Capturing Attention and Gaining Trust with Scott Leese

This episode of the Grow Fast Podcast featuring Scott Leese, CEO & Founder of Scott Leese Consulting, a Fractional CRO, GTM Advisor, and sales expert, focused primarily on the challenges of modern sales in a digital landscape where attention and trust have become scarce resources. Scott discussed how the shift away from traditional phone and email outreach has prompted sales professionals to rethink their strategies for connecting with prospects. Building a robust network on LinkedIn, creating engaging content, and leveraging referrals were highlighted as essential practices to maintain visibility and build trust. Scott shared his own approach to networking, emphasizing the importance of consistent engagement and thoughtful outreach to develop meaningful connections. 

Another key theme was the importance of adaptability in a rapidly changing sales environment. Scott advised startups and salespeople to hone their Ideal Customer Profile (ICP) and focus on building genuine relationships rather than relying solely on automated tools. He stressed the value of referrals and partnerships as powerful growth channels and encouraged sales professionals to invest in their skills, stay updated on trends, and embrace continuous learning. Scott’s insights underscored the idea that the future of sales lies in a balance of digital acumen, network-building, and resilience in navigating constant change. 

You can find the video version of the episode of the Grow Fast Podcast with Scott Leese here: 

‍Youtube 

https://www.youtube.com/watch?v=bwbLq101mIY

 

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