In this episode, C More breaks down why indie artists should stop treating merch like promo and start building full lifestyle brands. If you're still dropping tees with your mixtape name on it — you’re doing it wrong.
🧠 What you’ll learn:
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Why most artist merch doesn’t move
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How to shift from selling to storytelling
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The power of capsule collections
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Merch that connects to your music drops, tour dates & pop-ups
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The tools to launch your own brand with no major backing
🧢 Want to sell merch and music in the same place? 🎧 Join Narrio — the platform made for indie artists and creators → https://narrio.co
👕 FATTZ District distribution + artist branding support launching soon.
#indieartist #musicbusiness #artistmerch #fashiondrop #indiegrind #narrio #fattzmedia #artistbranding #buildabrand #capsulecollection
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