In this episode of the Digital Success for Business Podcast, Leanne Cohens, founder of Marketing Leap, reveals how to transform your website from a static “online brochure” into a powerful, AI‑ready marketing tool that works for you around the clock.
Discover why most small business websites fail to convert, how to structure content for both humans and AI, and the essential tactics for optimising product pages, blog content, and your overall site strategy. Packed with real client examples, this episode gives you the practical roadmap to make your website your hardest‑working asset.
✅ What You’ll Learn-
The biggest mistakes small businesses make with their websites — and how to fix them
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How to structure content so it works for both people and AI search engines
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Why schema markup and internal linking are now critical for visibility
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How to turn product and blog pages into conversion powerhouses
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Real‑world examples of websites transformed into lead‑generating machines
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How Marketing Leap streamlines websites, tech stacks, and content strategies for measurable results
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“Your website should be working harder than any other marketing tool you own — 24/7.”
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“If your website isn’t answering your audience’s questions and guiding them to take action, it’s not doing its job.”
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“AI can’t use what it can’t understand — structure and clarity are now non‑negotiable.”
00:00 – Introduction: Is Your Website Working for You? 01:16 – Common Website Pitfalls 03:00 – Optimising for Humans and AI 05:05 – Enhancing Product Pages 09:18 – Boosting Blog Content 11:49 – Marketing Leap’s Proven Strategy 14:36 – Conclusion and Next Steps
📣 If your website isn’t generating leads or sales, it’s time to change that. Book a Website Strategy Session with Marketing Leap and discover exactly what’s holding your site back — and how to turn it into a 24/7 marketing asset that attracts, engages, and converts.
If you want to learn more about Descript as mentioned in this episode click here: https://get.descript.com/6j2c3jivcay4
🎧 Listen now, or visit marketingleap.net to book your strategy session. https://marketingleap.net
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/
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