Stay in the loop! Subscribe to our newsletter at The Global Glug so you never miss an episode. In this episode of The Global Glug, I sit down with Sebastian Lauinger, the visionary behind Ron Artesano, a premium rum brand that combines Panamanian craftsmanship with German precision. Sebastian shares his fascinating journey from growing up in a family of German brandy distillers to creating his own line of artisanal rums in Panama.
Discover how Sebastian’s passion for rum led him to source the finest sugarcane and age his spirits in unique casks like Ruby Port, Tawny Port, and Amarone wine barrels. Learn about the challenges he faced in maintaining consistency with Amarone barrels and why he ultimately chose Port casks for his core range.
Sebastian also opens up about the complexities of building a rum brand from scratch, his commitment to producing rums with no additives, no colouring, and no added sugar, and his long-term dream of establishing his own distillery in Panama.
Tune in to hear Sebastian’s inspiring journey and learn where you can find Ron Artesano rums near you.
(00:00) Introduction to Ron Artesano and Its Roots (01:21) Sebastian's Journey into Rum Production (05:40) Challenges of Sourcing Ingredients in Germany (07:37) Creating a Unique Rum Experience (10:17) Establishing Direct Relationships with Distilleries (12:03) The First Purchase and Investment in Rum (15:04) Current Offerings and Future Plans for Artesano (19:18) Navigating the Market and Future Growth (22:44) Navigating the Rum Market Challenges (29:24) Understanding Rum Production and Aging (36:21) The Complexity of Rum Flavour Profiles (40:18) Future Aspirations in Rum Production
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