Episode 005: Today, we discuss the marketing levers lenders have at their disposal to improve the performance of their affiliate marketing campaigns.
We’ll discuss levers in the following categories:
- Eligibility
- Impressions/placements
- Click-through rate
- Application rate
- Approval rate
- Funding rate
- CPA/Payouts
Timestamps:
(00:54) Recapping previous episodes (01:50) A big misconception (03:02) Key levers (09:30) CTR (18:37) Application rate (21:35) Approval rate (27:09) Funding rate (29:49) CPAs / payouts (31:43) Conclusion and final thoughts
Where to find Carlos:
References:
Click-through rates by ad rank/placement on Google: https://firstpagesage.com/reports/google-click-through-rates-ctrs-by-ranking-position/
Outline of levers discussed in the show
https://medium.com/@newmarketgrowth/your-affiliate-marketing-levers-9f98092ab37b
Find Us:
Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.
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