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En este episodio de The Global Glug, tuve el placer de conversar con Nathan Picciotto, Gerente Nacional de On Trade para Colombia en Casa Domecq. Hablamos de la fascinante historia de esta casa icónica, conocida por su Brandy Domecq, y su reciente incursión en el emocionante mundo del ron con innovaciones como el Quimbaya Gold y Artisan Rum.
Durante nuestra charla, Nathan me contó sobre los procesos de destilación y envejecimiento que hacen únicos a sus productos, destacando cómo la identidad colombiana es un componente clave en cada botella. También discutimos las tendencias de consumo, las estrategias de marketing y cómo Casa Domecq está posicionándose tanto a nivel nacional como internacional.
En el episodio, exploramos puntos interesantes como:
- El papel del Brandy Domecq como bebida nacional en Colombia.
- La capacidad de destilación de 10 millones de litros de Casa Domecq.
- Su compromiso con productos libres de aditivos.
- La creciente curiosidad de los consumidores por los productos colombianos.
- Sus planes de expansión con nuevos rones previstos para 2025.
Si eres un amante del buen ron y te interesa conocer cómo Colombia está conquistando el mundo de los destilados, este episodio es para ti.
(00:00) Introduction to Casa Domecq and Nathan Picciotto (03:01) The Legacy of Brandy Domecq (06:14) Innovations in Colombian Brandy Production (09:14) The Rise of Ron Quimbaya (12:06) Distillation Processes and Legal Changes (15:26) Future of Rum in Colombia (18:10) Marketing Strategies and Consumer Engagement (21:13) The Importance of Colombian Identity in Spirits (24:10) Expansion and Global Presence of Casa Domecq
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