Just build it and they will come. Sounds very risky and overly confident, don’t you think? Here’s a better way: The Lean Startup - the methodology created and championed by Eric Ries helps us build products better and faster. The core principle is to keep going in the iterative and continuous cycle of Build - Measure - Learn. The idea is to only build small iterations of your product to then measure the impact and learn as fast as possible if your assumptions are actually true. This helps you fail fast and save time and money as you’re not building something nobody actually wants. The approach reduces risk, increases efficiency and is more customer-centric. Are you using the lean startup method? Define a small iteration of your product or idea and think how you can measure and learn if one assumption you have about it is actually true. Thanks for tuning into The Daily Founder on Day 30. Join us in the community group on austrianstartups.com and comment, like and subscribe. Much appreciated. Let’s do this!
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