The Golden Circle. Let’s circle back to Day 002, when we were talking about purpose - your WHY. Simon Sinek’s Golden Circle is a simple yet powerful framework that helps leaders and organizations communicate their purpose and inspire action. It’s made up of three concentric circles: The outermost circle is WHAT, representing the products and services you offer. The middle circle is HOW, representing the unique processes and values that differentiate you. Finally, the innermost circle, and the most crucial one, is WHY, representing your core purpose, cause, and belief. The idea is to think, act and communicate from the inside out. So let’s try this today! Pick any situation you will encounter today and approach it with the Golden Circle in mind and communicate in that order. Hope the Golden Circle helps you to inspire many people and communicate effectively! Let’s do this!
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