my grandpa, but for me it was starting new here.
And so I think I had to lean into it quite a bit, but I think it was really helpful andmaybe I wish we had done it quicker and sooner, although...
(18:23):
It was COVID, so it was not the best time to be able to connect with people.
But I think overall, whether it be men or women, not necessarily just seeking the samepeople as you, but just diversifying who surrounds you in terms of their backgrounds and
their role in the industry, and just picking their brain.
(18:44):
I think there's, especially on the older side, I think that people want to give back a lotwhen they're the...
second half of their career or closer to retiring.
And I've had like a plumber, name is Nigel, who like did our first project.
I called him back a year later saying, hey, we're looking at this new product.
have some questions.
(19:05):
You think you'd be willing to stop by the office?
And he came for like an hour out of his day.
I think he probably has better things to do than to come chat with me about something thatwe, you know, we're still designing, but same, you know.
with some Electricians and same with people who are more on the project management side.
It's been really valuable and it makes the journey feel a little less lonely.
(19:28):
That's yeah, think that's been how I approached it.
I think you're touching on a discourse, I think that circulates about trade workers beingthe super grumpy set in their ways people and I'm not going to say that's not not true.
I think that can be.
But I think people would be surprised if they take the time to develop a relationship withthem.
(19:50):
how willing they are, to come out, look at your idea, give you feedback.
Might not be feedback you want to hear, but that's OK.
It's feedback nonetheless.
A lot of them are really into it, actually.
And I think you're touching on a point that other maybe, if people are thinking ofcreating a new startup, and it's a physical product, even if it's not, even if it's
(20:13):
digital product,
bringing those voices to kick the tires on something and to give you that feedback.
But it's also those relationships can be really fun, I think, to develop.
There's some wonderful people in this industry.
And I think people can maybe be less nervous about those relationships than thecirculating opinion that happens about it.
(20:37):
That's largely, I think, not true.
So it's really cool to hear about Nigel.
I love listening to those types of connections that people make in the industry and havingpeople help each other out.
Are there any other people or women specifically in the industry who you've connected withon your journey that you think you'd like to talk about or just mention?
(21:02):
Again, the first one that comes to mind, I had my little list.
So, well, one you know her actually, that's how we met, I think.
So Pam Welty from Swinerton.
We lost touch, but Pam was great.
She was the first one to invite us to come to her job sites and walk us around.
(21:23):
Yeah, it was like...
Somewhere in San Bruno on the coast, was like a multifamily building, just a wood frame,know, traditional construction.
And she was walking us through and she was like, yeah, look, this is what happened here.
Problem.
And this is what happened here.
Problem.
And we would be, she'd be like, yeah, maybe you could like think about that in yourproduct.
And it was great.
(21:43):
And she was so excited about her job.
She was like deeply committed to it.
Absolutely.
She had me come talk to a group of construction management students at one point, Ibelieve.
And were you at that?
Yeah, actually, I don't have it with me, but I still have.
You gave me a little goodie, which was a little bag with cutlery with Swinerton written onit.
(22:08):
It was that day.
And I still use it every single day at the office.
And everyone is like, where did you get these reusable utensils?
And I'm like, you know, they're just metal, but I just use the bag.
have them too still actually because I love having my own reusable stuff with me when Iremember to bring it.
So that's, isn't it interesting how these little connections make lasting impressions onus?
(22:34):
Yeah, who else?
have a few others that I want to just mention.
One is Kara Marks.
She's been one of our advisors lately and she's been in the modular construction world foryears at Katara at Modulus.
And she's incredibly smart and, you know, just non non-ego driven at all.
(22:58):
And she's such a good
teacher and like shares so much of her knowledge and we've benefited greatly from havingher.
Another one that comes to mind is a woman named Emily from Girls Garage.
Her last name is, do you know her?
I can't remember her last name, but yes, I do know them.
(23:19):
She, I believe was the one who spoke at the Mass Timber Conference last year.
I think.
I don't know, I love that organization though.
I love what they've done.
Yeah, so we're going to work together.
have a project coming up in partnership with Girls' Garage which is so cool.
(23:39):
Okay.
And yeah, talking about mentorship and finding younger women and showing them how to buildconfidence in their skills and their ability to build is like, I'm just very, very
inspired.
and then more recently I've reconnected a few times with Chrissy Davis, who I think youknow from Encourage which I also really admire this aspect of, you know, creating a
(24:03):
business starting again from zero.
think it's a different risk than the one our Melanie took to start.
But we, you know, we had jobs lined up, but we didn't have a company that we were runningalready.
So, really admire.
her too and how much she gives back too.
(24:23):
Yeah, that's a great, amazing list of people.
Some of whom I know, which is always fun to hear.
Some of their names popped up.
Dang it, I should have reached out to Pam and interviewed her.
She's such a great person.
Yeah, I will.
(24:44):
thing I've asked some people to do is if you were
talking to a 15 year old in high school.
How would you describe what you do to them?
green.
It's harder because I feel like, you know, if we're talking to other people in theindustry and you say things like industrialized construction and modular, we know what
those words mean.
(25:04):
But what if we're talking to somebody who's a 15 year old in high school or somebody whojust never really doesn't know construction Like how would you describe what you do to
them?
Yeah, I feel like what's interesting with the work we do is sometimes we have to explainwhat we do to people who are not in the industry.
It's less of my job.
It's more of my co-founder's job.
(25:24):
You know, when we seek maybe investment from people who don't really know construction.
But I think I've tried a few times, so hopefully I can do it.
We often like to explain it as...
Lego blocks, like Lego blocks, or some people say, it's like a doll house or somethinglike this, where our goal is to create these Lego blocks that assemble together to make
(25:45):
the building blocks of living.
So if you look at an apartment, how could you create these parts?
And it means, you know, what are the Lego blocks that make a kitchen?
What are the Lego blocks that make a bathroom or a bedroom?
And we want to create these as products.
Usually.
I explain to people, construction is a lot of managing people and materials.
So it's a lot of coordinating all these layers.
(26:09):
And that's complicated because it all happens in the same space.
So it means that schedule get dragged on because 10 people can all do their work at thesame time.
And so instead of doing that, we want to create these products that are all in one, but wedo it in a factory offsite.
And when they're ready, we bring them to the job site.
(26:30):
For us, it's mini Lego blocks that we've designed them to be able to fit through doorwaysand elevators, which means they can be used for renovations of existing buildings or they
can come into new structures, but at the end of the schedule.
it's like minimal, minimal disruption basically.
I think that's a fantastic description.
(26:52):
I am a nerd and I do have Lego sets.
There's one in particular that's a, Harry Potter Lego set.
And at the bottom, there's like three compartments and this whole section pulls outcompletely and like opens up, but then you can like close it all up and push it back in.
that's kind of how I think about like your, your kit of parts is like this piece that
(27:13):
can completely fit in and function and then it can be completely removed as a separatepiece and doesn't create like impact the rest of the structure.
So that as you were describing it, I was picturing that in my head of like, this isexactly what you're doing.
And they have examples, I'll have to send you like a little picture of it one of thesedays and it'll be like, yes, that's exactly what it is.
Yeah, so that's a great description for anybody who's, you know, trying to.
(27:37):
contextualize that doesn't understand maybe construction language as well, or is justcurious about it.
As your company grows, I imagine you're going to add new roles to it.
And those are kinds of opportunities.
feel like people, like say you have sales experience or marketing experience and otherverticals, you could come to this kind of industry and participate.
(27:59):
So what are the kinds of roles that in the next couple years you think you'll be adding toyour team?
so right now we're hiring someone with maybe more direct experience in the industry.
It's a project engineer role at the intersection of project management and hands-oncarpentry experience, product design basically.
(28:21):
So someone who can help me manage our projects and deliver them from design throughmanufacturing, shipping, delivery.
but also actually be there during delivery and train installers and listen to theirfeedback, tell them how to do things, but also incorporate into our next product design or
next round of product design.
(28:43):
So that's a cool one.
like, it's a mix of traditional construction, but also being more a product company.
that continuous improvement mindset.
then, yeah, we very much, we're very much thinking about, how do we grow?
our team and our leadership team too in this coming year, going from being two a year ago,being three right now to being six to eight maybe by the end of the year.
(29:09):
Some of the roles we're thinking of is someone to be maybe a head of product, so reallymanaging that product roadmap and how does our product align with the markets we're going
after and how do we make it happen.
And then someone on the marketing side also, I think in terms of strategizing thisapproach.
Those are the two that come to mind right now, but realistically, yeah, we'll need peoplein sales, we'll need people in finance, we'll need people in many ways, or HR, you know,
(29:37):
people and people management too, so.
And I think the important thing for folks to remember if you are looking at sort of astartup environment that you might have to wear multiple hats to start with.
And as your role grows, it kind of becomes more specialized and you know, it's just butit's kind of fun.
I know it can seem a little overwhelming to people, but I used to work for a smallcompany.
(29:59):
And I wore multiple hats.
I think everybody did.
And in some ways, you learn a lot that way.
Because you
have to know so many things about the business.
You touch so many pieces of the business.
this role you're talking about of this mixture of sort of project engineer with a littlebit of project management and kind of a little bit on this product research side, right?
(30:22):
They have to go into the field and understand and listen to feedback and capture feedback,product development.
Sounds like a really exciting opportunity for somebody who has that curious mindset andalso is very organized.
Yeah, exactly.
yeah, it's an awesome opportunity to work with some amazing people.
So I'm excited to see who jumps into that role.
(30:44):
If I could rewind and 20 years ago, I might have applied for that kind of role myself.
It sounds fun.
Hard work, but fun.
Anything like we didn't touch on about specifically
Women in Construction Week or people you wanted to shout out to or anything.
Well, what I wanted to share is that we do have our office on Pier 9 inside the AutodeskTechnology Center.
(31:10):
So if we want to find a way to bring in a small group of people to come for, it's not justour office, we have a small demo of our products.
In the back there's a shop where
depending on what time, you sometimes the shop staff can give a tour too.
That's where we prototyped our first products in the early days and they're like, Autodeskresearchers are really good people also talking about mentorship and building confidence
(31:36):
and stuff.
So I know it's, know, it probably won't be during that week because the podcast is rightnow, but anytime later in March or April, it could be fun.
I think it would be fun to for because a lot of different people I talked to have a lot ofgood opportunities for exposure.
So maybe we can organize, you know, throughout the summer, some visits for folks, eithercollege level or even high school, I think getting high schoolers in there and excited
(32:04):
about it, too, is really important for them to sort of see what's actually happening.
And for you with your
prototypes and they can actually see sort of that journey in a visual representation, Ithink would be really amazing.
So I appreciate that opportunity and I think maybe we can work together to make thathappen.
(32:25):
Cool.
Well, I really appreciate you joining us today and many more episodes to come for thewhole week and I hope everyone enjoys listening.
Thank you again, Candice.
Thank you, Tristen
Thank you for tuning in to today's episode of The Construction Cafe.
(32:46):
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(33:06):
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Let's keep building together.
Welcome to the Construction Cafe, where the buzz of the construction industry meets thewarmth of a friendly conversation.
I'm your host, Tristen Magallanes.
Join me at our virtual cafe as we explore the foundations of construction culture, sip oncutting edge concepts, and amplify the unspoken voices in our industry.
So grab a cup of your favorite beverage, pull up a seat, and let's build more than juststructures, let's build connections.
(00:33):
This is the Construction Cafe.
welcome back to the construction cafe.
We are continuing on our series for women in construction week.
Very excited to be joined today by Candice Delamarre If I said that, make sure I said itright.
(01:00):
Okay.
I'm always so worried about saying people's names correctly.
I'm really excited because Candice, you and I have known each other for four or five yearsnow, I think since early on in your journey with Kitch Switch.
So why don't you introduce yourself, tell us a little bit about your company also, I thinkis a great thing to talk about.
Thank you Tristen I'm super excited to be here.
(01:22):
My name is Candice.
De la Mar is the American way of saying it in French.
live in San Francisco.
I say Candice de la Mar, which is quite different.
Yeah, I live in San Francisco, been in the industry for...
(01:43):
about four years.
And I'm the co-founder and COO of KitSwitch We're a startup that basically delivers readyto install apartment interiors to help design, build and renovate faster.
It's designed for housing developers to help them create new buildings or renovateexisting ones with, you know, highly quality living spaces, but in less time.
(02:09):
with less risks for delays.
Before that, had worked for different consulting practices in the world of corporatesustainability, net zero strategy, building efficiency, KitSwitch is really the only thing
I've worked on full-time outside of internships earlier on.
Before that, I got my bachelor's in France in a mix of
(02:33):
general engineering, mix of mechanical, civil and management science in France.
It's a different type of curriculum there, but I was at a school called Central Paris,École Central Paris, and then came to the US in 2019 for a master's degree at Stanford
University that was civil engineering.
And so I was focused on sustainable design and construction.
(02:56):
that's, yeah, I basically co-founded KitSwitch straight out of that.
Masters in 2021.
and you have one co-founder that was also a part of that program.
I can't remember correctly.
I met Armelle, my co-founder at Stanford.
So we met in 2019.
(03:16):
She happens to be French too, French and American.
But we did not meet because we were French.
I actually did not necessarily realize that she was French early on.
I wasn't sure.
And yeah, it got started on KitSwitch in 2020.
It was April 2020 when we...
started thinking through this concept of applying industrialized construction and a kit ofparts approach to the reuse of buildings.
(03:42):
That's because COVID was starting at the time.
for us, it was an opportunity to think through products that could be all-in-one productsor to revive existing buildings that were basically vacant.
And now we've sort of broadened the scope to go from just adaptive reuse to actually thesekit of parts could be.
put to use in any multifamily renovation or new construction.
(04:06):
I remember early on seeing the product you were creating and I got excited about itbecause I feel like it serves a purpose for the community of creating these, you know, I'm
sure everyone, especially during COVID, could drive past all these buildings that weresitting vacant and the opportunity that these could become housing or transitional
(04:28):
housing, actual regular housing.
elderly care facilities.
I think a lot of opportunity there.
And if we can help people transform those buildings in an affordable, quick, easy way,which is what your product really does I think that's a great opportunity and a service to
our society that I just got super excited about it.
(04:51):
Was that kind of the intent behind it?
tell me a little bit more about how that idea came to be the thing that you decided tocreate a business around.
Yeah, I think it was that it was very much the opportunity, sort of seeing that pain pointof vacancy in buildings and then the opportunity to create housing.
So also the demand for housing basically on the other side.
(05:13):
And we were studying industrialized construction.
So we were seeing where construction was going, but we were also seeing that it was mostlyfocused on new construction.
Mm-hmm.
facade and structural systems, but less so the rest.
So it felt like a gap, too many gaps, basically, like a gap in housing, gap with thisvacant building, the gap in the industry.
(05:33):
And we were like, okay, there must be a way in which we could design something to createthat.
And to us, was, the drivers were that social impact, what you're talking about, helpingthe creation of housing and then the environmental impact.
Mm-hmm.
Because the more we were talking about it, the more we thought, okay, yes, it could be onerenovation or one reuse project, but it's also designing for reuse down the line if we
(05:59):
create those kits in a way that's removable or disassemblable.
And so that's how we sort of shifted to say, okay, yes, adaptive reuse is interesting,but.
Let's also go into existing multifamily buildings that are very old and still run on gasand there's asbestos in the wall.
Like so many things still need to happen and it would be great to bring a kit to quicklyrenovate them or let's work with new construction and think through ways in which they can
(06:26):
use their buildings for a longer time.
And yeah, that's kind of the vision.
the reuse, designing for reuse, designing for deconstruction, reconstruction, I think thatis becoming more important to our industry, but also society as a whole.
(06:47):
think if, I mean, you probably know the metrics way better than I do on environmentalimpacts of construction on our society, but we're still, think what number one or number
two
waste producers in the United States is construction.
I can't remember the exact number, but we're up there and it's pretty kind of grossactually that we can, that that's what we do when there's opportunity to design
(07:11):
differently so that we can reuse materials.
So I love that about your product.
I hope it continues to gain traction.
So you're newer to the industry.
What's it been like?
And you're also, I would say, newer to the US.
So you kind of got twofold here.
So what's it been like being part of this industry?
(07:33):
Have there been challenges being a woman in this industry for you or just somebody fromanother country maybe?
Like, what has that been like?
Yeah, it's been challenging at times.
Well, one thing I will say is I never, up, I never thought I would go into construction.
was very much that opportunity.
From the reason why I decided to go focus on design and construction was very much becauseit was with the sustainability mind of saying, okay, kind of what you were saying, like
(08:01):
construction is responsible.
I think it's the number is 30 % of global carbon emissions.
But at the same time, we're not going to stop building housing for people or buildingplaces to live and work.
And I think there's changes in our communities that can happen by doing less or notstopping.
But for construction, it's just not possible.
So for me, it was an interesting thing of thinking through climate change and resilience.
(08:26):
And I was like, OK, I'll go, I'll focus on that because it just makes sense to me.
yeah, I never thought I would go into construction.
My one of my grandpa was a plumber in France.
So he was very much in construction, like plumber.
Sometimes you do a bit of electrical work if needed.
And even he looking at me now always makes like mixed jokes.
(08:47):
Like this is kind of crazy that you're in construction.
I would never expected you because even though I'm an engineer, I'm very much of an, moreof the analytical like math engineer than the hands on.
Yeah.
okay.
So yeah, I never thought of that.
So, but yeah, it's been challenging at times also, because I, you have to build that, thattrust in yourself and that confidence that you deserve to be here.
(09:15):
And I, you know, it was not something that I was particularly like drawn to as a kid, orit's not things that I learned growing up.
But I
I think at the same time, when you're a little different, it can be harder to change thestatus quo, but it's also you're already kind of different.
(09:35):
So in some ways, maybe it helps to change the status quo.
And I felt a little bit that way where it's almost like people expected more from you thanmaybe from somewhere else just because, well, yeah, I'm a woman.
I'm also...
I'm not a US citizen, like I have an accent, people can tell I'm not from here.
(09:57):
So yeah, I think kind of finding my place or in that industry, but it takes time, but Ithink with time you build relationship and trust with people and we're slowly getting
there.
So it's been good.
and you've you've made, I've seen you make an effort to make those connections with folks,not just other women in the industry, but just everybody in general.
(10:19):
And it comes from a place that I think is really authentic and genuine.
I've never felt like that super hardcore sales pitchy weird feeling that you get from alot of people.
Like when I have talked with you and your co-founder, it's been always from a place of,you know, genuineness.
And that's the other reason I really appreciated the work you've done is you truly standbehind what you're doing.
(10:42):
And I don't feel like you're just trying to get into my inbox to make a sale, right?
that's, and I really appreciate that about you.
So when you first started this, did you have a lot of allies?
in this industry, male allies that sort of helped you in some way, like either at Stanfordor other external companies
(11:03):
Well, I will say one thing that we were super lucky to have is we both started this out ofStanford.
So the Stanford network is strong.
And even though you don't know the people, like being able to reach out with our littlestanford.edu email address definitely opened up some doors.
I think it helps build a bit of trust, at least going into a virtual meeting.
(11:25):
Because a lot of what we started was COVID.
So we would take a lot of virtual meetings to.
sort of understand the industry and where the pain points were and where the opportunitieswere.
So that definitely helped.
I can't pinpoint like our very first allies.
I feel like the first people that were our mentors were not necessarily in construction orreal estate.
(11:47):
They were maybe just sort of in sustainability and different things that little by littlewe got connected into more real estate, more construction.
But yeah, I think it was a mix of men and women.
And I think it's been super helpful.
Something important or we've tried doing at least in the early days was to spend time onthe job site, spend time just trying to learn what we didn't know because none of us had
(12:12):
spent that much time inside buildings under construction and learning from theconstruction managers, the project managers, and then also the trades like the plumbers
and the electricians and trying to
As you said, be genuine about the fact that we didn't know we had this idea, we thought itwas a good one and we needed to learn their process.
(12:32):
I think that's helped a lot because there's still some of these people that we still talkto today.
I would say the more successful folks I've seen who are newer to the industry do take thattime to spend time in the field with people and ask curious questions, ask from a place of
genuine desire to understand,
(12:54):
And that's really good to hear because that's a piece I find missing in a lot of folks whobring new ideas to the industry who haven't had the field experience or been exposed to it
in a lot of ways.
Although it sounds like you maybe had some exposure with your grandfather to plumbing.
Did you get to call him up and ask him his opinion and questions?
So there were one or two summers when I, you know, haven't seen him more recently, butmaybe two or three years ago I was at his house and I remember just telling him, okay,
(13:23):
like we're thinking through how we could prefabricate a bathroom and like if we should putthe pipe here.
And well, what's interesting is he still had a very traditional mindset, right?
He was just, he worked for himself in the countryside of France.
So he was like, no, I wouldn't do that.
And I was like...
work, right?
But yeah, like growing up, it showed up to my grandparents house and in the garage.
(13:47):
The garage was pretty big and half of it was all of his plumbing fixtures.
Like he would store toilets and pipes and everything.
And yeah, and he had a pretty cool truck too.
And then he was cool to look at or climb sometimes.
Yeah, funny.
We had a piping issue last night at our house and my husband was crawling underneath it.
(14:10):
we are not plumbers, but we know just enough to like do the basics.
And it was interesting.
He's like, what you don't want to you you work in construction.
Aren't you going to go do it?
And I was like, I could crawl under there because I do recall my dad making me crawl underthe house to fix stuff as a kid because I'm the only one that fit.
But no, thank you.
(14:32):
But no, you.
It was not what I wanted to be doing yesterday.
I like that you just had the opportunity to talk to somebody that you love and trust tooabout your idea.
I think that's fun when that's an opportunity anybody has in the industry, have thatconversation.
Are there any...
organizations that you know of or that you align with or your own company that you knowyou feel have specific impactful efforts for women in construction or I mean I would say I
(15:01):
would argue that the fact that your organization is two female founders is is is a anexample to others but is there anything specific like that you do or you align with or
group anything like that?
Yeah, well, I think on our end or my take on this also because earlier on in my career iskind of like just mentorship or, you know, being sort of that bridge between the younger
(15:31):
women or teenagers who don't know yet what they're going to do.
And then maybe they see, you know, women that have done their career in construction, butbridging that gap and showing them what it's like in the middle and that it
they can relate to it a little bit more because you're like, yeah, look, this is what wedid when we left school.
And they're like, interesting.
And so we take a lot of interns and quite a few of them have been women, not all of them,quite a few.
(15:55):
And every time they look at our website, you know, in the first interviews, they would belike, saw your team page.
And I was so surprised to see that, like, you were a woman running the business and
And it's super cool.
every, you know, there's, all had different personalities, but I think overall being agood mentor and trying to just share what it's like, but also not make a big deal out of
(16:19):
it.
Like it's, we have fun, right?
I think some come into the interviews asking us a lot about it.
And I'm like, it's not, it's, it's, there's some challenges, but it's okay.
you know, yeah.
Yeah, exactly.
As for other organizations, I'm not sure because I haven't worked for bigger companies, Iwas reflecting on, like in the early days, we went to conferences quite a bit to show our
(16:44):
products.
And one of the conferences we went to was AGC, a conference from the Association ofGeneral Contractors.
It was the Small Business Expo.
And so that was a cool way of like, you know, you're a small business and it was allaround getting your certification.
So we showed our products, but there were a lot of GCs that were there to tell you, yeah,get pre-qualified and all of that.
(17:06):
And I think a AGC has a decent amount of like DEI initiatives and webinars and things likethat.
So not that we participate all the time but it's good.
But that focus on small businesses alone, I think helps because that's where a lot of newpeople start is when they're creating their own new business.
And that's a good pathway to have a large organization like that supporting smallbusinesses and bringing them forward for general contractors to then support as well.
(17:35):
So that's really great to know about.
didn't I didn't know they did that.
I don't know that I've actually ever attended an AGC event, which is funny.
how long I've been in the industry.
I take that back.
I did attend one because I was asked to speak at a local one.
But other than that, I haven't attended any large ones.
So that's really great.
If you could give yourself one piece of advice when you first came into the industry.
(17:59):
What would it be?
I think I would say something around finding your champions and the right people tosurround you.
You asked me about my family and my grandpa, but for me it was starting new here.
And so I think I had to lean into it quite a bit, but I think it was really helpful andmaybe I wish we had done it quicker and sooner, although...
(18:23):
It was COVID, so it was not the best time to be able to connect with people.
But I think overall, whether it be men or women, not necessarily just seeking the samepeople as you, but just diversifying who surrounds you in terms of their backgrounds and
their role in the industry, and just picking their brain.
(18:44):
I think there's, especially on the older side, I think that people want to give back a lotwhen they're the...
second half of their career or closer to retiring.
And I've had like a plumber, name is Nigel, who like did our first project.
I called him back a year later saying, hey, we're looking at this new product.
have some questions.
(19:05):
You think you'd be willing to stop by the office?
And he came for like an hour out of his day.
I think he probably has better things to do than to come chat with me about something thatwe, you know, we're still designing, but same, you know.
with some Electricians and same with people who are more on the project management side.
It's been really valuable and it makes the journey feel a little less lonely.
(19:28):
That's yeah, think that's been how I approached it.
I think you're touching on a discourse, I think that circulates about trade workers beingthe super grumpy set in their ways people and I'm not going to say that's not not true.
I think that can be.
But I think people would be surprised if they take the time to develop a relationship withthem.
(19:50):
how willing they are, to come out, look at your idea, give you feedback.
Might not be feedback you want to hear, but that's OK.
It's feedback nonetheless.
A lot of them are really into it, actually.
And I think you're touching on a point that other maybe, if people are thinking ofcreating a new startup, and it's a physical product, even if it's not, even if it's
(20:13):
digital product,
bringing those voices to kick the tires on something and to give you that feedback.
But it's also those relationships can be really fun, I think, to develop.
There's some wonderful people in this industry.
And I think people can maybe be less nervous about those relationships than thecirculating opinion that happens about it.
(20:37):
That's largely, I think, not true.
So it's really cool to hear about Nigel.
I love listening to those types of connections that people make in the industry and havingpeople help each other out.
Are there any other people or women specifically in the industry who you've connected withon your journey that you think you'd like to talk about or just mention?
(21:02):
Again, the first one that comes to mind, I had my little list.
So, well, one you know her actually, that's how we met, I think.
So Pam Welty from Swinerton.
We lost touch, but Pam was great.
She was the first one to invite us to come to her job sites and walk us around.
(21:23):
Yeah, it was like...
Somewhere in San Bruno on the coast, was like a multifamily building, just a wood frame,know, traditional construction.
And she was walking us through and she was like, yeah, look, this is what happened here.
Problem.
And this is what happened here.
Problem.
And we would be, she'd be like, yeah, maybe you could like think about that in yourproduct.
And it was great.
(21:43):
And she was so excited about her job.
She was like deeply committed to it.
Absolutely.
She had me come talk to a group of construction management students at one point, Ibelieve.
And were you at that?
Yeah, actually, I don't have it with me, but I still have.
You gave me a little goodie, which was a little bag with cutlery with Swinerton written onit.
(22:08):
It was that day.
And I still use it every single day at the office.
And everyone is like, where did you get these reusable utensils?
And I'm like, you know, they're just metal, but I just use the bag.
have them too still actually because I love having my own reusable stuff with me when Iremember to bring it.
So that's, isn't it interesting how these little connections make lasting impressions onus?
(22:34):
Yeah, who else?
have a few others that I want to just mention.
One is Kara Marks.
She's been one of our advisors lately and she's been in the modular construction world foryears at Katara at Modulus.
And she's incredibly smart and, you know, just non non-ego driven at all.
(22:58):
And she's such a good
teacher and like shares so much of her knowledge and we've benefited greatly from havingher.
Another one that comes to mind is a woman named Emily from Girls Garage.
Her last name is, do you know her?
I can't remember her last name, but yes, I do know them.
(23:19):
She, I believe was the one who spoke at the Mass Timber Conference last year.
I think.
I don't know, I love that organization though.
I love what they've done.
Yeah, so we're going to work together.
have a project coming up in partnership with Girls' Garage which is so cool.
(23:39):
Okay.
And yeah, talking about mentorship and finding younger women and showing them how to buildconfidence in their skills and their ability to build is like, I'm just very, very
inspired.
and then more recently I've reconnected a few times with Chrissy Davis, who I think youknow from Encourage which I also really admire this aspect of, you know, creating a
(24:03):
business starting again from zero.
think it's a different risk than the one our Melanie took to start.
But we, you know, we had jobs lined up, but we didn't have a company that we were runningalready.
So, really admire.
her too and how much she gives back too.
(24:23):
Yeah, that's a great, amazing list of people.
Some of whom I know, which is always fun to hear.
Some of their names popped up.
Dang it, I should have reached out to Pam and interviewed her.
She's such a great person.
Yeah, I will.
(24:44):
thing I've asked some people to do is if you were
talking to a 15 year old in high school.
How would you describe what you do to them?
green.
It's harder because I feel like, you know, if we're talking to other people in theindustry and you say things like industrialized construction and modular, we know what
those words mean.
(25:04):
But what if we're talking to somebody who's a 15 year old in high school or somebody whojust never really doesn't know construction Like how would you describe what you do to
them?
Yeah, I feel like what's interesting with the work we do is sometimes we have to explainwhat we do to people who are not in the industry.
It's less of my job.
It's more of my co-founder's job.
(25:24):
You know, when we seek maybe investment from people who don't really know construction.
But I think I've tried a few times, so hopefully I can do it.
We often like to explain it as...
Lego blocks, like Lego blocks, or some people say, it's like a doll house or somethinglike this, where our goal is to create these Lego blocks that assemble together to make
(25:45):
the building blocks of living.
So if you look at an apartment, how could you create these parts?
And it means, you know, what are the Lego blocks that make a kitchen?
What are the Lego blocks that make a bathroom or a bedroom?
And we want to create these as products.
Usually.
I explain to people, construction is a lot of managing people and materials.
So it's a lot of coordinating all these layers.
(26:09):
And that's complicated because it all happens in the same space.
So it means that schedule get dragged on because 10 people can all do their work at thesame time.
And so instead of doing that, we want to create these products that are all in one, but wedo it in a factory offsite.
And when they're ready, we bring them to the job site.
(26:30):
For us, it's mini Lego blocks that we've designed them to be able to fit through doorwaysand elevators, which means they can be used for renovations of existing buildings or they
can come into new structures, but at the end of the schedule.
it's like minimal, minimal disruption basically.
I think that's a fantastic description.
(26:52):
I am a nerd and I do have Lego sets.
There's one in particular that's a, Harry Potter Lego set.
And at the bottom, there's like three compartments and this whole section pulls outcompletely and like opens up, but then you can like close it all up and push it back in.
that's kind of how I think about like your, your kit of parts is like this piece that
(27:13):
can completely fit in and function and then it can be completely removed as a separatepiece and doesn't create like impact the rest of the structure.
So that as you were describing it, I was picturing that in my head of like, this isexactly what you're doing.
And they have examples, I'll have to send you like a little picture of it one of thesedays and it'll be like, yes, that's exactly what it is.
Yeah, so that's a great description for anybody who's, you know, trying to.
(27:37):
contextualize that doesn't understand maybe construction language as well, or is justcurious about it.
As your company grows, I imagine you're going to add new roles to it.
And those are kinds of opportunities.
feel like people, like say you have sales experience or marketing experience and otherverticals, you could come to this kind of industry and participate.
(27:59):
So what are the kinds of roles that in the next couple years you think you'll be adding toyour team?
so right now we're hiring someone with maybe more direct experience in the industry.
It's a project engineer role at the intersection of project management and hands-oncarpentry experience, product design basically.
(28:21):
So someone who can help me manage our projects and deliver them from design throughmanufacturing, shipping, delivery.
but also actually be there during delivery and train installers and listen to theirfeedback, tell them how to do things, but also incorporate into our next product design or
next round of product design.
(28:43):
So that's a cool one.
like, it's a mix of traditional construction, but also being more a product company.
that continuous improvement mindset.
then, yeah, we very much, we're very much thinking about, how do we grow?
our team and our leadership team too in this coming year, going from being two a year ago,being three right now to being six to eight maybe by the end of the year.
(29:09):
Some of the roles we're thinking of is someone to be maybe a head of product, so reallymanaging that product roadmap and how does our product align with the markets we're going
after and how do we make it happen.
And then someone on the marketing side also, I think in terms of strategizing thisapproach.
Those are the two that come to mind right now, but realistically, yeah, we'll need peoplein sales, we'll need people in finance, we'll need people in many ways, or HR, you know,
(29:37):
people and people management too, so.
And I think the important thing for folks to remember if you are looking at sort of astartup environment that you might have to wear multiple hats to start with.
And as your role grows, it kind of becomes more specialized and you know, it's just butit's kind of fun.
I know it can seem a little overwhelming to people, but I used to work for a smallcompany.
(29:59):
And I wore multiple hats.
I think everybody did.
And in some ways, you learn a lot that way.
Because you
have to know so many things about the business.
You touch so many pieces of the business.
this role you're talking about of this mixture of sort of project engineer with a littlebit of project management and kind of a little bit on this product research side, right?
(30:22):
They have to go into the field and understand and listen to feedback and capture feedback,product development.
Sounds like a really exciting opportunity for somebody who has that curious mindset andalso is very organized.
Yeah, exactly.
yeah, it's an awesome opportunity to work with some amazing people.
So I'm excited to see who jumps into that role.
(30:44):
If I could rewind and 20 years ago, I might have applied for that kind of role myself.
It sounds fun.
Hard work, but fun.
Anything like we didn't touch on about specifically
Women in Construction Week or people you wanted to shout out to or anything.
Well, what I wanted to share is that we do have our office on Pier 9 inside the AutodeskTechnology Center.
(31:10):
So if we want to find a way to bring in a small group of people to come for, it's not justour office, we have a small demo of our products.
In the back there's a shop where
depending on what time, you sometimes the shop staff can give a tour too.
That's where we prototyped our first products in the early days and they're like, Autodeskresearchers are really good people also talking about mentorship and building confidence
(31:36):
and stuff.
So I know it's, know, it probably won't be during that week because the podcast is rightnow, but anytime later in March or April, it could be fun.
I think it would be fun to for because a lot of different people I talked to have a lot ofgood opportunities for exposure.
So maybe we can organize, you know, throughout the summer, some visits for folks, eithercollege level or even high school, I think getting high schoolers in there and excited
(32:04):
about it, too, is really important for them to sort of see what's actually happening.
And for you with your
prototypes and they can actually see sort of that journey in a visual representation, Ithink would be really amazing.
So I appreciate that opportunity and I think maybe we can work together to make thathappen.
(32:25):
Cool.
Well, I really appreciate you joining us today and many more episodes to come for thewhole week and I hope everyone enjoys listening.
Thank you again, Candice.
Thank you, Tristen
Thank you for tuning in to today's episode of The Construction Cafe.
(32:46):
We hope you found our conversation as inspiring as your next big project.
Remember, you can dive deeper into the resources and topics we discuss by connecting withus on LinkedIn and Instagram.
Just search for The Construction Cafe.
Don't miss out on future episodes.
Be sure to follow us on Spotify, Podbean, and Apple Podcasts to keep the conversationgoing.
(33:06):
If you're passionate about the construction industry and have a story to share, we'd loveto hear from you.
Visit our website at the constructioncafe.com and drop us a note.
Let's keep building together.
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