This episode of the Grow Fast Podcast featuring Ralph Burns, the Founder & CEO of Tier 11, the world’s leading client-centric digital marketing agency, author of Virtual Boss: A Practical Guide for Masterfully Leading and Managing Remote Teams, and a sought-after speaker and authority in the marketing and business community, also co-host of the Perpetual Traffic Podcast, delved into innovative strategies for maximizing digital marketing impact. Ralph introduced the "conversion engine," a comprehensive framework integrating traffic, creative strategies, and post-click optimization, all seamlessly linked by a robust data system to ensure near-perfect ad visibility. He discussed the alarming statistic that 76% of digital ad budgets are wasted and explained how Tier 11's data-driven methods help businesses eliminate inefficiencies and achieve scalable success. Ralph underscored the critical role of new customer acquisition (NCAC) as a key performance metric, cautioning against over-reliance on recycled warm traffic, which many agencies prioritize at the expense of growth.
Another major focus was the adoption of cutting-edge tools and technologies to counteract challenges posed by evolving privacy laws and data restrictions. Ralph highlighted the BlotOut platform, an edge server technology that captures user behavior and builds first-party data pools to fill gaps left by cookie blockers and privacy compliance. He shared compelling success stories of clients who achieved significant growth through optimized campaigns and reduced ad costs using such innovations. The discussion concluded with insights into Tier 11's unique long-form content strategy, which leverages podcasts and videos to deliver value, build trust, and create meaningful connections with their ideal customer profile (ICP), ultimately driving long-term business relationships and sustained growth.
You can watch the video of the Grow Fast Podcast with Ralph Burns here:
Youtube
https://youtu.be/cwIehoe-zbQ Tier Eleven
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