The Ecommerce Edge Podcast
Welcome to the first episode of The Ecommerce Edge with Phil Dubois, where we explore the cutting edge of ecommerce strategies to help you scale your online business.
Episodes
In this episode, Phil Dubois is joined by Kevin Jampole and George Grant of Connected Markets to dig into one of the most painful problems facing modern e-commerce brands—how to make sense of conflicting data across ad platforms, Google Analytics, and Shopify.
They explore the limitations of last-click attribution, how machine learning models offer a "single source of truth," and why tools like AdAmplify are transforming the way br...
Welcome to the inaugural episode of the ecommerce edge with Phil Dubois, CEO of AdAmplify. In this episode, we dive into the dynamic world of ecommerce strategies with Greg Swanson, a digital pioneer known for his transformative approach to media revenue models and digital advertising innovations.
Join us as we explore the shift from the traditional marketing funnel to a complex web of customer journey touchpoints. Greg shares his ...
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