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March 12, 2024 58 mins

Jeff Sheldon is the creative mind behind Ugmonk, a brand renowned for curating quality products that combine form and function. In this episode, Jeff shares his journey of developing a meaningful community around Ugmonk, where every product decision is a collaborative effort with the people who love and live the brand’s philosophy. 

Tune in as Jeff explains how he built a loyal and engaged community of brand fans and why scaling requires special considerations for community-driven, founder-led businesses.

Key Points:
  • Product development and customer feedback 
  • Developing a strong personal brand
  • The pros and cons of scaling
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