The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business

What happens when life collapses under you — when the relationship you trusted turns toxic, and the future you imagined disappears overnight?

In today’s episode, Heli Katajamäki shares her powerful story of navigating a life crisis, rebuilding from the ground up, and creating financial freedom through entrepreneurship.

Heli is the founder of Avec Heli Events, a boutique agency producing high-hospitality executive events across Finl...

What if not knowing isn’t a problem to solve… but a portal?

In this behind-the-scenes episode, I’m taking you inside my real, unpolished process of letting go of control and learning to surrender to uncertainty in my business.

This isn’t a strategy breakdown or a step-by-step framework. It’s a field note from the middle of the unknown — the place I usually only talk about after clarity arrives.

Right now, I’m in a season where the ...

“90% of the time, my body was in full-blown panic.”

That realization changed everything for Suvi Siira, a corporate strategist and change-management professional who was doing all the “right” things and seemed to have it all together — the degrees, the titles, the achievements. But beneath the polished surface, her nervous system was constantly in overdrive.

After 15 years in business development and organizational strategy, she re...

What if the fear you feel isn't a warning to stop but a signpost pointing you toward your next brave move? To the unknown, to the parallel world of fun and easy?

In this episode of The Freedom Pivot Podcast, I sit down with Yvonne Arnold, a trained historian, filmmaker, and intuitive business strategist who has built a thriving practice serving tender souls across the world.

Yvonne's journey from the German countryside to New York ...

What happens when your career path no longer fits, and you feel called to something new? In this episode of The Freedom Pivot, I’m joined by Melanie Herschorn, a journalist-turned-entrepreneur who made a bold career pivot from reporting the news to empowering professionals to write and publish their own books.

Melanie is now a book coach, publisher, and strategist who helps attorneys and experts turn their knowledge into bestsellin...

What happens when the career you’ve worked for just doesn’t feel right and your heart keeps nudging you in a different direction?

In this episode of The Freedom Pivot, I sit down with my astrology teacher, Aino-Sofia Kojonen, who made the bold leap from a corporate marketing career to building her life and business around astrology. Today, she’s a professional astrologer, yoga teacher, and entrepreneur who helps people uncover thei...

"Every moment that you don't spend in your head is a gift to humanity."

This quote from Bonny King-Taylor stopped me in my tracks during our conversation, and it might do the same for you.

Bonny’s story is extraordinary. She survived childhood trauma that “most people don’t survive,” became a professional peace activist, walked 3,742 miles from LA to DC, earned a degree in Soviet dissident literature (more relevant today than ever)...

Ever wondered what it really takes to leave behind a prestigious, stable career and make the leap into something completely different?

In this week’s episode of The Freedom Pivot, I’m joined by Sarika, a former United Nations official who transitioned from working on gender equality and urban policy across Asia and Africa to building a multipassionate business rooted in her Japanese heritage and passions.

Sarika’s journey is anythi...

Ever stared at your Instagram bio, typing and deleting titles until you hit an existential crisis? 

✦ Financial advisor and wellness practitioner? Delete. ✦ Strategic consultant and mindfulness teacher? Delete. ✦ Multipassionate entrepreneur helping… delete, delete, delete.

If you’ve ever stumbled answering the question “what should I call you?”  this episode is for you.

In today’s conversation, I’m breaking down one of the biggest...

Have you ever felt like your title or profession was quietly dimming your light? Like it gave you safety, structure, and credibility… but also kept you from stepping fully into your truth? What if letting go of that label was the very thing that would set you free? 

It’s possible to release an identity that no longer fits without losing yourself in the process. In fact, you might just discover more of yourself than ever before.

In ...

Welcome to The Freedom Pivot. This is your starting point for leaving a "good job" that drains you and finally launching the business you dream of. In this introduction, you'll discover the core mission of the show: blending practical design thinking tools with your own business intuition. Learn how we'll tackle breaking cycles of overthinking and fear, providing you with a clear path for starting your business without the hustle. ...

What if the real innovation happens not in the spotlight but in the shadows?

In this episode of Legal Innovation Simplified, I sit down with Ben Chiriboga, legal tech executive and host of This Legal Life, to explore his bold journey from Big Law to legal tech, and eventually to soul-led storytelling and conscious leadership in law. We talk about ego, golden shadow, values shifts across life stages, and what it really means to inno...

Tired of hustling for every client and ready to scale for freedom and with intention? In this final episode of the Slow Business Design series, I’ll walk you through 5 simple steps to turn your expertise into a joyful, scalable digital legal service offering—without burnout or perfectionism.

Whether you dream of more time freedom, consistent revenue, or just want your legal business to feel lighter and more aligned, this step-by-st...

How many times have you heard a potential client say 'Let me think about it' when you quoted your hourly rate? That pattern might be telling you something important.

In this episode of Legal Innovation Simplified, I’m sharing the 5 clear signs that your legal business is ready to productize services and scale through slow business design. Whether you’re tired of explaining your offers or stuck in inconsistent revenue, this episode ...

Do you dream of building a legal business that gives you time freedom and financial independence, without sacrificing your purpose or sanity?

What if the key isn’t doing more, but doing it differently?

This episode kicks off a 3-part series on the Slow Business Design Framework—a practical and powerful approach I use to help lawyers break free from the hustle, create legal products, and design a business that works for your life, n...

Have you ever felt like your business is growing—but you’re shrinking inside?

In this episode, I share a personal story of how embracing a slow business model grounded in strategic intuition completely transformed the way I grow my legal business.

If you’ve been trying to scale your law firm or any purpose-driven business by pushing harder, planning more, and packing your calendar tighter—this conversation is for you.

Instead of hu...

"Stop chasing the butterflies. Just work on your garden." 

If you've been exhausting yourself chasing clients instead of creating a practice that naturally draws them to you, this episode is for you.

Today, I sit down with Mbula Nzuki, founder and Managing Partner of MN Legal, a boutique law firm in Nairobi, Kenya, to explore how she transitioned from exhaustion to clarity, using legal tech, automation, and purpose-driven strategy ...

When was the last time you truly considered your client experience—beyond solving legal problems? If your answer is “not really,” you’re not alone. Many lawyers focus solely on their expertise, assuming that’s enough to stand out. But here’s the truth: clients choose law firms based on their experience—not just legal skills.

The legal industry is behind the curve in embracing...

Feeling alone in your business? Here’s why you need to find your people.

Building a legal business as a solopreneur can feel lonely. You’re expected to wear all the hats—lawyer, marketer, strategist, bookkeeper—and make every decision in isolation. But what if scaling your business wasn’t about doing it alone but about finding the right people to support you?

What if success wasn’t about proving your self-sufficiency but about surr...