#21 The Internal Struggle with Social Media: A Conversation with Mary Robb, Social Practice CEO

What if your next professional breakthrough isn’t about doing more but showing up differently?

In this episode, Monique Schafer sits down with powerhouse entrepreneur and social media strategist, Mary Robb. As the founder and CEO of Social Practice, Mary brings the kind of clarity and warmth that cuts through the noise and reminds us what social media was always meant to be: connection, storytelling, and service.

Together, Mary and Monique unpack the messy, beautiful, and often emotional process of showing up online, not just as a business, but as a whole human. They talk about the difference between business and personal branding (and how to do both without losing your mind), why values should lead your content, and how to create boundaries that protect your mental health while still building real influence.

This one’s for the multi-passionate leader, who’s been silently asking: How do I put myself out there without losing myself? For the high-achiever who’s built a career but hasn’t quite figured out how to bring their voice forward. And for anyone who just knows it’s time to start using her voice with intention — imperfectly, honestly, and on purpose. Let’s dive in!

In this episode:

(05:00) - Business Brand vs Personal Brand: What’s the Difference? (07:31) - Know Your Values, Know Your Voice (13:24) - Creating a Personal Brand with Intention (09:46) - The Identity Beyond the Job Title (14:07) - Showing Up Before You’re Polished (17:49) - Why Boundaries Are a Brand Strategy (23:18) - Creating Before Consuming (24:13) - Rethinking Vulnerability Online (29:40) - Attracting Talent Through Social Media (30:45) - Why Developing Your Personal Brand Is Key in This New Era of Work (36:26) - Two Questions to Get You Started (41:22) - You’re Not a Resume — You’re a Story (42:47) - Getting Over Yourself and Posting It Anyway

Links and Resources:

• Social Practice | https://social-practicetx.com/ 
• Book - The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins | https://a.co/d/5FSHIck 
• FORDIFY with Emily Ford | https://www.instagram.com/fordifymybrand/ 

Connect with Mary:

• Instagram | https://www.instagram.com/maryelizabethrobb 
• Facebook | https://www.facebook.com/socialpracticeus/ 
• LinkedIn | https://www.linkedin.com/in/maryerobb/ 

Connect with Monique:

• Website | https://www.thegreatlifeexperimentpodcast.com/ 
• Instagram - thegreatlifeexperiment_podcast | https://www.instagram.com/thegreatlifeexperiment_podcast
• Instagram - @itsmoniqueschafer | https://www.instagram.com/itsmoniqueschafer 
• YouTube | https://www.youtube.com/@GreatLifeExperiment 

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