Tired of being the best-kept secret in your industry? You know your stuff, you've got the results — but somehow, you're still overlooked while others get the spotlight.
In this episode, we unpack exactly how to build authority and become the go-to expert in your space — without shouting louder or posting non-stop. You’ll learn how to craft a clear personal brand, create content that builds trust, and strategically show up where it counts.
If you're ready to stop blending in and start being recognised for your expertise, this one's for you. Whether you’re a solo founder, agency owner, or growing business, this episode will give you the exact steps we use at Marketing Leap to help clients build brands that attract, convert, and grow.
✅ What You’ll Learn / Key Takeaways:
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Why authority is essential in today’s digital landscape — and how to earn it
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The difference between being an expert and being the go-to expert
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How to build a consistent personal brand that reflects your values and expertise
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The 7 core steps to build trust and credibility that converts into business
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How to integrate AI tools without losing your voice
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Practical ways to share value, collaborate, and create lasting influence
Key Quotes:
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“Authority isn’t given. It’s earned — through consistent action, clear messaging, and the courage to show up.”
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“If your message is muddy, your audience won’t trust you — or remember you.”
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“Facts tell. Stories sell. Results speak louder than opinions.”
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“You don’t need to be everywhere. You need to show up consistently where your audience is.”
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“AI tools should amplify your voice, not replace it.”
Timestamps:
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00:00 – Introduction: The Importance of Online Authority
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01:24 – Building a Personal Brand
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02:04 – Clear and Consistent Messaging
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03:51 – Developing a Unique Point of View
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04:41 – Sharing Knowledge Generously
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05:58 – Creating Original Content and Lead Magnets
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07:09 – Consistency Across Platforms
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08:28 – Collaborating and Engaging with Your Audience
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11:23 – Leveraging AI Tools Effectively
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12:21 – Recap and Final Thoughts
Ready to stop blending in and start standing out? If you’re done being the industry’s best-kept secret and ready to be seen as the trusted authority in your space — let’s make it happen. Book a Strategy Session with Marketing Leap and get a clear plan to build credibility, attract the right clients, and grow with confidence. 👉 Visit marketingleap.net and take the first step today.
About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.
Want to learn more?
https://marketingleap.net/ https://marketingleap.net/marketing-resources/ https://marketingleap.net/contact-marketing-leap/
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