The Drake Insights Podcast
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!
Episodes
In Episode 25 of The Drake Insights Podcast, host Natasha Drake sits down with Matt Reiners, Chief Growth Officer at Parasol Alliance and host of the Connecting the Dots podcast, to explore how AI is transforming both professional workflows and daily life. Matt shares his decade-long background in senior living, how he discovered the power of AI tools like ChatGPT, and why he believes automation should “eliminate the mundane to ele...
In Episode 24 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, founder of Lauren Rose Senior Advisors, for a powerful conversation on navigating today’s uncertainty in senior living sales. With over 20 years of industry experience, Morgan shares the frontline challenges sales teams face—from media-driven fear to financial hesitations—and how to coach through it with empathy, strategy, and real-life tools.
...In Episode 23 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic is joined by Tripp Higgins, President of MyLifeSite and senior living sales veteran. They dig into how financial data tools like MoneyGauge are transforming senior living sales, not just by improving conversions but by arming sales and marketing teams with powerful data insights.
Tripp shares how MoneyGauge is more than a financial calculator — it’s ...
In Episode 22 of The Drake Insights Podcast, host Natasha Drake sits down with senior living industry veteran, video expert, and senior care advocate Christie Freeze to explore how sales and referral models in senior living need to evolve—and how we can start that change today.
Christie shares her journey from frontline sales to founding CARE by Christie, a revolutionary model that helps families navigate aging care through educati...
In Episode 21 of The Drake Insights Podcast, host Natasha Drake and senior living expert Andrew Gall discuss a controversial yet crucial topic: the integration of clinical and care teams into the sales and marketing process in senior living communities.
Gall, a customer success manager from PointClickCare with extensive experience in senior living operations, sales, and marketing, emphasizes the growing disconnect between the promi...
The boomer generation is poised to redefine senior living, presenting both a massive challenge and a significant opportunity for the industry. In Episode 20 of The Drake Insights Podcast, host Natasha Drake, along with industry veterans Lauren Messmer and Mike Brindley from Solutions Advisors, explores the critical question: Is senior living truly prepared for this demographic shift? They delve into the widening gap between current...
In Episode 19 of The Drake Insights Podcast, host Natasha Drake of Drake Strategic sits down with Andrew Miller, co-founder of Workshop Digital, to unravel the latest digital trends reshaping the senior living marketing landscape. Tune in as we explore how artificial intelligence (AI), personalization and voice search are transforming SEO, paid search, and content marketing strategies. Join Natasha and Andrew as they delve into the...
In Episode 18 of The Drake Insights Podcast, host Natasha Drake delves into the evolving landscape of senior living sales, exploring the challenges and opportunities that sales teams face in today's dynamic market. Guest speaker Kelly Singleton Myers of KJB Sales Consulting, a seasoned sales expert and author of "The More You Know, The More You Close: The Power of Curiosity-Driven Sales," offers valuable insights on navigating the ...
In Episode 17 of The Drake Insights Podcast, host Natasha Drake explores the power of professionally designed model apartments in senior living communities. Guests Sasha Davis from Model55 and Brigitte Specht from KJB Consulting discuss how professional model design can enhance the sales process, improve conversion rates, and justify higher pricing. By investing in high-quality models, communities can elevate their brand, attract p...
In Episode 16 of The Drake Insights Podcast, host Natasha Drake shares a comprehensive case study of revitalizing a senior living community's marketing strategy during the fourth quarter without increasing the budget. The episode emphasizes that small, strategic adjustments can significantly improve marketing results without major budget increases, especially in the fourth quarter. This case study demonstrates the power of data-dri...
Episode 15 of The Drake Insights Podcast focuses on the future of senior living, with host Natasha Drake interviewing various attendees from the LeadingAge Annual Conference 2024 in Nashville. The guests share their top 3 words and insights on what they see as the future for the senior living industry. The podcast highlights the excitement and uncertainty around the future of senior living, with industry leaders grappling with the ...
Episode 14 of The Drake Insights Podcast dives into the importance of data-driven marketing strategies for senior living communities. Statistician and data science expert, Allison Olson, emphasizes that by leveraging existing data and moving beyond generalized personas, communities can hyper-target their ideal audience and improve their marketing ROI. By implementing these strategies, enhance your lead generation, increase conversi...
Episode 13 of The Drake Insights Podcast dives into the implications of the Google Leak and the ongoing DOJ case to uncover the truths of what this means for you and SEO best practices. Expert guest Shannon Schmidt, digital strategy lead at Epic Notion, discusses key takeaways from the leaked information and offers actionable advice for SEO strategies and optimizing websites.
Episode 12 of The Drake Insights Podcast emphasizes that August marks a critical time for senior living communities to focus on goal setting and budget planning for the upcoming year. She outlines essential steps for creating a comprehensive budget, including setting realistic goals, optimizing marketing efforts, and investing in digital and conversion initiatives. She urges take proactive steps now.
On Episode 11 of The Drake Insights Podcast, we are joined by senior living digital expert Matt Mesenger. Listen as he reveals powerful strategies to maximize your return on ad spend. Learn how to target the right audience, structure your campaigns for optimal results, and leverage valuable CRM data to deliver a seamless experience for potential residents. By implementing these strategic tips, you can attract more qualified leads a...
On Episode 10 of The Drake Insights Podcast, we are joined by Mary Greer of Engrain. Listen to learn more about how the power of interactive sales tools, like those offered by Engrain, can increase website engagement, qualified leads and ultimately increased conversions and deposits. In todays digital world, it is imperative we are bringing these tools to the forefront of our sales offices and websites to empower prospects while al...
Episode 9 of The Drake Insights Podcast dives into senior living community website reviews. Host Natasha Drake emphasizes the importance of a website as a crucial first impression. Learn the top 5 tips on how to do a review of your community's website to ensure you are attracting and converting qualified leads into prospects and residents. She then breaks down each tip into specific strategies, ideas and interactive tools you can u...
On Episode 8 of The Drake Insights Podcast, we are joined by Angela Green Urbaczewski, founder of RevOppAI. Listen to learn more about how to use the power of AI to transform data into business growth and ROI, make strategic decisions and help improve the prospect and customer journey. She urges listeners to not underestimate the power of AI tools to be used not only to improve customer experience, but for ongoing development and t...
On Episode 7, we are joined by Sarah Eggers, Senior Living SEO Specialist. Listen to learn more about her top senior living SEO strategies for you to take charge of your organic rankings to increase your overall website conversions.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and i...
Join your host, Natasha Drake, from Drake Strategic for her Three Tips in 3 Minutes for April. On Episode 6, learn the top three tactics and strategies you must be doing in your marketing plan to help increase your results.
This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring s...
Popular Podcasts
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Listen to 'The Bobby Bones Show' by downloading the daily full replay.