In a world obsessed with 3-second scrolls, fleeting Reels, and AI-generated everything, podcasting has become one of the most reliable ways to build visibility and trust that actually compounds over time. In this episode, I break down why podcasting still matters in 2025 and into 2026 and how to use it as the central pillar of your marketing strategy to grow your authority, nurture leads, and move people towards your offers with confidence.
Whether you're building a brand, growing a service-based business, or trying to generate consistent leads, podcasting is the long-game strategy most founders are overlooking.
What You’ll Learn in This Episode-
Why podcasting outperforms short-form content for long-term brand growth
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The psychology behind voice, connection, and trust
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How podcast episodes become evergreen visibility assets
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The real reason podcast listeners convert faster than social followers
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How to repurpose one episode into a month of content (the Marketing Leap method)
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Why “influencer culture” is dying — and why expert authority now wins
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How to use your podcast as a strategic funnel, not just another channel
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“Your voice is your secret sauce — don’t outsource the one thing that builds real connection.”
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“Trust doesn’t start at the checkout — it starts with your voice in someone’s ear.”
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“Your podcast isn’t content — it’s your strategy, your sales funnel, and your authority all rolled into one.”
00:00 — Introduction: Why podcasting is more powerful than ever 01:23 — The evolution of marketing & why attention has changed 02:51 — Podcast episodes as evergreen visibility assets 03:53 — Your authentic voice: the real trust builder 05:17 — Why podcast listeners convert faster than social followers 07:03 — Repurposing: turning one episode into a month of content 09:28 — The shift from influencers → experts 10:37 — Final thoughts: building a brand that lasts
Podcasting works because it gives you what social media can’t: time, trust, and deep connection. If you're ready to turn your ideas into influence — and build a content engine that supports your entire marketing strategy — Marketing Leap can help.
👉 Book your Strategy Session: https://marketingleap.net Let’s build the visibility, systems, and authority your business deserves.
P.S. If you enjoy the show, please follow, rate, and subscribe on your favourite platform — and hit Subscribe on YouTube for the full video version each Saturday.
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About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
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