The Creative Drive Audio Podcast

Get NordVPN at http://www.nordvpn.com/RACER 

Robert Wickens’ return to racing was nothing short of incredible—and behind it was a groundbreaking piece of tech built by Bosch.

In this episode of Creative Drive, we sit down with Brooke Bond, Operations & Marketing Lead at Bosch Motorsport North America, to talk about how their team developed tech that helped Wickens get back on track after his life-changing accident at the 2018 P...

In this episode of The Creative Drive, we sit down with Doug O’Donnell, IMSA Brand & Marketing Communications at IMSA and former marketing leader at the San Antonio Spurs, to talk about what it takes to grow and modernize motorsports for a new generation of fans.

Doug shares insights from his NBA days, lessons in brand storytelling, and how IMSA is building emotional connections with fans, manufacturers, and partners.

How IMSA ...

Shelby Hall is an off-road racer, automotive enthusiast, and content creator, best known for her achievements in off-road endurance racing and her role as an ambassador for Ford Performance. She is the granddaughter of legendary off-road racer Rod Hall, a Hall of Fame inductee known for his dominance in events like the Baja 1000.

Carrying on her family’s racing legacy, Shelby has competed in events such as the Rebelle Rally, a grue...

Ed Justice Jr. is a well-known figure in the automotive and motorsports industry, recognized for his work as the President and CEO of Justice Brothers, Inc., a company specializing in high-performance automotive additives, lubricants, and car care products. He is also a respected historian, broadcaster, and photographer, with deep ties to racing culture and a passion for preserving motorsports history.

Justice Brothers has been inv...

This podcast is brought to you by https://nordvpn.com/racer Use coupon code - "racer" to get up to 80% off + 4 extra months on selected 2-year plans. 

Matt Farah, a pioneer in the automotive YouTube and podcasting space, joins the Creative Drive podcast to discuss the evolving landscape of content creation. We dive into why he believes AI will negatively impact creators and how that influenced his decision to start Westside Collect...

In this episode of The Creative Drive, we sit down with legendary filmmaker, photographer, and race car driver Jeff Zwart to explore his incredible career in storytelling, advertising, and motorsports. From directing Super Bowl commercials to dominating Pikes Peak, Jeff shares insights into his creative process, passion for Porsche, and the future of filmmaking.

We Cover: 🎬 Super Bowl Commercials & Porsche Ads – The creative p...

Dai Yoshihara was street drifting as a hobby in the mountains of rural Tokyo when a friend of a friend hit him up to go drifting in California. He had never competed in a Japanese drifting event and somehow ended up in the US as a professional drift racer. A few months later, he had sponsors and became one of the star drivers of the growing professional drift organization, Formula D. He won the Formula Drift overall championship in...

In this episode, we sit down with Jesse Iwuji, a true trailblazer in motorsports and beyond. From playing Division-1A college football to rising through the ranks as a Lieutenant Commander in the U.S. Navy Reserve, Jesse is a current NASCAR national-level driver serving in the military.

His journey is one of resilience, service, and breaking barriers—both in business and on the track. As a champion for diversity in NASCAR, a two-ti...

Sean C. Rice is a renowned motorsport photographer known for capturing the speed, intensity, and emotion of racing. With years of experience shooting some of the world’s most thrilling motorsports events, and for RACER(!), Sean has mastered the art of storytelling through his lens. But he doesn’t just rely on traditional photography—he embraces AI and cutting-edge technology to push creative boundaries and enhance his work. In thi...

Sean Klingelhoefer is a commercial and editorial photographer, artist and car enthusiast. We discuss his personal journey starting out as a staff photographer for Super Street and becoming a photo journalist for Speedhunters. He has shot commercially for various automotive brands such as Porsche, Volvo, Honda/Acura, Cadillac and many more. Sean has also shot for RACER magazine. The Creative Drive is a podcast hosted by RACER's Cr...

"RACER20" for 20% off at http://www.carrarabooks.com! Ryan ZumMallen is the founder and president of Carrara Books and author of The Cult of GT-R.

Sam Mitani is the former International Editor at Road & Track and the author of the Prototype Trilogy. You can find them all at carrarabooks.com. The Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity ...

We sit down with Jim Liaw, General Manager of Performance Racing Industry (PRI) and co-founder of Formula Drift. In this interview, Jim shares insights into his journey from establishing Formula Drift to leading PRI, discussing the marketing, evolution of motorsports and the industry's future. Don't miss this engaging conversation with a key figure in the racing world which took place at the PRI Show in Indianapolis in December...

Paul Taublieb is a multi Emmy-winning filmmaker renowned for his work in action sports and motorsports. He has directed and produced numerous feature documentaries, television series, and viral videos. His notable works include "Unchained: The Untold Story of Freestyle Motocross", "Blink of an Eye" and his latest film "Pay Dirt:The Story of Supercross" comes out in theaters in January, 2025. "Pay Dirt: The Story of Supercross...

In this episode of The Creative Drive, we sit down with Suellio Almeida to explore his inspiring journey from sim racing to becoming a real-world race car driver, winning the 2024 Radical North America Championship and recently signing with Bryan Herta Autosport to compete in the IMSA Michelin Pilot Challenge. Suellio shares how virtual racing fueled his passion for motorsports, the challenges he faced along the way, and how he...

In this episode, host Taro Koki interviews Bobby Akin, a seasoned television and content marketing executive with deep roots in motorsports. Bobby’s multifaceted career spans professional racing, media ventures, and contributions to the motorsports community. Growing up as the son of legendary racer Bob Akin, Bobby shares how his upbringing influenced his path from the track to a successful career in media. He delves into the ...

Michael Alan Ross is an automotive author, photographer and filmmaker. His recent book Porsche Outlaws Stuttgart Hot Rods is a visually captivating book that dives into the subculture of Porsche enthusiasts who defy convention. The book celebrates the creativity and individuality of those who modify classic Porsche cars, turning them into unique "outlaws." Featuring stunning photography by Ross and stories of these passionate b...

Join us as we chat with HondaPro Jason, the ultimate Honda enthusiast and advocate! From his passion for Honda culture to insider knowledge of the brand’s latest innovations, discover what drives his love for all things Honda. #HondaProJason #HondaLife #CarCultureThe Creative Drive is a podcast hosted by Racer’s Creator Network President Taro Koki, dedicated to exploring the world of creativity within the automotive industry. Each...

In this podcast interview, we dive deep into the mind of Chris Stewart, the visionary founder of GRIDLIFE, the one-of-a-kind motorsports and music festival. From its grassroots beginnings in 2013 to becoming a cultural phenomenon, GRIDLIFE has redefined what it means to experience racing, music, and community. Chris's upbringing and the inspiration behind creating GRIDLIFE. The unique blend of motorsports and music — where Time At...

Host Taro Koki welcomes NASCAR pit reporter, former Top Gear USA, Floor is Lava host and overall awesome car guy, Rutledge Wood to The Creative Drive podcast. This recording took place during the 2024 SEMA Show where Rutledge was part of the unvealing of several project cars for Toyota. They touch on the Supra Bird which was inspired by Richard Petty, the Toyota Drift Truck and many other vehicles which were on display at the large...