With AI content flooding every platform, standing out is no longer about visibility—it’s about credibility. In this episode, Leanne uncovers how to build lasting trust and influence in a world saturated with machine-made marketing.
You'll learn why human-first content matters more than ever, how to close the trust gap created by AI, and the exact strategies that help real businesses grow their influence by being real.
✅ What You’ll Learn / Key Takeaways:- Why speed isn’t the same as connection in today’s content landscape
- The trust gap created by AI-generated sameness—and how to close it
- How to humanise your brand with lived experience, tone, and storytelling
- The power of consistent, real messaging in building influence
- Client examples showing how raw, relatable content outperforms polish
- How to use AI tools without sounding like one
- “AI can write the words, but you bring the meaning.”
- “Trust isn’t built with logos and taglines anymore—it’s built through voice, personality, and perspective.”
- “Connection will always outperform cleverness.”
- 00:00 – Introduction: The AI Content Revolution
- 01:13 – The Trust Gap in AI-Generated Content
- 02:41 – Building Real Influence with Authenticity
- 03:40 – Human-Centered Marketing Strategies
- 04:53 – Case Studies: Real Stories, Real Impact
- 08:02 – Recap and Key Takeaways
- 09:09 – Conclusion and Next Episode Preview
Tired of sounding like everyone else online? In a world where AI can generate endless content, your power lies in showing up with purpose and personality. If you're ready to stop chasing visibility and start earning trust and influence with content that connects — let's build a brand that feels as real as it is remarkable. 👉 Book a Strategy Session at marketingleap.net and start creating marketing that moves people.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/
If you enjoyed this, please Subscribe & Take the Marketing Leap today!
Let's Connect: Facebook: https://www.facebook.com/MarketingLeap LinkedIn: https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeap Instagram: https://www.instagram.com/marketingleap/ TikTok: https://www.tiktok.com/@marketingleap My FB Group: https://www.facebook.com/groups/digitalsuccesswithstyle
Popular Podcasts
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by Audiochuck Media Company.
The Brothers Ortiz
The Brothers Ortiz is the story of two brothers–both successful, but in very different ways. Gabe Ortiz becomes a third-highest ranking officer in all of Texas while his younger brother Larry climbs the ranks in Puro Tango Blast, a notorious Texas Prison gang. Gabe doesn’t know all the details of his brother’s nefarious dealings, and he’s made a point not to ask, to protect their relationship. But when Larry is murdered during a home invasion in a rented beach house, Gabe has no choice but to look into what happened that night. To solve Larry’s murder, Gabe, and the whole Ortiz family, must ask each other tough questions.