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In this episode of The Global Glug, I sit down with Laurent Cosson, the Global Brand Director of Mount Gay, to dive into the brand’s evolution and their ongoing efforts in the rum industry. Laurent shares his wealth of knowledge on Mount Gay’s journey and the innovation that’s driving it forward.
We discuss the Single Estate Series, a bold project aimed at showcasing the unique terroir of Barbados, and how the brand has updated its packaging to attract a wider audience while staying true to its roots. Sustainability is also a big focus for Mount Gay, with the brand taking steps to ensure its production methods respect the environment.
One of the most fascinating topics we explore is the revival of the Coffey still after years of neglect. This historical distillation method was brought back to life through the dedication of Mr.Blues, whose legacy is now honoured in the Master Blender Collection. Laurent also takes us through the development of Navy Strength Rum—a bold, flavourful expression that has been well-received for its unique profile in cocktails.
We also touch on the cultural importance of rum in Barbados, with locals taking immense pride in rum being the birthplace of the spirit. Laurent talks about the challenges and opportunities in the rum market, especially the ongoing shift toward premiumization, and how the rum community is growing more knowledgeable and discerning.
Laurent’s journey in the spirits industry spans over two decades, and his insights into the importance of education and curiosity within the industry are invaluable. We explore how Mount Gay remains dedicated to balancing traditional craftsmanship with a modern approach to elevate the perception of rum.
Chapters
(00:00) Introduction to Mount Gay and Laurent Cosson (04:20) Laurent Cosson's Journey in the Spirits Industry (07:44) The Evolution of Mount Gay's Packaging and Branding (11:15) The Single Estate Series: A New Direction for Mount Gay (15:04) Crafting Quality: The Process Behind the Single Estate Series (20:34) Market Reception and Future Plans for Mount Gay (28:16) Exploring New Offerings: Navy Strength Rum (29:34) Exploring ABV and Flavour Profiles in Rum (32:55) The Role of High Proof Rums in Bartending (36:05) Crafting Complexity: The Art of Aging Rum (38:53) Reviving the Coffee Still: A Historical Journey (47:12) Rum as a Cultural Icon in Barbados (53:52) Exploring Barbados' Culinary Scene (56:31) Life in Barbados: A Personal Journey (01:01:47) Navigating the Spirits Industry: Insights and Advice (01:06:09) The Future of Rum: Trends and Challenges
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