[09MAR] Paper Cut - Weekly Employer Branding Headlines

Welcome to Paper Cut, your weekly dose of sharp insights in employer branding, talent attraction, and HR.

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This week, we’re diving into:

🚨 New York is hiring laid-off federal workers in an aggressive recruitment push

📊 The February jobs report shows steady employment but signs of a hiring slowdown

💰 AI salaries are skyrocketing, but can companies afford to keep paying these premiums?

🏢 Return-to-office mandates aren’t really about collaboration—so what’s the real reason?

🔥 A recruitment campaign goes viral for telling people not to apply

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🔗 Articles Mentioned in This Episode:

🚨 New York’s Unexpected Hiring Spree

NYC Tries to Hire Laid-Off Federal Workers – CBS News: https://www.cbsnews.com/newyork/news/new-york-trying-to-hire-federal-workers-cut-by-doge/

New York State Campaigns to Recruit Terminated Federal Workers – Brooklyn Eagle: https://brooklyneagle.com/articles/2025/03/03/new-york-state-campaigns-to-recruit-terminated-federal-workers/

📊 The Job Market: Strong, but Shifting

February Jobs Report Preview – CNN: https://edition.cnn.com/2025/03/06/economy/us-jobs-report-february-preview/index.html

💰 AI Talent Is Getting Expensive

Employers Paying Premiums for AI Skills – HR Dive: https://www.hrdive.com/news/employers-pay-premiums-for-ai-skills/741556/

The Rising Cost of AI Talent – ScienceDirect: https://www.sciencedirect.com/science/article/pii/S0040162525000733

🏢 Return-to-Office: The Real Story

The Real Reasons Companies Are Forcing Workers Back – Forbes: https://www.forbes.com/sites/tomaspremuzic/2025/02/28/the-real-reasons-companies-are-forcing-you-back-to-the-office/

🔥 Viral Employer Branding Moment

‘Don’t Work Here’ Campaign Goes Viral – Entrepreneur: https://www.entrepreneur.com/business-news/dont-work-at-anduril-recruitment-campaign-goes-viral/487992

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