Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.
You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype — just authentic marketing that compounds over time and creates lasting results.
What You’ll Learn in This Episode✅ Why “overnight success” is a myth (and how to build real momentum) ✅ The three habits that keep your marketing working year after year ✅ How trust, relationships & consistency create lasting results ✅ Lessons from Leanne’s early ventures in beauty & retail — and how they shaped Marketing Leap ✅ The simple mindset shift to stop one-off campaigns and start long-term growth
Key Quotes- “Marketing that actually works isn’t about chasing the next shiny thing — it’s about playing the long game.”
- “The tools might change from flyers to Facebook, but the fundamentals stay the same: trust, clarity, and connection.”
- “Real marketing success doesn’t come from hacks — it comes from habits.”
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- 00:00 The Myth of Overnight Success
- 01:13 Core Marketing Principles
- 02:02 The Long Game in Marketing
- 04:06 Lessons from Past Experiences
- 06:00 Adapting to Change
- 06:32 Advice for New Marketers
- 08:55 The Importance of Consistency
- 09:46 Case Study: Financial Services
- 10:37 Conclusion & Next Steps
Marketing is a marathon, not a sprint. The brands that win aren’t the ones chasing trends — they’re the ones that show up with clarity, consistency, and purpose.
If you’re ready to stop the “start-and-stop” chaos and build a marketing system that compounds over time, that’s what we do here at Marketing Leap.
👉 Book your VIP Intensive: 90-Day Content Roadmap → marketingleap.net/vip-planning
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/
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Let's Connect: Facebook: https://www.facebook.com/MarketingLeap LinkedIn: https://www.linkedin.com/company/marketing-leap YouTube: http://bit.ly/SubscribeMarketingLeap Instagram: https://www.instagram.com/marketingleap/ TikTok: https://www.tiktok.com/@marketingleap My FB Group: https://www.facebook.com/groups/digitalsuccesswithstyle
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