Can AI and augmented reality really revolutionize the plant industry?
In this bold and insightful episode of The Future Fit Edge, we sit down with Mari Carrasquillo, VP of Marketing at Costa Farms, to explore how she’s infusing cutting-edge tech into one of the most traditional industries—horticulture.
With over 25 years of global marketing experience, Mari shares:
She also opens up in a fun fireside round—from her dream superpower to the best leadership advice she ever received.
Whether you're in tech, retail, or navigating transformation in any industry, this episode is a masterclass in staying relevant, customer-centric, and future fit—no matter your field.
🔔 Don’t forget to like, subscribe, and hit the bell for more episodes packed with future-fit-insights!
Chapters:
00:00 – Welcome & Intro
01:45 – Meet Mari Carrasquillo
03:20 – How AI is Transforming the Plant Industry
06:55 – Augmented Reality & the Future of Plant Shopping
09:35 – The Online vs. In-Store Consumer Mindset
14:00 – Balancing Strategy and Execution as a Marketing Leader
17:30 – The 3H Hiring Framework: Humble, Hustle, Hungry
21:05 – Traits of a Future-Fit Team
23:30 – Why Martech Is Now Mandatory for Executives
27:20 – How Executives Can Prioritize Learning & Stay Relevant
30:25 – Fireside Fun Round
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.