Ethan West, Marketing Communication Intern at pc/nametag, sits down with Kyler Donovan, General Manager of Forward Madison FC, to chat about all things soccer, community, and behind‑the‑scenes magic of sports fan engagement! ⚽🥅
Kyler shares:
- How the club keeps sports fans engaged beyond the pitch
- How to seamlessly integrate event sponsors without disruption
- How intricate operations that make gamedays run smoothly.
Plus, we tackle some fun questions about what makes Breese Stevens Field such a special place for both players and fans! 🥇 Whether you’re a sports events enthusiast, a supporter of Forward Madison, or just curious about how the matchday experience comes together, this episode is packed with insights, stories, and laughs.
TIMESTAMPS
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00:00 - Introduction
01:25 - What’s special about Breese Stevens Field?
03:08 - Gameday operations
07:02 - Engaging fans before, during, and after the game
08:37 - Seamless sponsorship engagement
10:30 - Pivoting to accommodate variability
13:42 - Tying merchandising into event engagement
17:00 - Engaging college students in Madison
18:04 - Insight from a successful example
22:23 - Breaking into sports event management
24:55 - Emerging trends in the sports event industry
27:59 - Habits for planning a sports event
29:54 - Go-to snack and drink for Breese Stevens Field
31:21 - Kyler’s dream headliner at Breese Stevens Field
32:38 - Connect with Kyler!
🎤 CONNECT WITH KYLER DONOVAN: kyler@forwardmadisonfc.com
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