The Curious Creator Podcast

Episode 15 of the Curious Creator podcast is a raw/unfiltered discussion on the topics of Artificial Intelligence (how it's evolving), the journey of entrepreneurship (building a startup) and how creative production/analytics tools can help agencies and brands scale their performance marketing campaigns. Don't miss this one!

I'm kindly joined by two guests, (Ankuj Arora) and my co-host (Ja Yue).

Ankuj Arora - Founder of Morphiq and...

In this episode, we interview Marina Krivonossova, founder of the B2B content marketing agency Retold. Marina shares her unique journey from a STEM-oriented upbringing to becoming a successful content marketer and entrepreneur in the Netherlands. She discusses the challenges of breaking into marketing, the importance of human-led content, and her approach to leveraging generative AI. Listen in as Marina offers valuable advice for a...

In this episode, we delve into the future of marketing and community building with Matt Burns, former first employee of monday.com and current founder of Digital Gravity. Matt shares his insights on the intrinsic relationship between marketing and community, the importance of building trust and connections, and the evolving role of AI in shaping our informational landscape. Learn about effective strategies for building and maintain...

The Futurist Marketers pod is back! Our guest for EP12 is Maxim Tanevskiy - he is currently the Chief Business Officer at Ex-human and is a GTM/Sales Expert. I’m personally excited for you lovely people to watch it, especially knowing that sales is a must-have skill (always has been!).

Topics we talk about include:

- Turning your sales approach into a revenue system (especially in the B2B SaaS context) - The differences and nuances...

Digital marketing measurement is a topic that’s mostly kept under wraps, especially when you have opposing perspectives on the matter. The subject extends into so many areas from data strategy to data analysis and user behaviour/psychology, that getting strong conclusions is always tricky.

In episode 11 of the podcast, I talk with Chris Mercer, who has been in the field of digital marketing measurement for 13+ years and is the fou...

16+ years of experience in recruiting for digital marketers and performance marketers (paid media).

That’s the reason why I wanted to have Kate O'Shea on the podcast - it always fascinates me what happens during the end-to-end process of recruitment and what makes a candidate stand out. That’s just one of the many high-impact conversations we had, and now it’s available for you.

In episode 10, we discuss:

✅ What the market is like ...

Why soft skills are needed in an age of AI and automation.

That’s one of the topics I and Alain Abou-Atmeh talk about in episode 9 of the podcast - but there’s more, we also dive in on:

✅ The challenges of being a marketer when you’re doing multiple roles at the same time ✅ The core difference between digital marketing and growth marketing (goldmine mental model here!) ✅ How he combines marketing fundamentals and integrates it with...

Misalignments and pain points of being a growth leader (expect the unexpected).

One of the many touch points I geeked out on with episode 8 of the podcast with my guy Andrew Capland (of Delivering Value). We also talk about:

✅ What a growth leader/head of growth actually is and why it’s a growing need for most businesses ✅ The common pain points, challenges and situations you’ll likely face as a growth leader ✅ His approach to men...

The #1 YouTube channel on App Store Optimisation & Mobile App Growth.

That’s what our podcast guest Steve P. Young has built AppMasters - he also runs an agency that helps app companies scale their growth the ‘right’ way, without burning cash.

In episode 7 of the podcast, we talk about:

✅ How his entrepreneurial ventures led to helping other app marketers and app developers in their growth goals ✅ His approach to building @appm...

From computer science to being a growth marketer and public speaker?

That’s exactly what Tarek Reslan managed to achieve in a short span of time. He’s also a teacher at Growth Tribe and just happens to be our guest for episode 6 of the Futurist Marketers podcast!

We talk about:

- How he discovered growth marketing and what framework to see it as - How and why he transitioned from computer science to marketing (and how problem-solv...

Mobile app marketing is a topic and skill I became widely interested in after consulting with Audible back in 2022 (using paid channels to scale free-trial signups!) - this was my first introduction to the world of User Acquisition/Mobile Measurement Partners (MMP) and App Marketing in general. I didn’t realise there was a whole world, community and movement in the area of the economy AND marketing. I then transitioned into work...

Want to know first-hand insights into what it takes to be a Head of Growth for one of the top AI SaaS companies in its vertical (content clipping/repurposing)? Wonder no more. Episode 4 of the podcast is with Opus Clip’s very own Head of Growth, Parker Miller!

So many goldmines and interesting takes on all things AI, growth and marketing - including discussing: - The experience of being a Head of Growth at Opus Clip - A very unde...

What’s a common theme successful SaaS companies have? Growth Loops, Revenue Optimisation, Growth Hacks and Product-led Growth, just to name a few. And our guest Georgi Furnadzhiev has experienced all these levers in some form! Episode 3 of the podcast is a primer - I learned a ton in this session, and I feel like this could easily be a masterclass in itself (I literally was taking notes as I was editing the podcast!). Here are som...

Crowdfunding is a new way for founders and marketers to approach launching and promoting a business in a less risky way. With tools like LaunchBoom, IndieGoGo and Kickstarter, turning a business idea, without needing external funding OR lots of external resources, becomes a lot easier.

In this episode, I interview Fahhad Mustafa, who is a digital marketing expert that specialises in all things crowdfunding (strategy, paid campaign...

We’ve done it, our first official Futurist Marketers podcast episode! I interviewed my dear friend Ja Yue on all things paid social, freelancing, dealing with changes in managing paid advertising campaigns, and AI. Plus, the importance of having business acumen (being commercially minded) in today’s world, essentially going beyond a traditional marketer’s role. Enjoy the pod, lots more coming soon 🙏 ⏳ Topics and Timestamps: 0...