CPG Branding Best Practices with Andrew Thomas, VP of Marketing at Archer Meat Snacks

In this episode of The Grow Fast Podcast, we are doing a deep dive into the world of consumer packaged goods (CPG) with a special focus on branding, marketing, and the critical alignment between sales and marketing teams.

Our guest, Andrew Thomas, brings a wealth of experience from leading brands like PepsiCo, Chicken of the Sea, and, currently Archer Meat Snacks, offering a unique perspective on navigating the complex landscape of modern food marketing. Andrew's journey through brand management is a masterclass in adaptability and strategic thinking.

From his early days at General Mills to leadership roles in both large corporations and nimble startups, he has consistently demonstrated an ability to drive growth by understanding consumer needs and creating compelling brand narratives. His approach goes beyond traditional marketing communications, focusing on how brands can truly connect with consumers and make healthier eating more accessible. In this episode, we'll unpack the intricacies of rebranding, explore the evolving consumer demand for transparency in food labeling, and learn how data-driven insights can transform marketing strategies.

Whether you're a marketing professional, an entrepreneur, or simply curious about the forces shaping the food industry, this conversation promises to provide valuable takeaways about building brands that resonate with modern consumers.

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