In this episode, we welcome nonprofit digital strategist and author Julia Campbell to help us navigate the challenges and opportunities of social media. Julia shares insights on how nonprofits can conduct a social media audit, strategically decide where to engage, and avoid burnout while staying connected with their communities. We discuss the risks of jumping platforms, the importance of clear and empathetic messaging, and how organizations can use social media as an extension of their mission—without falling into digital fatigue.
Whether you're questioning your social media strategy or looking for fresh approaches to engaging your audience, this episode is packed with actionable advice.
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This Episode Brought to You by: Swaim Strategies: https://swaimstrategies.com Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.
The AV Department: https://theavdept.com/ As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.
Greater Giving: https://go.greatergiving.com
DC Auctions: https://dc-auctions.com/
Speakers
Samantha Swaim
LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/
Instagram: https://www.instagram.com/swaimstrategies/
Kristin Steele
LinkedIn: https://www.linkedin.com/in/kristin-steele777/
Instagram: https://www.instagram.com/swaimstrategies/
Julia Campbell
LinkedIn: https://www.linkedin.com/in/juliacampbell/
| RESOURCES |
Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/
Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/
Connect with The AV Department: https://theavdept.com/ Connect with Swaim Strategies: https://swaimstrategies.com
Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/
JC Social Marketing: https://jcsocialmarketing.com/
Nonprofit Nation Podcast: https://jcsocialmarketing.com/podcast/
Nonprofit Social Media Summit: http://www.nonprofitsocialmediasummit.com
Storytelling in the Digital Age by Julia Campbell: https://www.amazon.com/dp/1938077792/
How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days by Julia Campbell: https://www.amazon.com/dp/0692867120?linkId=9202d562a9babe5e9519900feaa1c87f&language=en_US
Hootsuite 2025 Social Media Trends Report: https://www.hootsuite.com/research/social-trends
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