February 26, 2024 • 58 mins
Welcome to an enlightening episode of the GMRT Experience, featuring successful entrepreneur, Brandon Holmes. With a wealth of experience in the direct-to-home sales industry, Brandon has had a fruitful journey establishing major companies like Vivint Solar and United Energy. In this episode, he demystifies his unique formula for success, reveals his personal development journey, and shares about his mentoring initiative, The Bprint.
Brandon elaborates on his concept of 'Money Math', an ingenious strategy of providing value to the marketplace rather than only prioritizing financial gains. He shares his transformative journey towards holistic success and introduces us to his SEMS mantra: Spiritual, Emotional, Mental, Physical, Social. This formula not only skyrocketed his finances but also saved his marriage, deepened his relationship with his children and unlocked personal fulfillment.
Brandon sheds light on his high-performance lifestyle, including his non-negotiable morning rituals. However, he believes in granting oneself leniency, emphasizing his approach of being fully committed 80% of the time. The episode also dives into his coaching and mentorship programs, highlighting the significance of lifelong learning for personal and corporate success.
The episode concludes with Brandon's valuable insights gained from door-to-door sales and from his corporate journey. His story stands as a testament to the power of resilience, practice, and hard work in actualizing success, while maintaining a harmonious life balance. For anyone interested in entrepreneurship or personal growth, this episode presents a treasure trove of wisdom.
Join us to hear about Brandon's inspiring journey, as he elucidates the principles of success, balance and the rewarding art of giving, underscoring the compelling blend of personal growth and entrepreneurial excellence.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Music.
(00:16):
Yo, what it's up guys. Welcome to another episode of the GMRT experience. We're back.
We're back in business. I'm excited for this episode.
There's going to be some games, some game here that you guys are going to really,
really like enjoy because this guy knows what he's talking about.
(00:38):
So welcome, bro. I'll let you introduce yourself. Well, my name is Brandon Holmes.
I've been in the professional door-to-door direct-to-home space for 20 years.
I was one of the first guys to help start a company called Vivint Solar and
was there for almost 12 years.
Started my own company called United Energy. I had a transaction a couple of years ago.
(00:59):
And since then, I've been doing some investment in some companies.
I sit on the board of a couple of companies. We got one called Riva Dental.
We do full mouth restorations. We've got JQ Medical.
It's a DME insulin pump providing company, service-based.
And we started a new rep experience company for door-to-door sales reps,
(01:21):
all like encompassing their whole lives. We're calling that rep.
And then I have my mentoring and coaching called The Bprint.
So stay busy, stay popping.
Always on the move, man. Dude, there's some stuff there I didn't know. That's impressive.
Thank you for starting out with that because I like to start out having my guests
(01:42):
introduce themselves because when I put this together,
I want to make sure we bring value to the audience and then people are actually
doing something out there.
You're not you're not about talking about it you're actually
doing it and that actually leads to one of
my first questions because you and I go to the same gym
and one of the things that I've noticed especially the people that I've talked
(02:06):
to that know you you kind of coach like people just around you you're like kind
of mentoring them and I've noticed at the gym like all the younger guys just
kind of go talk to you and then you I'm assuming you're giving them game because Cause they're just,
they're listening and like nodding their head. Like, yeah.
Like, dude, tell me about those conversations.
(02:26):
Wow. That's a great question. Yeah. So, you know, being in an industry specific
like door to door and sales and.
For 20 years. Like I just, I know so much, like I've just been doing it for
so long that it's hard not to want to help when guys have questions or when
(02:46):
they're asking, like, I'm going through this or what do I do here?
In fact, that's what allowed me to start my coaching company.
My mentoring company about 10 years ago was a good friend of mine named Satema Ghali.
He now does his own coaching, speaking from stage, huge following,
amazing, amazing, amazing individual, NFL, Super Bowl champion.
(03:06):
He came to me and asked me if I would teach him how to go do sales and recruit
and build teams and if I could teach him that.
And for the first time, I noticed that what I had learned was transferable and
I could teach him something like, hey, if you do one, two, three,
you can actually make a million dollars.
And so I have a skill set that I could take anyone in the world and I could
(03:30):
say, if you do one, one, two, and three, you can make this much money.
And it's an actual equation.
I call it money math and I train guys on how to do money math.
And I can take anyone, if you'll give me the time and be teachable,
in three years, I can get you to make a million bucks legitimately,
not through some drop shipping or some internet thing or whatever.
(03:51):
But yeah, from hard work, I can get you to make $250,000, $500,000,
and a million bucks if you do what I tell you to do.
And I've done it for the last 10 years with hundreds of guys,
thousands of reps, hundreds of teams, and a couple of companies.
So I've got a pretty good track record. And most guys in the industry know me
(04:11):
because I've been around for so long.
And they hear my name. So when they see me, they come up and I love to give
them anything I got, man. That's just, it's what keeps me going. I really love it too.
Can you talk to me a little bit more about money methods?
So how did you start that out?
Where do people find it? How does it work? Is it application only?
(04:31):
Can you give me more details on that?
Yeah. So Money Math started when I went out for my first summer doing door-to-door.
And the first summer I went out, I was making $30,000 a year at a company called
Smog & Go out of California.
I'm originally from LA. and I was going to get married, go to school.
(04:55):
And when all was said and done, my expenses were going to be $34,000.
And I remember thinking like, how does anybody live? This is impossible.
And my friend, Casey Baugh at the time, he came to me and was like, B, check it.
If we go sell this, we can make as much money as we want.
And for the first time in my life, I had this aha concept about that the marketplace
(05:19):
will reward me with dollars for value that I bring.
And if I push more value in the marketplace, the marketplace will push me more
dollars if it's truly valuable.
And for the first time, after being an hourly and a salary and a construction
worker, and I'd done my own kind of side hustles growing up through college, I had a paper out.
(05:39):
So I knew that if I would fold, get up at four o'clock, fold 125 papers and
throw them by six o'clock that I was going to make a hundred dollars a month.
Like I just kind of knew that's what it was going to pay me,
but I didn't know I could go make more like this idea that it could go up and make more money.
So when I had that first, like, aha, that I could make commission,
(06:00):
like a commission based job, my brain started to like turn like,
okay, so how much are you going to pay us per deal? We're doing dish network in 2004.
It was 99 bucks, 90 bucks an account. So a hundred bucks.
And I'm like, you mean to tell me that if I sell 300 of these things, I can make 30 grand?
He's like, yeah. I'm like, what if I sell 340?
(06:20):
He's like 34 grand. I'm like, so my mind also, I'm like, I can make money. I can live.
So I said, well, how long does it take me to do one?
And then how long does it take me to do a hundred?
And so I just reverse reverse engineered the idea of people say,
I have a goal to go make like a hundred grand in a year.
Well, if you take a hundred grand and you reverse engineer that you're only
(06:46):
working like four months out of the year, that's not a lot of effort.
That's not a lot of value. That's not a lot of work.
But if you say I'm going to go work every available minute that I have,
and I'm going to give it as much value as I have, you could really take home
like five, 6 million off of like labor. if you did it right.
And that's money math. It's reverse engineering time for value,
(07:09):
not I have a number and what can I do to hit that number?
Most salespeople say, I want to go hit this goal, this number,
and then I'm done and they stop and they quit.
But if you say, I'm going to go work my available time now, I'm going to go
work my available time now.
That's called money math. And I teach all my sales guys how to do that. So, wow.
So, so if somebody is listening to this right now, where do they find money math?
(07:32):
So I'm asking for me too. Yeah. So I have courses that I teach.
I've got a group of guys that I train. It's called the general's tent.
And in the general's tent, I have my video courses that I train about being
a good person, mentality, lifestyle, fitness, what I call the SEMS,
spiritual, emotional, mental, mental, physical, social. I teach guys like the mentality.
(07:53):
It's 250 bucks a month. You hop on, you get my courses, money masks in there.
It's a course that I teach you. I whiteboard it. I walk you step-by-step like classroom setting.
And then I also do calls every week on Friday and that gets you in the general's
tent. And we have guys like D-Lo will come teach fitness.
Or I've got guys that come teach like, we had a guy on there that runs a international
(08:14):
coffee company and he's using using solar and steam to press coffee and save in emissions.
I have great multimillionaires come teach this group and I call it the General's Tent.
But the courses are a part of that and you can get that at my website,
bholmes.com or go to my Instagram, bholmes.life.
And in my link tree, you can find it all there.
(08:36):
So good. Yeah. Actually, D-Lo, he's in my man's mastermind and we've talked
a little bit about you and he always promotes your stuff.
So now that you talked I was kind of intrigued what he was because he talked
about it, but I still couldn't figure out what it was.
But thank you for that, man. That was really good. Like, I'm intrigued.
I'll definitely check it out because I'm all about that, dude.
(08:59):
Like, especially this year, I realized that, you know...
I used to think success was just money, like literally.
And I think a lot of younger guys, we think about like success is just about
money. And I realized that it's a formula.
If money is just one part of it, you know, it's how you take care of your mind.
(09:21):
Your body, what you're doing, even outside of work.
I realized that the hard way this year. So this year I gave my life to God.
And I realized that the way I was living my personal life, how much it was affecting
my business performance.
And so far, everybody that I talked to so far this year, the growth that we
(09:44):
have experienced right now this year, like we're doing close to 300 shoes just on the holiday season.
And I've told over 150 shoes no to because physically we can't do more shoes.
But that growth has come because that deeper
work that i have done in myself and then it
just pours down into the business so congratulations bro
(10:05):
it's awesome thank you bro it means a lot so i want
to talk to you a little bit about your journey on solar d2d like kind of how
how you got started and how did you climb that ladder you know because especially
some of these companies that you're talking about they're they're huge yeah
so how did that work can i comment on what what you said before.
(10:25):
Yeah. Yeah. Go ahead. Go ahead. I got, I got a pretty good story.
So, you know, I'd been doing door to door in cells and I was 28 years old and
I remember it was February and I was sitting in my office at Vivint Solar.
And I remember like counting, like going over my taxes for that year and realizing
(10:51):
that I cleared a million dollars. I made $1.2 million.
And I remember thinking to myself like.
I made a million bucks in a year. And I feel like I should have made like 10
million as hard as I had worked.
And I felt so empty inside.
(11:11):
Like I had felt like I had given my soul to the grind and the grind like chewed
me up and spit me out. And all I had was a million bucks.
And I know that's like a crazy concept, but I was so wasted and like drained
spiritually, spiritually, emotionally, mentally, physically, because I just worked.
That it was like this moment where I'm like, oh, I made a million bucks.
(11:34):
Like, well, where's the champagne?
Where's the streamers? Like now I'm a millionaire. Like where's the girls?
And like, where's the celebration?
And then I remember being like, well, I don't want a celebration because I feel
like I lost this year. Right? Well, I thought I should have had this.
So I went back to my roots. I went back to how I started getting into this,
(11:54):
which was all personal development.
My dad was one of the founding godfathers of telemarketing sales coaching on
the backend where Tony Robbins exists.
So I grew up knowing these guys, stayed in Tony's house in Hawaii years ago.
And so I knew the mentality stuff.
And I remember thinking about why I felt so wasted.
(12:16):
And I was like, okay, my physical is right. I'm in shape, but I've kind of lost touch with God.
I stopped like reading good books, listening to my podcasts,
which weren't a big thing back then, but I stopped listening to my books and
I stopped journaling and I stopped taking care of myself emotionally.
Like I was just kind of messy.
And I remember realizing, okay, I'm going to get my general's tent.
(12:39):
The battles are won in the general's tent. This idea of the general's tent,
which is first thing in the morning, you get up and you go do the SEMS,
which stands for spiritual spiritual emotional mental physical social
now people have a faith finance family whatever like there's
a lot of things that are very similar so this isn't my like unique concept
(13:01):
but the sense is kind of my spin on it and i
said if i went and got right in all these areas which i called the doors to
success which is the name of my podcast these are the five doors to success
spiritual emotional mental physical social i'm gonna go commit 30 minutes minimum
a day to each each of these avenues in my life,
(13:22):
I have a feeling that I will go make more money,
if I don't even focus on the financial, because all I had focused on was financial.
So if I stop worrying about financial, I've got that part down, I know the formula.
But if I go become a better person in each of these avenues and really focus
on being the very best, I'm not talking about like, I just, I read the Bible.
(13:44):
I'm talking about like going to Italy, to Rome and studying at the Vatican,
like doing like some big, doing a Buddhist, going to a Buddhist monastery and
doing a Vipassana meditation.
I'm talking like pushing myself in all these avenues, right?
And I did. And that next year, I ended up making 2.8 million.
So I more than doubled. I saved my marriage, which we were on the rocks for
(14:08):
the first time in our 20 years of marriage.
My kids, I had a fulfilling, I was coaching my son's football for the first
time. I had more time than I knew what to do with.
And I remember feeling like I was excited to tackle and grow.
And I stopped worrying about the financial.
I worried about my simps and my financial more than doubled.
(14:28):
And me as a person felt like I love life, like I'm back. And I felt like reinvigorated, rejuvenated.
And that's where this idea of my coaching came up.
That's what I called the B print, the general's tent and my simps.
And that's all what I teach in my courses that I do in my general's tent with my group.
(14:49):
Wow dude that's really
good man like i feel that i feel
that okay now okay now i have another question now that you're talking about
that so for example like in myself like i have my own little ritual like morning
routine that i do there's certain things that i gotta get done every every day
(15:11):
to help me perform better.
But, and I know it, it helps me when I stopped doing certain things, I can pinpoint,
okay, there's something going on, whether it's spiritually in my business,
something, I'm not doing something that is just giving me that, that weird feeling.
How do you like keep up with all of those.
(15:34):
Pillars. Because obviously life is going to get hard and you're married, you have kids.
How do you say, okay, no matter what, this is going to get done?
So I teach all of this in my courses and I'm super happy to share,
but I deep dive into it in these courses. And that's why I put it together.
And like I said, it's only 250 bucks a month to be a part of it.
(15:58):
And if it doesn't change your life, I'll reimburse your money full because this
is the stuff that changed my life, right?
I used to charge like $10,000 a month to do this one-on-one and now it's $250 a month.
And so I wanted everyone to have it, right?
So how do I do that? Well, a couple of things is first,
(16:18):
I have a law called 100%, 80% of the time, which means that when I do my general's
tent and I have these very itemized pillars.
First, I know what each of them are and I have categories in each of them.
So I have for physical, I've got 10 things that I can do.
Go to the gym, yoga, stretching, eating good, going to bed on time.
(16:42):
I know I have 10 items that I can do in each of these things. So first I have options.
Second, I create rituals or habits. So not only only do I know what to do,
but now the ritual shows me where and how to do it. So I know what to do.
So when I wake up in the morning, I have this big sheepskin rug that I paid
(17:06):
a lot of money for that I give my guys that do my 101 mentoring.
I give them this massive sheepskin rug that's like five by three and I put it
right next to my bed. So when I wake up in the morning, I roll off, I hit my knees.
That sheepskin rug reminds me, kneel down, get right with the creator first
first thing in the morning.
So that rug reminds me where to do it. What am I doing? Where am I doing it?
(17:27):
And then I know how to do it, right? Because I practice.
So my whole morning is like rug, my knees, creator, spiritual.
Then I stand up and I sit. I have a recliner that I put next to my bed where
I have my journal and my scriptures where I sit down. I pull my scriptures out.
I get my journal and I connect emotionally with myself. I'll journal.
I'll write down my top 10, my goals, my affirmations. so all of a sudden i have
(17:51):
recliner journal emotional so now i've got my spiritual my emotional and then
i walk into my office i got my books my airpods i have three different sets
of airpods life hack buy multiple pairs of airpods put them in different locations car.
Office kitchen or wherever it is pop them in sync up and i i crank 52 books
(18:13):
a year now i know some Some people are like, I want one book a month or one book a year and study it.
I've done that for years. The last three years I've been doing one book a week.
And for me, I've retained more. My aperture, my brain for learning has opened
the more information I put in.
And there's not a right or wrong
(18:34):
way to do it, but I like more content because it stays fresh with me.
Then if I like deep dive, I like doing that. I'm just on my content smashing phase right now.
So as I deep dive on or listen to the content and mental with all my,
with the different AirPods, then I got my mental and then I hit the gym and
I go and get my physical done.
(18:55):
So all of a sudden I have, my simps are done and I spend 30 minutes on each
of them, but knowing what to do, where to do it, and then how to do it.
And I just do it. Now, the last thing I was, I shared with you was I give a hundred percent,
80% of the time, right the first 10
years of my life when i was out hustling grinding building teams i
(19:15):
was almost militant with myself and
i finally just kind of snapped that a million dollars this was a year i snapped
i realized that i can't keep giving a hundred percent a hundred percent of the
time because that is such an unbalanced lifestyle so i give myself grace where
there are mornings where i have to take my kids to school and i may not feel
well there are some non-negotiables that I do every morning.
(19:39):
I have a trough in my backyard. I ice plunge and I do my 10 burpees with my 50 pushups.
Those are non-negotiables. I do that hard thing every day, no matter what.
So I have non-negotiables, but if I have to skip the gym, that's okay because
I'm going to get it five out of the seven days of the week, I'm doing my sims.
(20:01):
And the other two days I give myself self-grace. And I just know that that's
a hundred percent, but while I'm in it, I'm all in it.
But if I miss it, that's fine. That's part of my plan. I baked in missing it.
And it's not missing it. It's rejuvenating, restoring, resting.
And I've already baked that in. And so most people don't give themselves grace.
(20:25):
If you don't do it 100%, they crack. And this is where I get into a debate with
Alex Ramosi on his threads, actually went back and forth on this idea that he's
like, morning rituals are horrible.
They ruin it. Because if you focus on the ritual and you miss it,
it ruins your life. So just focus on making money.
And he has a point. And the point is is that if you get so stuck on the ritual
(20:46):
and if you miss it it ruins your day Like if I don't do these things my day
is ruined That is allowing the ritual to run you The ritual is there for you.
Not to happen to you.
Wow So allow the ritual to be a tool to magnify and enhance your life Not to
(21:07):
become a slave to it And that's where people only will learn that through time
and experience and wisdom and learning. This is a tool for me.
I'm going to go 80% of the time, 100%. And that is a big win for me.
And I give myself grace and I'm happy and I'm hitting my goals.
And I use it as a tool instead of me being a slave.
(21:29):
Wow dude you know what
i'm glad you're here because the last
two weeks i've been trying to tweak my
my routine and i
mean you set up dude like that that part right there guys like what he just
talked about it's like priceless just like right there like you go do that and
(21:54):
it's gonna make sense because here's the thing i've been trying to figure like
my routine is It's missing something.
So, but I haven't given myself that grace. And you said that,
and as you're speaking, it's like, I get it.
I get it. Because you have to give yourself that grace and not allow even like
your routine, because it does happen to me sometimes.
(22:17):
Like I got some non-negotiables too that is every day, a couple of things that
I know no matter what I'm going to do that. But there's times that for whatever
reason I don't get him done.
It's rare, but he happens.
And I've allowed my, my routine be like, take over me.
(22:38):
Like, like why, you know, like, and I don't give myself that grace.
So what you said was very powerful and I don't think people do that a lot. That's right.
Your routine is happening for you, not to you.
And that's the same with life. Life is here to happen for you, not to you.
And I think I had a buddy share that with me and it didn't make sense for a
(23:00):
long time until I had some really big setbacks and I realized that,
man, why is this happening to me?
Same thing with the routine or missing or when you feel down on yourself and
we really beat ourselves up.
That's why I don't ever chastise or get after people because everyone's their
(23:21):
biggest critic if they're trying.
But just realizing that life is here and it's happening for you,
not to you. your routine is here for you, not to you.
And, and yeah, give yourself that grace. But I think that's,
what's cool. Like I said, a man, 20 years of doing this every single day.
I don't miss, like I've been, I've been here, check my resume,
(23:43):
check me in the streets. Like people know who I am. Cause I just don't miss.
And that's because I've given myself these hacks.
The 80, 100% 80% of the time I've learned this through time and I've stood the
test of time 20 years. That's a long time to be grinding.
But I feel like I got more energy. I feel like I'm 20 years old.
(24:04):
I feel great. I look great. I'm in shape. I'm hustling. I'm grinding. I'm working.
I got new businesses that are popping up that are doing better than I've ever done before.
And that is because it's now in my life. I'm in my...
I'm just deadly right now. I can't miss because I've taken all the L's before.
I know what not to do, what to do.
(24:25):
And so getting around people that have had that experience is so valuable.
That's why I started doing my coaching, my mentoring, because I just couldn't help but share it.
If you saw me and asked me, you're 40, man, how'd you get your abs?
I'm going to share with you what I've done. I didn't have abs for 15 years and it drove me crazy.
(24:46):
But I started hanging out with a guy named Wes Watson and he gave one little hack to me.
And I paid Wes almost like five figures a month to roll with him and learn from him.
And everything was fine, but I picked up one little thing that was the only
thing I actually learned.
And if I wouldn't have been searching or grinding, I would have missed it.
(25:09):
But it was that one little thing and all of a sudden, boom i shred same thing
like we went to mexico over thanksgiving and we
got to stay in this house that was absolutely crazy
like luckily i'm i'm with a
really blessed family my brother-in-laws are all multi
like next level dudes like oil gurus the investments that are on private equity
(25:31):
groups like great guys we did an investment with a group that did a tequila
company casamigos tequila we're We're kind of in that ownership group and we
got to go stay in this house through one of these groups.
Now, my point is, is that we were with a bunch of people there that I shouldn't
have been in that group. Like next level, all of them have private jets.
(25:53):
All of them are just not, I'm not even close to that level and I'm just listening.
And one of them said one thing. So I went and I paid a ton of money to go be
in this room and it was like lighthearted and not a lot of things.
But I caught that one nugget just from hanging out with these guys.
That was an answer to a problem I had in this international business that I'm
(26:17):
starting that I've been working on for like six months.
And it was like a passing comment, like Wes's passing comment.
I snagged it and it changed the business forever.
And if I hadn't have been with that group, or if you hadn't been with me here
and picked up that little grace comment, that's what you're paying for when
when you get with a mentor, that's what you're looking for.
(26:39):
I'm not looking to change my whole regime or I'm not. No, you come hang with
me and I'll share with you some hacks.
And if you've been grinding, you'll pick it up and it'll change your life.
And that's what a mentor is instead of giving you this one, two,
three, which I can do, but you're on another level.
So guys like you, it's the nugget that you're looking for that I can help with.
(27:01):
And that's why I love doing what I do. Bro, that's really good. And what's interesting.
I got one of my coaches right now. He coached with Watson too.
And it's very interesting that you said this because he said something similar too.
He paid Wes Watson, you know, whatever amount of money.
(27:22):
And he's like, dude, within one hour, just talking to him, I picked up what I needed.
Yeah. He gave me like that one missing piece and that was it.
I didn't need anything else from him.
Right. That was all. And then same thing, Alex, one of my best friends,
he's killing it right now.
And he coached with Wes and he's doing his blueprint.
(27:46):
He, he shared some of that blueprint with me and I've been applying it myself.
And it's like, that's the importance of having good mentors around. Right.
Because they're giving you that hack, that hack to get you to that next level.
And if you're ready, guess what? You're going to take that with you. That's right.
That's really good, bro. I appreciate you sharing that with us.
(28:08):
I know we're good, but one of my next questions was the D2D.
How do you climb that ladder, especially with these companies that you were
working with? with like they're big, big companies.
How did that work? Like, can you share a little bit behind the scenes how that corporate world works?
(28:30):
Yeah, so luckily, you know, if it.
That's a tough question because I love door-to-door.
And the reason is that I feel like, because I've done a lot of sales jobs,
I've done a lot of different jobs, and I've worked with a lot of companies now.
So looking back, I feel like I have this affinity towards door-to-door for a couple of reasons.
(28:55):
One, anyone can do it, right?
And I'll tie this together, but anyone can do it.
Two, the score is the score. like everyone can talk a big game.
Everyone can talk shit. But when that ball goes up in the air,
like there's a winner and a loser, you either practiced or you didn't,
(29:15):
you're ready to compete or you weren't.
And like the score is going to be the score at the end of the game.
And it happens to be your bank account.
And in door to door, there's nothing else that's so do this,
get that and show the score.
Then door to door sales. Like you can see immediately the results you put in,
in the dark of night, the practice shows up in the bright lights of the ring.
(29:40):
You can see who's put in the reps, right? That's why we named this company rep.
Like you can see who puts the reps in really quickly.
And so I just learned to put in the reps on the simple stuff,
the basic stuff, the general's tent, my stamps.
And I worked, I hit the doors. I became a student to the game.
So, I mean, I'm pretty partial with myself, but I don't, I could go,
(30:02):
I will go toe to toe with any salesperson in any industry at any time and I'll smoke them.
And the reason is, is that much like a doctor has to go to school for four years.
Have you ever thought why, why is a doctor's school four to eight years?
Do you know why, like a surgeon, why does a brain surgeon have to go to school for eight years? Right.
(30:23):
I mean, I don't know. I mean, I guess because it's very important what they're
doing and they need to know their stuff.
That's right. How do they learn to become a brain surgeon?
How did you learn to become a shoe surgeon? Well, that's good.
I was hungry. I wanted to learn and I did whatever it took to learn.
How many pairs of shoes? Did you have to watch YouTube or you have to cut into shoes?
(30:46):
A little bit of both. YouTube and trial and error.
Trial and error. How many shoes did you have to cut up before you made that
one shoe that you're like, okay, I can sell this.
It was a lot, probably like, yeah, a lot. Right. So a brain surgeon to get brain surgery, right.
They've got to cut open a lot of brains to practice, right?
(31:07):
That's an eight year process of cutting into cadavers, actually doing the surgery.
Cause do you want going to be the first client of that brain surgeon if he's one year out of college?
Probably not. I want the guy that's 20 years cutting into brains to be my brain surgeon, right? Yeah.
So with door-to-door, unlike brain surgeons that get eight years,
(31:32):
because they only get so many people to cut open, right?
Eight years, there's only like, I think it's like 10 surgeries or something
crazy that they actually, they don't get a lot of reps.
With door-to-door, I can go go out and walk outside here and I can go count
a thousand doors that I could just see that are my cadavers.
I can go cut into a thousand brains this week right now in my neighborhood and
(31:57):
become a professional doctor or a surgeon of cells.
I get to go knock the door, have the customer interact with me and see how to correct myself.
It's like me giving you a thousand shoes and saying, saying practice.
That's what door to door. And every door I get that is a yes or a no,
like I'm either making money or I'm learning how to make money.
(32:20):
And everyone that's a yes, I'm making anywhere from five to $10,000 on my solar cells.
And I got a thousand just in my backyard. Like no other profession allows me
to get that many reps face-to-face, watch the customer respond. Let me say it this way.
(32:40):
Watch the customer. No, next door. Let me say it this way. No,
next door. Let me say it this way.
Yes, that's it. Boom. Like nothing can give you a sparring situation in sales,
in profession, like door-to-door can, immediate responses.
So you can get really good. I mean, 20 years, I've knocked in 32 states.
(33:02):
I've had over, over, I counted, it was crazy.
It was something like 250,000 doors, like conversations I've had.
Like there's no one else. There's no car salesman. There's no real estate agent
who's had more face to face interactions than I have. You just can't beat me.
And I'm still putting in my reps. Like.
(33:23):
The car salesman has to sit at that car shop and he'll get maybe one,
three people a day. I get one, three people in 10 minutes.
You can't catch up to me with my experience at this point in the game.
I'm 20 years ahead of you. It doesn't care what you sell, but you can't catch me on my reps.
I'm just that much better than you only because I've been doing it and I put
(33:43):
in the work in the dark of night.
So when I get in the ring, I'm closing my people.
And that's why I love up door to door. So my point in all that to answer your
question is I just did the reps at night and I knocked my way into the corner office,
become the CEO, became the VP of talent acquisition, became the VP or the director of sales.
And as I worked my way up and becoming the CEO of a company that was doing over
(34:07):
200 million in sales revenue volume in a year.
And that's the beauty of door or door, you can literally become,
I was like, I'm a college dropout.
And now I'm a CEO of a hundred million dollar company.
And all I did was work hard. The heavy stick, the big bat, I get a swing is hard work.
(34:28):
And anyone can pick up that bat. You just got to go put in the reps when no one's looking.
Oh, dude, that's, man, you're just dropping bombs here.
I love it, man. I love it because I know that.
I get a lot of like DMs and like people talking about the podcast,
like random people. And a lot of them are younger guys.
(34:49):
You know, they're younger guys. They're interested in what I'm doing and they
see what the company is doing. And I lead them to the podcast.
I'm like, hey, bro, the blueprint, it's over here on the podcast.
I'm bringing some of my friends, some of my clients, people that I'm learning this game.
Because this game that you're giving me right now, yeah, it goes to my audience.
(35:10):
But guess what? But I'm re-listening to this stuff and I apply it in my world.
That's how I slowly being able to scale the business, go from just me,
then Ozzy, then I got Sierra, I got my editor, I got other people now because
I get to learn from people like you because it's powerful.
Like knowledge and if you apply it, dude, it can take you to big places.
(35:34):
And thank you for sharing that.
This is one that I've been very, very interested to talk to you about.
How do you got into the tedx tedx talking
i know that you were doing that you were wrapping some heat on stage dude tell
me about that man that looked pretty cool it looked pretty pretty fun and you
know you talk some some very deep stuff in there and i was like do that i i
(35:57):
i fuck with that you know in a good way you know yeah yeah tedx was special
man i've got a couple buddies He's,
his name's Louis Pena, Louie Gucci.
Louie, he's one of my business partners. He worked for me doing door to door
back in the day. And he came to me and said he had a vision.
He wanted to go open a gym.
And so- Transform, right? Transform, huh? Yeah.
(36:18):
So I was the, one of the first money backers of Transform seven years ago.
I gave Louie his first little advance to go do that.
And so a couple of years back, he reached back out and said,
hey, can you help on some of these, these financial stuff?
And I said, sure. And so he's like my brother, man, my little bro.
I would, I would stand in front of a train for that guy.
(36:39):
But yeah, that was, he got to go speak on TEDx and a mutual friend named Tony
Acosta who runs the TEDx here.
He put me in touch with him and they had seen some of my stuff.
I've spoken on a lot of stages.
I've done, I mean, 20 years of doing this. Like one of the things I do is get
on stage and I speak to guys, sales guys, business people.
(37:02):
And so they had heard and seen me and they they asked me to apply and I did.
And some people, you know, they, they put in thousands of times and they don't get selected.
You have to like submit an actual speaking event that you've done before and
they bet you and they interview you.
And I made it, not only did I make it, but I got to be the closing speaker on
(37:22):
the TEDx here, which is like a huge honor to be the closer of that event.
And so, yeah, man, shout out to Tony, shout out to Lou,
my homies appreciate all that they did and
it helped me get there and it was an experience it was awesome
that's really good yeah i i know lou
a little bit just because i used to train over
(37:42):
there at transform a while ago got to meet him
there cool guy he has cool sneakers too
so he he has the whole the whole vibe i was
i was i'm gonna claim this one i was the first one to ever
get that guy a pair of jordan oh really yeah i helped
we helped i used to tease him he wasn't wearing jordan that
i was like dude let me buy you for let me buy you a pair of jordans so i bought
(38:04):
him his first pair of jays i think they were the were they the crimson tint
ones i think so i can't remember but i went and bought him a pair of ones i
took him to doused which my homie jay over there owns doused we've been friends for a long time
and for his birthday his birthday's today actually really happy birthday lou shout out brother.
(38:24):
Today's his birthday and i bought him a pair of sneakers a couple years back
and And now he's caught the bug and he's addicted.
It's an addicting...
Fun thing that you you got going on dude i i i i
try to not get too too caught up
in it i'm in the game but sometimes it's hard i just got this simpsons foam
(38:48):
pit foam pots i can't remember what they're called dude but now i'm like seeking
comfort i literally like dude these are so comfortable like they're we're looking
but i'm like dude i just need comfort right now they're So,
dude, one of my last questions here,
I got two more, but this one is, you know, I like to ask this to a lot of my
(39:11):
guests that come in, you know, successful guys, you're sharp,
you have your businesses, investing, like all that stuff that you got going on.
And I know there's not such a thing as balance, but how does Brandon,
how do you manage the business and family and then try to keep all that together?
(39:33):
You know, because I can only speak from my personal experience. I'm a single guy.
I'm all in business, you know, right now. But I understand as,
you know, I bring that woman that I'm seeking and I start building a family.
I got to have like, you know, some sort of balance or like, you know,
I can't be just business, business all the time. How does Brandon do all of that?
(39:56):
So this is the first like lesson I teach on my courses, but it's called you on your, on your.
Road to success, you are going to be crazy unbalanced.
Like you can't be balanced. Like If you are seeking success and the business
(40:18):
people always talk about up and to the right on any graph, you want to go up and to the right.
That's where your quarterly numbers need to go, your stock price needs to go,
everything needs to go up and to the right.
And so if success is up and to the right and you are chasing that,
you have no choice but to be crazy unbalanced.
It will be an unbalanced life.
(40:40):
So accept that or don't be successful. Like that's just, you want success?
You're going to be unbalanced.
So what I teach is in this unbalanced lifestyle, lifestyle.
There's two secrets the first one is is that you
can live in this world of chaos but you
have to be balancing intrapersonally every
(41:02):
day so every day that i get up
and i do my sense spiritual emotional mental physical
social i hit those things in my morning i am
centering myself i am balancing intrapersonally myself
i am aligning myself who i'm supposed
to be who i want to be with the creator
and the universe and who i'm going to continue to be it's called
(41:24):
conscience congruency wes's that's wes's
term i call it becoming the best version of yourself and you
need to be centering that self that person every day while the world is crazy
and spinning and everything's going out of control like you need to find center
on the beginning the the cover of my podcast i have my hands like this what
(41:46):
this stands for is yes it's It's praying to the creator,
but it's also bringing in that intrapersonal balance inside your life while
the whole world is acting crazy and falling apart.
I am balanced and centered and happy and the best version of myself every day.
So that's the first one. The second one is if you're going to get married and
(42:06):
have a family, you better find a ride or die down ass bitch to roll with you.
And my wife is the most amazing queen of all time.
Like we have decided that we are going to divide and conquer And she's going
to be the ceo of our household and i'll be the ceo of our businesses And i'm
going to fund her business.
(42:27):
I am the angel investor and I will any dollars She needs anything.
She's got to get done. I will fund it, but she runs it and I support her And
when I get home i'm her employee in the house As long as I treat her as she's
the ceo and i'm here as an employee and i'm on the board board,
I'm the funder, but when I get there, I'm the worker too, and that's my place.
(42:49):
Our house, our family has ran super smooth because she is an amazing.
If she ever decided to go run a business, she'd be one of the largest CEOs of
a multi-million dollar corporation in a heartbeat. She is an amazing person.
And if I didn't have a partner like that, I don't think I'd have the success I have for sure.
Wow. So she plays a big factor in your success.
(43:14):
Process yeah if if i wasn't married
to her i would be single because i
just don't know if there's another woman out there that could allow me to go be
who i am who i need to be i'm sure someone's out there someone's out there for
you but she is my she's my soulmate she's my person yeah she's my other half
she gets me and we get each other i mean we're up at 2 a.m laughing and and
(43:40):
in love and best friends and confidants and ride or dies.
And we, I mean, we're all the way from being like, you know, our,
our best friends, our business partners, my, my mistress, the mother of my children,
my soulmate, she's my everything.
(44:00):
And because she's that side, that person to me, she lets me go be me and do me.
I was out, I was, we're building a new business right now. And I was out at
the office till 2.30 a.m.
Massive amounts of trust that she has to have in me knowing that I'm not at
the club. I'm not playing video games. I'm not fucking around.
I'm not doing drugs. I'm not drinking. I don't do any of that.
(44:22):
She trusts me and knows me because of the results that I fund her business with.
So she knows the money's coming in.
But when I get home at two 30 in the morning, she's not mad.
I get in bed and she just, we just snuggle and we just make it happen.
Like, I don't know very very many wives that would do that with four kids.
And so she is a very amazing person to allow me to go do this.
(44:46):
I don't know very many wives, a lot of guys that I know that could be great,
their spouses hold them back and they'll never see the level of success because of their spouse.
That's something that I've learned a lot this year.
I, you know, with the sneaker game, I've been very blessed to get to see a lot
(45:07):
of behind the scenes because I'm working with a lot of these CEOs,
entrepreneurs, high level people.
And I get to see that behind the scenes that not a lot of people get to see.
And I've noticed there's a difference between the ones that have that supportive
spouse and the ones that don't.
You can actually see that it's like a wall.
(45:28):
There's like a tension going on. So what you said was very powerful there.
And we work on it. Like we had, we had counseling this morning.
Like really? Oh, a hundred percent. If you're married and you're not going to
counseling, you are a fool.
Like you want to be around mentors that love you up in business.
Well, if your marriage is that important, why the hell would you not go level up in your marriage?
(45:51):
Like a great marriage is like a business and it's constructed brick by brick,
day by day, action by action.
And if you don't have a professional that's like guiding you and and helping
you and rebounding and get like, you need a mentor in marriage.
Like, so go get the most expensive, amazing counselor and, and.
Have that person help you. Like, yeah, that's people think they can do it on
(46:14):
their own. That's the people that fail.
So get a mentor in marriage, go to counseling.
I don't know what it is about this culture, but it's, it's crazy that people
don't do it more often in Utah and they feel they can handle it.
But that that's, that's the spouse side of it.
Invest in it like your business, treat it like a business, get,
get, get great people, get a board, have people that that you trust that can help.
(46:37):
And then also, again, this concept though, about being intra balanced amongst
the crazy unbalanced world is life.
And if you can't handle that, then go get a nine to five and be happy with a paycheck.
Because if you can't do that, then you're not made to be an entrepreneur.
And most people can't hack it. They just can't. It's, it's hard.
(46:59):
It's hard. Like you lay out a lot of money, you lay out millions,
you go with all in on these things
And when they fail, you got a lot of people that are banking on you.
And if you can't stand up and be a man and go get it back or go re-earn it and
recreate it and go fly the flag and win, go get a nine to five because this thing isn't for you.
(47:22):
If you're not ready to stay under your desk, sleeping under your desk and throwing
up in your garbage can because you don't know how you're going to make payroll
the next day, this is not for you.
Like it is majority of the time it
is stressful unbalanced crazy unreal and
every time you level up the universe will
(47:44):
test you to make sure you're ready to level
up and it will level you before you
will level up so be prepared for the leveling experience yeah and then level
up and if you don't like that process go go get an n5 go put burgers at mcdonald's
bro that's where i'm at right now like you know we're literally leveling up
(48:07):
and there's new challenges coming and i'm like okay.
I'm ready. You know, like, you know, we're, I'm literally working seven days
a week right now. The team is working six days a week. I'm working seven.
And just so we can keep up, keep the machine running. And then as all these
challenges are coming, as we're growing, okay, I'm aware of them.
(48:28):
I'm attacking them, but I don't let them hold me or paralyze me because I know
that's just part of the growth.
And it used, it took me years to figure this out. I will let it get to me,
but thank you for that. That was actually for me. Thank you for that.
And then last question that I have for you. Let me share this.
Hold on. I need to say this to you. Yeah, please.
(48:48):
So I just went through a recent event where when you're talking about leveling
up and that's amazing and it's beautiful to see.
But I'm talking about the moment when the machine breaks, when the whole machine
breaks, your crew walks out on you.
You're the the the inventory goes up in flight and it catches fire like the
(49:11):
shipment drops off and they kick you out of this your your office you lose the
office like when you lose everything.
You have that moment. I've had that moment three times in my life where I ran
a mortgage company and in 2007, we lost everything.
My house got foreclosed on. I lost my business.
(49:34):
I lived in my buddy's basement with my two kids and one was an infant.
I snuck back in the house, stole my refrigerator and every light bulb,
sold it on KSL just to go pay
groceries and buy formula for my my kid wow like that's
a leveling experience but as soon as i was leveled and
we had a million dollar home like i was making crazy money 17 grand a month
(49:55):
like i was like in that phase but when i got leveled and it wasn't on me and
i blamed the economy but it didn't matter i was left in that moment how do you
level up and if you've built yourself to be the individual,
that the person that does the steps every day yeah that builds the balance inside
of the crazy the unbalanced lifestyle that lives the 100%, 80% of the time.
(50:18):
You build that person, it doesn't matter how many times you get leveled.
Because I just caught, I tore my bicep tendon. I had to go get radiation.
I'd have three surgeries in a week. And then one of my partners ended up leaving
a business and it took away the transaction and it blew up in my face.
(50:39):
And I was holding, not only did we not make money? I was now holding a million
dollars in debt while I was going through radiation.
Like talk about leveling. And because I'm that motherfucker,
I can now level up because I know how to rebuild it. I can get it back again.
Not only did I go get it back, but I got it back times eight just because I can.
(51:03):
And I did. And I proved to myself I could, right?
So that's the the moment you're in the build phase and that's the leveling up and that's so exciting.
But when it gets, when you want to quit, quit, quit, that's when you'd see what
you're made of. And that's the moment where you're like,
wow, I decide to do this now or I'd never do it.
(51:24):
And that's the moment that's going to define you in your life more than once
if you're an entrepreneur.
Wow, dude, that's a lot of wisdom right there, man. I mean, that's why you've
been in the game for 20 plus years. A lot of pain.
Well, but it sounds like that pain, you've used it to shape you and make you,
(51:48):
this version that you are right now.
Pain is the pressure that
you have to have to create magic pressure
has to happen to create combustion to have
an explosion like the magic will
happen if there's pressure and there's
no pressure unless there's pain you'll either be
(52:09):
forced to move or you'll roll over and die yeah and
in that moment of pressure you guys you guys stand
up on your two feet and show the world what you're made of that's the
magic so good so last thing
my last question thing i i asked this everybody at
the end of the podcast it could be anything but what's
something right now in your life that you're grateful for
(52:30):
and it could be a bunch of things but that you can think
of dude i'm grateful for whatever that is
man right now i am
so grateful for this this
pain i'm so grateful for these setbacks and trials that i've had because i was
in a moment in my life where i was coasting like life was good i was semi-retired
(52:53):
like i didn't need to do much i had got investments i've been smart with my
money like things were fine and this last one really shook me to my core.
And it made me re-look at myself and say i could
just roll over and disappear and no one would know
oh and no one would care and i'm my kids are fine like i'm okay
but that's not who i am i wanted
(53:14):
to i want to go take back an industry that i helped build
i want to go create another business that just shakes
up the entire universe like i'm i am now on this mission and if it wasn't for
that pain that pressure i would have just said like i'm good life's fine but
i'm not wired that way i'm wired to dominate and if it wasn't for this pain
this pressure these moments of of hurt and yeah,
(53:40):
going through it is is miserable but now that i'm through it i'm looking back
and i'm seeing what it did for me i couldn't be more grateful for those moments
so good so i have a last question so the.
From what I'm hearing in your story, you know, those pain, that challenge,
(54:02):
those things are always going to come up.
But you overcame all of that and you achieved this level of success.
And you just said you were semi-retire. You were good. You're chilling.
But you're not wired that way. You were hungry for more.
So that feeling of, dude, I'm
(54:22):
hungry. I need more. It doesn't go away no matter what, no matter that.
That number that you see on the phone?
No, there's, it's a black hole. If it's like Kobe Bryant being happy with one
championship, it's just, and it truly doesn't come.
I didn't, I didn't, I was wired this way, but I did not understand this about
(54:46):
myself until later in life.
When I was so in love with the process of who I've become out of living this way.
And it's not something that you're like, oh, I'm an entrepreneur and this is what I do.
No, it's, it's, it's going through it day after day.
It's knocking the doors day after day after day for one summer,
(55:10):
two summers, maybe three, no fucking 20, like every year, every day I do it.
And then it's realizing that i get high from dominating i get like excited from
crushing the easy the easy daily wins it's it's the mundane my life is actually
(55:33):
pretty boring i just don't miss and after time.
I dominate because I'm just doing it longer than anyone else.
No one's been doing solar longer than me door to door. Nobody.
The people that were doing it before me are doing something else. They stopped.
So I'm so far ahead of anyone else in this game. You can't catch me.
(55:54):
The only way you catch me is if I stop.
I'm the leading scorer of all time and I'm still playing.
Like that excites me. Like that makes me like, that's why I can't stop talking
in the gym to the kids that come ask me. That's why we're starting these new
door-to-door companies and we're shaking things up.
That's why. And I didn't know that about me until I started hitting that final
(56:16):
stride where I'm like, maybe I should slow down and be retired.
No. This is just round. I'm going to be doing this into my 80s. Let's go.
80. I feel like I'm 20 again. And I got a long time to go hustle.
I'm not going to stop buggering for a long time. So good. Dude.
Well, brother, just to finalize, can you tell us once again,
(56:39):
your social where people can find your information, your website and your coaching and all that?
Love it. Thank you. So podcasts on all platforms, Apple, Spotify,
Doors to Success is my podcast.
All my socials are bhomes.life, B-H-O-M-E-S-D-O-T-L-I-F-E.
(57:01):
And if you go on my social social, Instagram, I will message.
I have people that work for me, but if you message me, I am the one that's responding always.
And that's something that people love about me is that it's always me.
And so behomes.life on TikTok, behomes.life on Facebook, Instagram,
anything I've got and endorse the success.
And then you can, my website is behomes.com.
(57:24):
Okay. And then on your social, they can find the coaching, correct?
Yeah. Social. It's all there. Yep. Go on there and DM me.
Yep. Just DM me. And I got all the little funnels and stuff.
You can find it there. Cool. Cool.
All right, guys. Hey, thank you so much for listening to this episode.
Go re-listen to it, guys. I encourage you.
(57:44):
There was a lot of value packed in this hour for you guys.
So I would encourage you to go back and listen and apply because that's the
important part of the whole thing.
We can give you the the information, the blueprint, but if you don't do anything
with it, it's not going to work.
So anyways, guys, we'll see you guys next time.
I got a quote for you. Oh, go ahead. Go ahead. Add that.
(58:05):
Knowledge is good. Systems are great. But execution, execution is fucking worshipped.
Let's go. Can't say anything else.
Music.
(00:16):
Yo, what it's up guys. Welcome to another episode of the GMRT experience. We're back.
We're back in business. I'm excited for this episode.
There's going to be some games, some game here that you guys are going to really,
really like enjoy because this guy knows what he's talking about.
(00:38):
So welcome, bro. I'll let you introduce yourself. Well, my name is Brandon Holmes.
I've been in the professional door-to-door direct-to-home space for 20 years.
I was one of the first guys to help start a company called Vivint Solar and
was there for almost 12 years.
Started my own company called United Energy. I had a transaction a couple of years ago.
(00:59):
And since then, I've been doing some investment in some companies.
I sit on the board of a couple of companies. We got one called Riva Dental.
We do full mouth restorations. We've got JQ Medical.
It's a DME insulin pump providing company, service-based.
And we started a new rep experience company for door-to-door sales reps,
(01:21):
all like encompassing their whole lives. We're calling that rep.
And then I have my mentoring and coaching called The Bprint.
So stay busy, stay popping.
Always on the move, man. Dude, there's some stuff there I didn't know. That's impressive.
Thank you for starting out with that because I like to start out having my guests
(01:42):
introduce themselves because when I put this together,
I want to make sure we bring value to the audience and then people are actually
doing something out there.
You're not you're not about talking about it you're actually
doing it and that actually leads to one of
my first questions because you and I go to the same gym
and one of the things that I've noticed especially the people that I've talked
(02:06):
to that know you you kind of coach like people just around you you're like kind
of mentoring them and I've noticed at the gym like all the younger guys just
kind of go talk to you and then you I'm assuming you're giving them game because Cause they're just,
they're listening and like nodding their head. Like, yeah.
Like, dude, tell me about those conversations.
(02:26):
Wow. That's a great question. Yeah. So, you know, being in an industry specific
like door to door and sales and.
For 20 years. Like I just, I know so much, like I've just been doing it for
so long that it's hard not to want to help when guys have questions or when
(02:46):
they're asking, like, I'm going through this or what do I do here?
In fact, that's what allowed me to start my coaching company.
My mentoring company about 10 years ago was a good friend of mine named Satema Ghali.
He now does his own coaching, speaking from stage, huge following,
amazing, amazing, amazing individual, NFL, Super Bowl champion.
(03:06):
He came to me and asked me if I would teach him how to go do sales and recruit
and build teams and if I could teach him that.
And for the first time, I noticed that what I had learned was transferable and
I could teach him something like, hey, if you do one, two, three,
you can actually make a million dollars.
And so I have a skill set that I could take anyone in the world and I could
(03:30):
say, if you do one, one, two, and three, you can make this much money.
And it's an actual equation.
I call it money math and I train guys on how to do money math.
And I can take anyone, if you'll give me the time and be teachable,
in three years, I can get you to make a million bucks legitimately,
not through some drop shipping or some internet thing or whatever.
(03:51):
But yeah, from hard work, I can get you to make $250,000, $500,000,
and a million bucks if you do what I tell you to do.
And I've done it for the last 10 years with hundreds of guys,
thousands of reps, hundreds of teams, and a couple of companies.
So I've got a pretty good track record. And most guys in the industry know me
(04:11):
because I've been around for so long.
And they hear my name. So when they see me, they come up and I love to give
them anything I got, man. That's just, it's what keeps me going. I really love it too.
Can you talk to me a little bit more about money methods?
So how did you start that out?
Where do people find it? How does it work? Is it application only?
(04:31):
Can you give me more details on that?
Yeah. So Money Math started when I went out for my first summer doing door-to-door.
And the first summer I went out, I was making $30,000 a year at a company called
Smog & Go out of California.
I'm originally from LA. and I was going to get married, go to school.
(04:55):
And when all was said and done, my expenses were going to be $34,000.
And I remember thinking like, how does anybody live? This is impossible.
And my friend, Casey Baugh at the time, he came to me and was like, B, check it.
If we go sell this, we can make as much money as we want.
And for the first time in my life, I had this aha concept about that the marketplace
(05:19):
will reward me with dollars for value that I bring.
And if I push more value in the marketplace, the marketplace will push me more
dollars if it's truly valuable.
And for the first time, after being an hourly and a salary and a construction
worker, and I'd done my own kind of side hustles growing up through college, I had a paper out.
(05:39):
So I knew that if I would fold, get up at four o'clock, fold 125 papers and
throw them by six o'clock that I was going to make a hundred dollars a month.
Like I just kind of knew that's what it was going to pay me,
but I didn't know I could go make more like this idea that it could go up and make more money.
So when I had that first, like, aha, that I could make commission,
(06:00):
like a commission based job, my brain started to like turn like,
okay, so how much are you going to pay us per deal? We're doing dish network in 2004.
It was 99 bucks, 90 bucks an account. So a hundred bucks.
And I'm like, you mean to tell me that if I sell 300 of these things, I can make 30 grand?
He's like, yeah. I'm like, what if I sell 340?
(06:20):
He's like 34 grand. I'm like, so my mind also, I'm like, I can make money. I can live.
So I said, well, how long does it take me to do one?
And then how long does it take me to do a hundred?
And so I just reverse reverse engineered the idea of people say,
I have a goal to go make like a hundred grand in a year.
Well, if you take a hundred grand and you reverse engineer that you're only
(06:46):
working like four months out of the year, that's not a lot of effort.
That's not a lot of value. That's not a lot of work.
But if you say I'm going to go work every available minute that I have,
and I'm going to give it as much value as I have, you could really take home
like five, 6 million off of like labor. if you did it right.
And that's money math. It's reverse engineering time for value,
(07:09):
not I have a number and what can I do to hit that number?
Most salespeople say, I want to go hit this goal, this number,
and then I'm done and they stop and they quit.
But if you say, I'm going to go work my available time now, I'm going to go
work my available time now.
That's called money math. And I teach all my sales guys how to do that. So, wow.
So, so if somebody is listening to this right now, where do they find money math?
(07:32):
So I'm asking for me too. Yeah. So I have courses that I teach.
I've got a group of guys that I train. It's called the general's tent.
And in the general's tent, I have my video courses that I train about being
a good person, mentality, lifestyle, fitness, what I call the SEMS,
spiritual, emotional, mental, mental, physical, social. I teach guys like the mentality.
(07:53):
It's 250 bucks a month. You hop on, you get my courses, money masks in there.
It's a course that I teach you. I whiteboard it. I walk you step-by-step like classroom setting.
And then I also do calls every week on Friday and that gets you in the general's
tent. And we have guys like D-Lo will come teach fitness.
Or I've got guys that come teach like, we had a guy on there that runs a international
(08:14):
coffee company and he's using using solar and steam to press coffee and save in emissions.
I have great multimillionaires come teach this group and I call it the General's Tent.
But the courses are a part of that and you can get that at my website,
bholmes.com or go to my Instagram, bholmes.life.
And in my link tree, you can find it all there.
(08:36):
So good. Yeah. Actually, D-Lo, he's in my man's mastermind and we've talked
a little bit about you and he always promotes your stuff.
So now that you talked I was kind of intrigued what he was because he talked
about it, but I still couldn't figure out what it was.
But thank you for that, man. That was really good. Like, I'm intrigued.
I'll definitely check it out because I'm all about that, dude.
(08:59):
Like, especially this year, I realized that, you know...
I used to think success was just money, like literally.
And I think a lot of younger guys, we think about like success is just about
money. And I realized that it's a formula.
If money is just one part of it, you know, it's how you take care of your mind.
(09:21):
Your body, what you're doing, even outside of work.
I realized that the hard way this year. So this year I gave my life to God.
And I realized that the way I was living my personal life, how much it was affecting
my business performance.
And so far, everybody that I talked to so far this year, the growth that we
(09:44):
have experienced right now this year, like we're doing close to 300 shoes just on the holiday season.
And I've told over 150 shoes no to because physically we can't do more shoes.
But that growth has come because that deeper
work that i have done in myself and then it
just pours down into the business so congratulations bro
(10:05):
it's awesome thank you bro it means a lot so i want
to talk to you a little bit about your journey on solar d2d like kind of how
how you got started and how did you climb that ladder you know because especially
some of these companies that you're talking about they're they're huge yeah
so how did that work can i comment on what what you said before.
(10:25):
Yeah. Yeah. Go ahead. Go ahead. I got, I got a pretty good story.
So, you know, I'd been doing door to door in cells and I was 28 years old and
I remember it was February and I was sitting in my office at Vivint Solar.
And I remember like counting, like going over my taxes for that year and realizing
(10:51):
that I cleared a million dollars. I made $1.2 million.
And I remember thinking to myself like.
I made a million bucks in a year. And I feel like I should have made like 10
million as hard as I had worked.
And I felt so empty inside.
(11:11):
Like I had felt like I had given my soul to the grind and the grind like chewed
me up and spit me out. And all I had was a million bucks.
And I know that's like a crazy concept, but I was so wasted and like drained
spiritually, spiritually, emotionally, mentally, physically, because I just worked.
That it was like this moment where I'm like, oh, I made a million bucks.
(11:34):
Like, well, where's the champagne?
Where's the streamers? Like now I'm a millionaire. Like where's the girls?
And like, where's the celebration?
And then I remember being like, well, I don't want a celebration because I feel
like I lost this year. Right? Well, I thought I should have had this.
So I went back to my roots. I went back to how I started getting into this,
(11:54):
which was all personal development.
My dad was one of the founding godfathers of telemarketing sales coaching on
the backend where Tony Robbins exists.
So I grew up knowing these guys, stayed in Tony's house in Hawaii years ago.
And so I knew the mentality stuff.
And I remember thinking about why I felt so wasted.
(12:16):
And I was like, okay, my physical is right. I'm in shape, but I've kind of lost touch with God.
I stopped like reading good books, listening to my podcasts,
which weren't a big thing back then, but I stopped listening to my books and
I stopped journaling and I stopped taking care of myself emotionally.
Like I was just kind of messy.
And I remember realizing, okay, I'm going to get my general's tent.
(12:39):
The battles are won in the general's tent. This idea of the general's tent,
which is first thing in the morning, you get up and you go do the SEMS,
which stands for spiritual spiritual emotional mental physical social
now people have a faith finance family whatever like there's
a lot of things that are very similar so this isn't my like unique concept
(13:01):
but the sense is kind of my spin on it and i
said if i went and got right in all these areas which i called the doors to
success which is the name of my podcast these are the five doors to success
spiritual emotional mental physical social i'm gonna go commit 30 minutes minimum
a day to each each of these avenues in my life,
(13:22):
I have a feeling that I will go make more money,
if I don't even focus on the financial, because all I had focused on was financial.
So if I stop worrying about financial, I've got that part down, I know the formula.
But if I go become a better person in each of these avenues and really focus
on being the very best, I'm not talking about like, I just, I read the Bible.
(13:44):
I'm talking about like going to Italy, to Rome and studying at the Vatican,
like doing like some big, doing a Buddhist, going to a Buddhist monastery and
doing a Vipassana meditation.
I'm talking like pushing myself in all these avenues, right?
And I did. And that next year, I ended up making 2.8 million.
So I more than doubled. I saved my marriage, which we were on the rocks for
(14:08):
the first time in our 20 years of marriage.
My kids, I had a fulfilling, I was coaching my son's football for the first
time. I had more time than I knew what to do with.
And I remember feeling like I was excited to tackle and grow.
And I stopped worrying about the financial.
I worried about my simps and my financial more than doubled.
(14:28):
And me as a person felt like I love life, like I'm back. And I felt like reinvigorated, rejuvenated.
And that's where this idea of my coaching came up.
That's what I called the B print, the general's tent and my simps.
And that's all what I teach in my courses that I do in my general's tent with my group.
(14:49):
Wow dude that's really
good man like i feel that i feel
that okay now okay now i have another question now that you're talking about
that so for example like in myself like i have my own little ritual like morning
routine that i do there's certain things that i gotta get done every every day
(15:11):
to help me perform better.
But, and I know it, it helps me when I stopped doing certain things, I can pinpoint,
okay, there's something going on, whether it's spiritually in my business,
something, I'm not doing something that is just giving me that, that weird feeling.
How do you like keep up with all of those.
(15:34):
Pillars. Because obviously life is going to get hard and you're married, you have kids.
How do you say, okay, no matter what, this is going to get done?
So I teach all of this in my courses and I'm super happy to share,
but I deep dive into it in these courses. And that's why I put it together.
And like I said, it's only 250 bucks a month to be a part of it.
(15:58):
And if it doesn't change your life, I'll reimburse your money full because this
is the stuff that changed my life, right?
I used to charge like $10,000 a month to do this one-on-one and now it's $250 a month.
And so I wanted everyone to have it, right?
So how do I do that? Well, a couple of things is first,
(16:18):
I have a law called 100%, 80% of the time, which means that when I do my general's
tent and I have these very itemized pillars.
First, I know what each of them are and I have categories in each of them.
So I have for physical, I've got 10 things that I can do.
Go to the gym, yoga, stretching, eating good, going to bed on time.
(16:42):
I know I have 10 items that I can do in each of these things. So first I have options.
Second, I create rituals or habits. So not only only do I know what to do,
but now the ritual shows me where and how to do it. So I know what to do.
So when I wake up in the morning, I have this big sheepskin rug that I paid
(17:06):
a lot of money for that I give my guys that do my 101 mentoring.
I give them this massive sheepskin rug that's like five by three and I put it
right next to my bed. So when I wake up in the morning, I roll off, I hit my knees.
That sheepskin rug reminds me, kneel down, get right with the creator first
first thing in the morning.
So that rug reminds me where to do it. What am I doing? Where am I doing it?
(17:27):
And then I know how to do it, right? Because I practice.
So my whole morning is like rug, my knees, creator, spiritual.
Then I stand up and I sit. I have a recliner that I put next to my bed where
I have my journal and my scriptures where I sit down. I pull my scriptures out.
I get my journal and I connect emotionally with myself. I'll journal.
I'll write down my top 10, my goals, my affirmations. so all of a sudden i have
(17:51):
recliner journal emotional so now i've got my spiritual my emotional and then
i walk into my office i got my books my airpods i have three different sets
of airpods life hack buy multiple pairs of airpods put them in different locations car.
Office kitchen or wherever it is pop them in sync up and i i crank 52 books
(18:13):
a year now i know some Some people are like, I want one book a month or one book a year and study it.
I've done that for years. The last three years I've been doing one book a week.
And for me, I've retained more. My aperture, my brain for learning has opened
the more information I put in.
And there's not a right or wrong
(18:34):
way to do it, but I like more content because it stays fresh with me.
Then if I like deep dive, I like doing that. I'm just on my content smashing phase right now.
So as I deep dive on or listen to the content and mental with all my,
with the different AirPods, then I got my mental and then I hit the gym and
I go and get my physical done.
(18:55):
So all of a sudden I have, my simps are done and I spend 30 minutes on each
of them, but knowing what to do, where to do it, and then how to do it.
And I just do it. Now, the last thing I was, I shared with you was I give a hundred percent,
80% of the time, right the first 10
years of my life when i was out hustling grinding building teams i
(19:15):
was almost militant with myself and
i finally just kind of snapped that a million dollars this was a year i snapped
i realized that i can't keep giving a hundred percent a hundred percent of the
time because that is such an unbalanced lifestyle so i give myself grace where
there are mornings where i have to take my kids to school and i may not feel
well there are some non-negotiables that I do every morning.
(19:39):
I have a trough in my backyard. I ice plunge and I do my 10 burpees with my 50 pushups.
Those are non-negotiables. I do that hard thing every day, no matter what.
So I have non-negotiables, but if I have to skip the gym, that's okay because
I'm going to get it five out of the seven days of the week, I'm doing my sims.
(20:01):
And the other two days I give myself self-grace. And I just know that that's
a hundred percent, but while I'm in it, I'm all in it.
But if I miss it, that's fine. That's part of my plan. I baked in missing it.
And it's not missing it. It's rejuvenating, restoring, resting.
And I've already baked that in. And so most people don't give themselves grace.
(20:25):
If you don't do it 100%, they crack. And this is where I get into a debate with
Alex Ramosi on his threads, actually went back and forth on this idea that he's
like, morning rituals are horrible.
They ruin it. Because if you focus on the ritual and you miss it,
it ruins your life. So just focus on making money.
And he has a point. And the point is is that if you get so stuck on the ritual
(20:46):
and if you miss it it ruins your day Like if I don't do these things my day
is ruined That is allowing the ritual to run you The ritual is there for you.
Not to happen to you.
Wow So allow the ritual to be a tool to magnify and enhance your life Not to
(21:07):
become a slave to it And that's where people only will learn that through time
and experience and wisdom and learning. This is a tool for me.
I'm going to go 80% of the time, 100%. And that is a big win for me.
And I give myself grace and I'm happy and I'm hitting my goals.
And I use it as a tool instead of me being a slave.
(21:29):
Wow dude you know what
i'm glad you're here because the last
two weeks i've been trying to tweak my
my routine and i
mean you set up dude like that that part right there guys like what he just
talked about it's like priceless just like right there like you go do that and
(21:54):
it's gonna make sense because here's the thing i've been trying to figure like
my routine is It's missing something.
So, but I haven't given myself that grace. And you said that,
and as you're speaking, it's like, I get it.
I get it. Because you have to give yourself that grace and not allow even like
your routine, because it does happen to me sometimes.
(22:17):
Like I got some non-negotiables too that is every day, a couple of things that
I know no matter what I'm going to do that. But there's times that for whatever
reason I don't get him done.
It's rare, but he happens.
And I've allowed my, my routine be like, take over me.
(22:38):
Like, like why, you know, like, and I don't give myself that grace.
So what you said was very powerful and I don't think people do that a lot. That's right.
Your routine is happening for you, not to you.
And that's the same with life. Life is here to happen for you, not to you.
And I think I had a buddy share that with me and it didn't make sense for a
(23:00):
long time until I had some really big setbacks and I realized that,
man, why is this happening to me?
Same thing with the routine or missing or when you feel down on yourself and
we really beat ourselves up.
That's why I don't ever chastise or get after people because everyone's their
(23:21):
biggest critic if they're trying.
But just realizing that life is here and it's happening for you,
not to you. your routine is here for you, not to you.
And, and yeah, give yourself that grace. But I think that's,
what's cool. Like I said, a man, 20 years of doing this every single day.
I don't miss, like I've been, I've been here, check my resume,
(23:43):
check me in the streets. Like people know who I am. Cause I just don't miss.
And that's because I've given myself these hacks.
The 80, 100% 80% of the time I've learned this through time and I've stood the
test of time 20 years. That's a long time to be grinding.
But I feel like I got more energy. I feel like I'm 20 years old.
(24:04):
I feel great. I look great. I'm in shape. I'm hustling. I'm grinding. I'm working.
I got new businesses that are popping up that are doing better than I've ever done before.
And that is because it's now in my life. I'm in my...
I'm just deadly right now. I can't miss because I've taken all the L's before.
I know what not to do, what to do.
(24:25):
And so getting around people that have had that experience is so valuable.
That's why I started doing my coaching, my mentoring, because I just couldn't help but share it.
If you saw me and asked me, you're 40, man, how'd you get your abs?
I'm going to share with you what I've done. I didn't have abs for 15 years and it drove me crazy.
(24:46):
But I started hanging out with a guy named Wes Watson and he gave one little hack to me.
And I paid Wes almost like five figures a month to roll with him and learn from him.
And everything was fine, but I picked up one little thing that was the only
thing I actually learned.
And if I wouldn't have been searching or grinding, I would have missed it.
(25:09):
But it was that one little thing and all of a sudden, boom i shred same thing
like we went to mexico over thanksgiving and we
got to stay in this house that was absolutely crazy
like luckily i'm i'm with a
really blessed family my brother-in-laws are all multi
like next level dudes like oil gurus the investments that are on private equity
(25:31):
groups like great guys we did an investment with a group that did a tequila
company casamigos tequila we're We're kind of in that ownership group and we
got to go stay in this house through one of these groups.
Now, my point is, is that we were with a bunch of people there that I shouldn't
have been in that group. Like next level, all of them have private jets.
(25:53):
All of them are just not, I'm not even close to that level and I'm just listening.
And one of them said one thing. So I went and I paid a ton of money to go be
in this room and it was like lighthearted and not a lot of things.
But I caught that one nugget just from hanging out with these guys.
That was an answer to a problem I had in this international business that I'm
(26:17):
starting that I've been working on for like six months.
And it was like a passing comment, like Wes's passing comment.
I snagged it and it changed the business forever.
And if I hadn't have been with that group, or if you hadn't been with me here
and picked up that little grace comment, that's what you're paying for when
when you get with a mentor, that's what you're looking for.
(26:39):
I'm not looking to change my whole regime or I'm not. No, you come hang with
me and I'll share with you some hacks.
And if you've been grinding, you'll pick it up and it'll change your life.
And that's what a mentor is instead of giving you this one, two,
three, which I can do, but you're on another level.
So guys like you, it's the nugget that you're looking for that I can help with.
(27:01):
And that's why I love doing what I do. Bro, that's really good. And what's interesting.
I got one of my coaches right now. He coached with Watson too.
And it's very interesting that you said this because he said something similar too.
He paid Wes Watson, you know, whatever amount of money.
(27:22):
And he's like, dude, within one hour, just talking to him, I picked up what I needed.
Yeah. He gave me like that one missing piece and that was it.
I didn't need anything else from him.
Right. That was all. And then same thing, Alex, one of my best friends,
he's killing it right now.
And he coached with Wes and he's doing his blueprint.
(27:46):
He, he shared some of that blueprint with me and I've been applying it myself.
And it's like, that's the importance of having good mentors around. Right.
Because they're giving you that hack, that hack to get you to that next level.
And if you're ready, guess what? You're going to take that with you. That's right.
That's really good, bro. I appreciate you sharing that with us.
(28:08):
I know we're good, but one of my next questions was the D2D.
How do you climb that ladder, especially with these companies that you were
working with? with like they're big, big companies.
How did that work? Like, can you share a little bit behind the scenes how that corporate world works?
(28:30):
Yeah, so luckily, you know, if it.
That's a tough question because I love door-to-door.
And the reason is that I feel like, because I've done a lot of sales jobs,
I've done a lot of different jobs, and I've worked with a lot of companies now.
So looking back, I feel like I have this affinity towards door-to-door for a couple of reasons.
(28:55):
One, anyone can do it, right?
And I'll tie this together, but anyone can do it.
Two, the score is the score. like everyone can talk a big game.
Everyone can talk shit. But when that ball goes up in the air,
like there's a winner and a loser, you either practiced or you didn't,
(29:15):
you're ready to compete or you weren't.
And like the score is going to be the score at the end of the game.
And it happens to be your bank account.
And in door to door, there's nothing else that's so do this,
get that and show the score.
Then door to door sales. Like you can see immediately the results you put in,
in the dark of night, the practice shows up in the bright lights of the ring.
(29:40):
You can see who's put in the reps, right? That's why we named this company rep.
Like you can see who puts the reps in really quickly.
And so I just learned to put in the reps on the simple stuff,
the basic stuff, the general's tent, my stamps.
And I worked, I hit the doors. I became a student to the game.
So, I mean, I'm pretty partial with myself, but I don't, I could go,
(30:02):
I will go toe to toe with any salesperson in any industry at any time and I'll smoke them.
And the reason is, is that much like a doctor has to go to school for four years.
Have you ever thought why, why is a doctor's school four to eight years?
Do you know why, like a surgeon, why does a brain surgeon have to go to school for eight years? Right.
(30:23):
I mean, I don't know. I mean, I guess because it's very important what they're
doing and they need to know their stuff.
That's right. How do they learn to become a brain surgeon?
How did you learn to become a shoe surgeon? Well, that's good.
I was hungry. I wanted to learn and I did whatever it took to learn.
How many pairs of shoes? Did you have to watch YouTube or you have to cut into shoes?
(30:46):
A little bit of both. YouTube and trial and error.
Trial and error. How many shoes did you have to cut up before you made that
one shoe that you're like, okay, I can sell this.
It was a lot, probably like, yeah, a lot. Right. So a brain surgeon to get brain surgery, right.
They've got to cut open a lot of brains to practice, right?
(31:07):
That's an eight year process of cutting into cadavers, actually doing the surgery.
Cause do you want going to be the first client of that brain surgeon if he's one year out of college?
Probably not. I want the guy that's 20 years cutting into brains to be my brain surgeon, right? Yeah.
So with door-to-door, unlike brain surgeons that get eight years,
(31:32):
because they only get so many people to cut open, right?
Eight years, there's only like, I think it's like 10 surgeries or something
crazy that they actually, they don't get a lot of reps.
With door-to-door, I can go go out and walk outside here and I can go count
a thousand doors that I could just see that are my cadavers.
I can go cut into a thousand brains this week right now in my neighborhood and
(31:57):
become a professional doctor or a surgeon of cells.
I get to go knock the door, have the customer interact with me and see how to correct myself.
It's like me giving you a thousand shoes and saying, saying practice.
That's what door to door. And every door I get that is a yes or a no,
like I'm either making money or I'm learning how to make money.
(32:20):
And everyone that's a yes, I'm making anywhere from five to $10,000 on my solar cells.
And I got a thousand just in my backyard. Like no other profession allows me
to get that many reps face-to-face, watch the customer respond. Let me say it this way.
(32:40):
Watch the customer. No, next door. Let me say it this way. No,
next door. Let me say it this way.
Yes, that's it. Boom. Like nothing can give you a sparring situation in sales,
in profession, like door-to-door can, immediate responses.
So you can get really good. I mean, 20 years, I've knocked in 32 states.
(33:02):
I've had over, over, I counted, it was crazy.
It was something like 250,000 doors, like conversations I've had.
Like there's no one else. There's no car salesman. There's no real estate agent
who's had more face to face interactions than I have. You just can't beat me.
And I'm still putting in my reps. Like.
(33:23):
The car salesman has to sit at that car shop and he'll get maybe one,
three people a day. I get one, three people in 10 minutes.
You can't catch up to me with my experience at this point in the game.
I'm 20 years ahead of you. It doesn't care what you sell, but you can't catch me on my reps.
I'm just that much better than you only because I've been doing it and I put
(33:43):
in the work in the dark of night.
So when I get in the ring, I'm closing my people.
And that's why I love up door to door. So my point in all that to answer your
question is I just did the reps at night and I knocked my way into the corner office,
become the CEO, became the VP of talent acquisition, became the VP or the director of sales.
And as I worked my way up and becoming the CEO of a company that was doing over
(34:07):
200 million in sales revenue volume in a year.
And that's the beauty of door or door, you can literally become,
I was like, I'm a college dropout.
And now I'm a CEO of a hundred million dollar company.
And all I did was work hard. The heavy stick, the big bat, I get a swing is hard work.
(34:28):
And anyone can pick up that bat. You just got to go put in the reps when no one's looking.
Oh, dude, that's, man, you're just dropping bombs here.
I love it, man. I love it because I know that.
I get a lot of like DMs and like people talking about the podcast,
like random people. And a lot of them are younger guys.
(34:49):
You know, they're younger guys. They're interested in what I'm doing and they
see what the company is doing. And I lead them to the podcast.
I'm like, hey, bro, the blueprint, it's over here on the podcast.
I'm bringing some of my friends, some of my clients, people that I'm learning this game.
Because this game that you're giving me right now, yeah, it goes to my audience.
(35:10):
But guess what? But I'm re-listening to this stuff and I apply it in my world.
That's how I slowly being able to scale the business, go from just me,
then Ozzy, then I got Sierra, I got my editor, I got other people now because
I get to learn from people like you because it's powerful.
Like knowledge and if you apply it, dude, it can take you to big places.
(35:34):
And thank you for sharing that.
This is one that I've been very, very interested to talk to you about.
How do you got into the tedx tedx talking
i know that you were doing that you were wrapping some heat on stage dude tell
me about that man that looked pretty cool it looked pretty pretty fun and you
know you talk some some very deep stuff in there and i was like do that i i
(35:57):
i fuck with that you know in a good way you know yeah yeah tedx was special
man i've got a couple buddies He's,
his name's Louis Pena, Louie Gucci.
Louie, he's one of my business partners. He worked for me doing door to door
back in the day. And he came to me and said he had a vision.
He wanted to go open a gym.
And so- Transform, right? Transform, huh? Yeah.
(36:18):
So I was the, one of the first money backers of Transform seven years ago.
I gave Louie his first little advance to go do that.
And so a couple of years back, he reached back out and said,
hey, can you help on some of these, these financial stuff?
And I said, sure. And so he's like my brother, man, my little bro.
I would, I would stand in front of a train for that guy.
(36:39):
But yeah, that was, he got to go speak on TEDx and a mutual friend named Tony
Acosta who runs the TEDx here.
He put me in touch with him and they had seen some of my stuff.
I've spoken on a lot of stages.
I've done, I mean, 20 years of doing this. Like one of the things I do is get
on stage and I speak to guys, sales guys, business people.
(37:02):
And so they had heard and seen me and they they asked me to apply and I did.
And some people, you know, they, they put in thousands of times and they don't get selected.
You have to like submit an actual speaking event that you've done before and
they bet you and they interview you.
And I made it, not only did I make it, but I got to be the closing speaker on
(37:22):
the TEDx here, which is like a huge honor to be the closer of that event.
And so, yeah, man, shout out to Tony, shout out to Lou,
my homies appreciate all that they did and
it helped me get there and it was an experience it was awesome
that's really good yeah i i know lou
a little bit just because i used to train over
(37:42):
there at transform a while ago got to meet him
there cool guy he has cool sneakers too
so he he has the whole the whole vibe i was
i was i'm gonna claim this one i was the first one to ever
get that guy a pair of jordan oh really yeah i helped
we helped i used to tease him he wasn't wearing jordan that
i was like dude let me buy you for let me buy you a pair of jordans so i bought
(38:04):
him his first pair of jays i think they were the were they the crimson tint
ones i think so i can't remember but i went and bought him a pair of ones i
took him to doused which my homie jay over there owns doused we've been friends for a long time
and for his birthday his birthday's today actually really happy birthday lou shout out brother.
(38:24):
Today's his birthday and i bought him a pair of sneakers a couple years back
and And now he's caught the bug and he's addicted.
It's an addicting...
Fun thing that you you got going on dude i i i i
try to not get too too caught up
in it i'm in the game but sometimes it's hard i just got this simpsons foam
(38:48):
pit foam pots i can't remember what they're called dude but now i'm like seeking
comfort i literally like dude these are so comfortable like they're we're looking
but i'm like dude i just need comfort right now they're So,
dude, one of my last questions here,
I got two more, but this one is, you know, I like to ask this to a lot of my
(39:11):
guests that come in, you know, successful guys, you're sharp,
you have your businesses, investing, like all that stuff that you got going on.
And I know there's not such a thing as balance, but how does Brandon,
how do you manage the business and family and then try to keep all that together?
(39:33):
You know, because I can only speak from my personal experience. I'm a single guy.
I'm all in business, you know, right now. But I understand as,
you know, I bring that woman that I'm seeking and I start building a family.
I got to have like, you know, some sort of balance or like, you know,
I can't be just business, business all the time. How does Brandon do all of that?
(39:56):
So this is the first like lesson I teach on my courses, but it's called you on your, on your.
Road to success, you are going to be crazy unbalanced.
Like you can't be balanced. Like If you are seeking success and the business
(40:18):
people always talk about up and to the right on any graph, you want to go up and to the right.
That's where your quarterly numbers need to go, your stock price needs to go,
everything needs to go up and to the right.
And so if success is up and to the right and you are chasing that,
you have no choice but to be crazy unbalanced.
It will be an unbalanced life.
(40:40):
So accept that or don't be successful. Like that's just, you want success?
You're going to be unbalanced.
So what I teach is in this unbalanced lifestyle, lifestyle.
There's two secrets the first one is is that you
can live in this world of chaos but you
have to be balancing intrapersonally every
(41:02):
day so every day that i get up
and i do my sense spiritual emotional mental physical
social i hit those things in my morning i am
centering myself i am balancing intrapersonally myself
i am aligning myself who i'm supposed
to be who i want to be with the creator
and the universe and who i'm going to continue to be it's called
(41:24):
conscience congruency wes's that's wes's
term i call it becoming the best version of yourself and you
need to be centering that self that person every day while the world is crazy
and spinning and everything's going out of control like you need to find center
on the beginning the the cover of my podcast i have my hands like this what
(41:46):
this stands for is yes it's It's praying to the creator,
but it's also bringing in that intrapersonal balance inside your life while
the whole world is acting crazy and falling apart.
I am balanced and centered and happy and the best version of myself every day.
So that's the first one. The second one is if you're going to get married and
(42:06):
have a family, you better find a ride or die down ass bitch to roll with you.
And my wife is the most amazing queen of all time.
Like we have decided that we are going to divide and conquer And she's going
to be the ceo of our household and i'll be the ceo of our businesses And i'm
going to fund her business.
(42:27):
I am the angel investor and I will any dollars She needs anything.
She's got to get done. I will fund it, but she runs it and I support her And
when I get home i'm her employee in the house As long as I treat her as she's
the ceo and i'm here as an employee and i'm on the board board,
I'm the funder, but when I get there, I'm the worker too, and that's my place.
(42:49):
Our house, our family has ran super smooth because she is an amazing.
If she ever decided to go run a business, she'd be one of the largest CEOs of
a multi-million dollar corporation in a heartbeat. She is an amazing person.
And if I didn't have a partner like that, I don't think I'd have the success I have for sure.
Wow. So she plays a big factor in your success.
(43:14):
Process yeah if if i wasn't married
to her i would be single because i
just don't know if there's another woman out there that could allow me to go be
who i am who i need to be i'm sure someone's out there someone's out there for
you but she is my she's my soulmate she's my person yeah she's my other half
she gets me and we get each other i mean we're up at 2 a.m laughing and and
(43:40):
in love and best friends and confidants and ride or dies.
And we, I mean, we're all the way from being like, you know, our,
our best friends, our business partners, my, my mistress, the mother of my children,
my soulmate, she's my everything.
(44:00):
And because she's that side, that person to me, she lets me go be me and do me.
I was out, I was, we're building a new business right now. And I was out at
the office till 2.30 a.m.
Massive amounts of trust that she has to have in me knowing that I'm not at
the club. I'm not playing video games. I'm not fucking around.
I'm not doing drugs. I'm not drinking. I don't do any of that.
(44:22):
She trusts me and knows me because of the results that I fund her business with.
So she knows the money's coming in.
But when I get home at two 30 in the morning, she's not mad.
I get in bed and she just, we just snuggle and we just make it happen.
Like, I don't know very very many wives that would do that with four kids.
And so she is a very amazing person to allow me to go do this.
(44:46):
I don't know very many wives, a lot of guys that I know that could be great,
their spouses hold them back and they'll never see the level of success because of their spouse.
That's something that I've learned a lot this year.
I, you know, with the sneaker game, I've been very blessed to get to see a lot
(45:07):
of behind the scenes because I'm working with a lot of these CEOs,
entrepreneurs, high level people.
And I get to see that behind the scenes that not a lot of people get to see.
And I've noticed there's a difference between the ones that have that supportive
spouse and the ones that don't.
You can actually see that it's like a wall.
(45:28):
There's like a tension going on. So what you said was very powerful there.
And we work on it. Like we had, we had counseling this morning.
Like really? Oh, a hundred percent. If you're married and you're not going to
counseling, you are a fool.
Like you want to be around mentors that love you up in business.
Well, if your marriage is that important, why the hell would you not go level up in your marriage?
(45:51):
Like a great marriage is like a business and it's constructed brick by brick,
day by day, action by action.
And if you don't have a professional that's like guiding you and and helping
you and rebounding and get like, you need a mentor in marriage.
Like, so go get the most expensive, amazing counselor and, and.
Have that person help you. Like, yeah, that's people think they can do it on
(46:14):
their own. That's the people that fail.
So get a mentor in marriage, go to counseling.
I don't know what it is about this culture, but it's, it's crazy that people
don't do it more often in Utah and they feel they can handle it.
But that that's, that's the spouse side of it.
Invest in it like your business, treat it like a business, get,
get, get great people, get a board, have people that that you trust that can help.
(46:37):
And then also, again, this concept though, about being intra balanced amongst
the crazy unbalanced world is life.
And if you can't handle that, then go get a nine to five and be happy with a paycheck.
Because if you can't do that, then you're not made to be an entrepreneur.
And most people can't hack it. They just can't. It's, it's hard.
(46:59):
It's hard. Like you lay out a lot of money, you lay out millions,
you go with all in on these things
And when they fail, you got a lot of people that are banking on you.
And if you can't stand up and be a man and go get it back or go re-earn it and
recreate it and go fly the flag and win, go get a nine to five because this thing isn't for you.
(47:22):
If you're not ready to stay under your desk, sleeping under your desk and throwing
up in your garbage can because you don't know how you're going to make payroll
the next day, this is not for you.
Like it is majority of the time it
is stressful unbalanced crazy unreal and
every time you level up the universe will
(47:44):
test you to make sure you're ready to level
up and it will level you before you
will level up so be prepared for the leveling experience yeah and then level
up and if you don't like that process go go get an n5 go put burgers at mcdonald's
bro that's where i'm at right now like you know we're literally leveling up
(48:07):
and there's new challenges coming and i'm like okay.
I'm ready. You know, like, you know, we're, I'm literally working seven days
a week right now. The team is working six days a week. I'm working seven.
And just so we can keep up, keep the machine running. And then as all these
challenges are coming, as we're growing, okay, I'm aware of them.
(48:28):
I'm attacking them, but I don't let them hold me or paralyze me because I know
that's just part of the growth.
And it used, it took me years to figure this out. I will let it get to me,
but thank you for that. That was actually for me. Thank you for that.
And then last question that I have for you. Let me share this.
Hold on. I need to say this to you. Yeah, please.
(48:48):
So I just went through a recent event where when you're talking about leveling
up and that's amazing and it's beautiful to see.
But I'm talking about the moment when the machine breaks, when the whole machine
breaks, your crew walks out on you.
You're the the the inventory goes up in flight and it catches fire like the
(49:11):
shipment drops off and they kick you out of this your your office you lose the
office like when you lose everything.
You have that moment. I've had that moment three times in my life where I ran
a mortgage company and in 2007, we lost everything.
My house got foreclosed on. I lost my business.
(49:34):
I lived in my buddy's basement with my two kids and one was an infant.
I snuck back in the house, stole my refrigerator and every light bulb,
sold it on KSL just to go pay
groceries and buy formula for my my kid wow like that's
a leveling experience but as soon as i was leveled and
we had a million dollar home like i was making crazy money 17 grand a month
(49:55):
like i was like in that phase but when i got leveled and it wasn't on me and
i blamed the economy but it didn't matter i was left in that moment how do you
level up and if you've built yourself to be the individual,
that the person that does the steps every day yeah that builds the balance inside
of the crazy the unbalanced lifestyle that lives the 100%, 80% of the time.
(50:18):
You build that person, it doesn't matter how many times you get leveled.
Because I just caught, I tore my bicep tendon. I had to go get radiation.
I'd have three surgeries in a week. And then one of my partners ended up leaving
a business and it took away the transaction and it blew up in my face.
(50:39):
And I was holding, not only did we not make money? I was now holding a million
dollars in debt while I was going through radiation.
Like talk about leveling. And because I'm that motherfucker,
I can now level up because I know how to rebuild it. I can get it back again.
Not only did I go get it back, but I got it back times eight just because I can.
(51:03):
And I did. And I proved to myself I could, right?
So that's the the moment you're in the build phase and that's the leveling up and that's so exciting.
But when it gets, when you want to quit, quit, quit, that's when you'd see what
you're made of. And that's the moment where you're like,
wow, I decide to do this now or I'd never do it.
(51:24):
And that's the moment that's going to define you in your life more than once
if you're an entrepreneur.
Wow, dude, that's a lot of wisdom right there, man. I mean, that's why you've
been in the game for 20 plus years. A lot of pain.
Well, but it sounds like that pain, you've used it to shape you and make you,
(51:48):
this version that you are right now.
Pain is the pressure that
you have to have to create magic pressure
has to happen to create combustion to have
an explosion like the magic will
happen if there's pressure and there's
no pressure unless there's pain you'll either be
(52:09):
forced to move or you'll roll over and die yeah and
in that moment of pressure you guys you guys stand
up on your two feet and show the world what you're made of that's the
magic so good so last thing
my last question thing i i asked this everybody at
the end of the podcast it could be anything but what's
something right now in your life that you're grateful for
(52:30):
and it could be a bunch of things but that you can think
of dude i'm grateful for whatever that is
man right now i am
so grateful for this this
pain i'm so grateful for these setbacks and trials that i've had because i was
in a moment in my life where i was coasting like life was good i was semi-retired
(52:53):
like i didn't need to do much i had got investments i've been smart with my
money like things were fine and this last one really shook me to my core.
And it made me re-look at myself and say i could
just roll over and disappear and no one would know
oh and no one would care and i'm my kids are fine like i'm okay
but that's not who i am i wanted
(53:14):
to i want to go take back an industry that i helped build
i want to go create another business that just shakes
up the entire universe like i'm i am now on this mission and if it wasn't for
that pain that pressure i would have just said like i'm good life's fine but
i'm not wired that way i'm wired to dominate and if it wasn't for this pain
this pressure these moments of of hurt and yeah,
(53:40):
going through it is is miserable but now that i'm through it i'm looking back
and i'm seeing what it did for me i couldn't be more grateful for those moments
so good so i have a last question so the.
From what I'm hearing in your story, you know, those pain, that challenge,
(54:02):
those things are always going to come up.
But you overcame all of that and you achieved this level of success.
And you just said you were semi-retire. You were good. You're chilling.
But you're not wired that way. You were hungry for more.
So that feeling of, dude, I'm
(54:22):
hungry. I need more. It doesn't go away no matter what, no matter that.
That number that you see on the phone?
No, there's, it's a black hole. If it's like Kobe Bryant being happy with one
championship, it's just, and it truly doesn't come.
I didn't, I didn't, I was wired this way, but I did not understand this about
(54:46):
myself until later in life.
When I was so in love with the process of who I've become out of living this way.
And it's not something that you're like, oh, I'm an entrepreneur and this is what I do.
No, it's, it's, it's going through it day after day.
It's knocking the doors day after day after day for one summer,
(55:10):
two summers, maybe three, no fucking 20, like every year, every day I do it.
And then it's realizing that i get high from dominating i get like excited from
crushing the easy the easy daily wins it's it's the mundane my life is actually
(55:33):
pretty boring i just don't miss and after time.
I dominate because I'm just doing it longer than anyone else.
No one's been doing solar longer than me door to door. Nobody.
The people that were doing it before me are doing something else. They stopped.
So I'm so far ahead of anyone else in this game. You can't catch me.
(55:54):
The only way you catch me is if I stop.
I'm the leading scorer of all time and I'm still playing.
Like that excites me. Like that makes me like, that's why I can't stop talking
in the gym to the kids that come ask me. That's why we're starting these new
door-to-door companies and we're shaking things up.
That's why. And I didn't know that about me until I started hitting that final
(56:16):
stride where I'm like, maybe I should slow down and be retired.
No. This is just round. I'm going to be doing this into my 80s. Let's go.
80. I feel like I'm 20 again. And I got a long time to go hustle.
I'm not going to stop buggering for a long time. So good. Dude.
Well, brother, just to finalize, can you tell us once again,
(56:39):
your social where people can find your information, your website and your coaching and all that?
Love it. Thank you. So podcasts on all platforms, Apple, Spotify,
Doors to Success is my podcast.
All my socials are bhomes.life, B-H-O-M-E-S-D-O-T-L-I-F-E.
(57:01):
And if you go on my social social, Instagram, I will message.
I have people that work for me, but if you message me, I am the one that's responding always.
And that's something that people love about me is that it's always me.
And so behomes.life on TikTok, behomes.life on Facebook, Instagram,
anything I've got and endorse the success.
And then you can, my website is behomes.com.
(57:24):
Okay. And then on your social, they can find the coaching, correct?
Yeah. Social. It's all there. Yep. Go on there and DM me.
Yep. Just DM me. And I got all the little funnels and stuff.
You can find it there. Cool. Cool.
All right, guys. Hey, thank you so much for listening to this episode.
Go re-listen to it, guys. I encourage you.
(57:44):
There was a lot of value packed in this hour for you guys.
So I would encourage you to go back and listen and apply because that's the
important part of the whole thing.
We can give you the the information, the blueprint, but if you don't do anything
with it, it's not going to work.
So anyways, guys, we'll see you guys next time.
I got a quote for you. Oh, go ahead. Go ahead. Add that.
(58:05):
Knowledge is good. Systems are great. But execution, execution is fucking worshipped.
Let's go. Can't say anything else.
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