Stay in the loop! Subscribe to our newsletter at The Global Glug so you never miss an episode. There’s a quiet revolution brewing on Colombia’s Pacific coast—one that’s centuries in the making. It’s the story of Viche, a sugarcane spirit deeply rooted in Afro-Colombian tradition, and the movement to protect its legacy from exploitation, erasure, and industrialization.
In this episode, I sit down with John Coffey of La Vichería in Cali to explore the cultural and spiritual significance of Viche, a traditional Afro-Colombian spirit. We talk about: - The untold history of Viche: From its West African origins to its survival through slavery and Colombia’s jungles - Why Viche is more than a drink: Its role as medicine, ritual, and cultural anchor for Afro-Colombian communities - The 2021 Ley del Viche: How activists fought (and won) legal recognition against corporate trademarking - Las Maestras Vicheras: The women preserving this craft and why their knowledge is irreplaceable - La Vichería’s social business model: Fair trade, community reinvestment, and the challenges of bringing Viche to the world
We also explore:
-John’s unlikely journey—from filming documentaries in Caquetá to co-founding a Viche revolution in Cali
-The brutal reality of artisanal production (three-day canoe trips, hand-pressed sugarcane, jungle distilleries)
-Can Viche go global without losing its soul? The fine line between celebration and exploitation
-My own encounter with Viche in the Pacific—sipping curado under marimba music, learning from the Maestras
Links & Resources:
-Visit La Vichería website
-Learn about Petronio Álvarez Festival (August, Cali)
Have you tried Viche? What does cultural preservation in spirits mean to you?
(00:00) Introduction to Viche and Its Cultural Significance (02:50) The Role of La Vicheria in Promoting Viche (05:58) Legalization and Regulation of Viche (08:49) The Production Process of Viche (12:08) Cultural Uses and Medicinal Properties of Viche (14:59) The Importance of Protecting Viche's Heritage (18:04) The Future of Viche in Mixology and Beyond (29:21) The Future of Viche: Growth and Authenticity (32:44) Tradition vs. Modernization: The Role of Youth (35:24) Production Challenges: Balancing Quality and Quantity (36:55) Understanding Viche: Cultural and Historical Significance (39:24) The Unique Terroir of Viche Production (42:15) Artisanal Methods vs. Industrial Production (44:42) Community Engagement and Future Projects
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