Stay in the loop! Subscribe to our newsletter at The Global Glug so you never miss an episode. En este episodio recibo a Miriam Paola Pacheco de Casa Tarasco para adentrarse en el mundo de la Charanda, una bebida espirituosa única de México. Juntos exploramos su definición, sus raíces históricas y los tradicionales métodos de producción que la distinguen. Miriam comparte la rica herencia de Casa Tarasco y su papel en la preservación de esta joya cultural.
La conversación también aborda temas como los retos en el cultivo de caña de azúcar, la importancia de los ingredientes locales y las innovaciones en el mercado, como la Charanda infusionada con hongos. Además, Miriam ofrece su visión sobre el futuro de esta bebida en el mercado global y la necesidad de adaptarse a las preferencias de los consumidores sin perder su esencia tradicional.
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