Are you churning out social media posts, blogs, reels or emails just to “stay visible”… but still not seeing results?
This episode is your wake-up call. Content without strategy is just noise — and it’s the biggest reason most marketing efforts fall flat. In this episode, we unpack what a real content strategy looks like, how it aligns with your business goals, and how to map it to your audience's buyer journey.
Whether you’re DIYing your digital marketing or leading a team, you’ll walk away knowing how to plan content with purpose, stay consistent, and finally get measurable results.
What You’ll Learn-
The key difference between content marketing vs. content strategy
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The biggest risks of creating content without a strategy
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How to align content to your business goals and buyer journey
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What types of content to create at each funnel stage
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How to plan and batch content without burnout
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Simple frameworks for consistent publishing
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Real-world examples and content systems that work
“If you're publishing content without a strategy, you're basically shouting into the void and hoping someone hears you.”
“Every piece of content has a job to do — and that job should align with your business goals.”
“Consistency beats intensity. It’s not about posting every day — it’s about posting with purpose.”
Timestamps00:00 – Introduction: The Importance of a Content Strategy 01:12 – Defining Content Marketing vs. Content Strategy 02:21 – The Risks of No Content Strategy 03:21 – Mapping Content to Business Goals 03:53 – Understanding the Buyer Journey 04:25 – Creating Content for Each Funnel Stage 05:54 – Consistency in Content Creation 06:27 – Batching, Calendars, and Repurposing Content 07:45 – Automating and Outsourcing for Efficiency 08:37 – Building a Long-Term Content Roadmap 10:48 – Recap and Next Steps
Ready to Turn Your Content into Growth?If you’re stuck in content chaos — posting just to post — this episode is your permission to pause and rebuild with purpose. Whether you need help creating your 90-day roadmap or want done-for-you content that aligns with your goals, Marketing Leap is here to help.
👉 Book your free strategy session now at marketingleap.net 🎧 Subscribe, rate and follow us on YouTube, Spotify and Apple Podcasts
🧭 Next episode: We're talking about building authority online — and how to use content to become the go-to expert in your industry. Don’t miss it!
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/
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