Optimizing RFP Responses with Caryn Dean of Once Upon an RFP

This episode of the Grow Fast Podcast featuring Caryn Dean, Chief Executive Officer & Founder of Once Upon an RFP, primarily focused on navigating the RFP process and strategies for success in government, commercial, and grant proposals. Caryn discussed the stability that RFP-based contracts bring to businesses, especially those in industries with long sales cycles. She emphasized that, beyond simply answering questions, a winning proposal requires a strong strategy that showcases a company's unique value proposition. Caryn also highlighted how a well-crafted capability statement serves as a resume for the business, differentiating it from generic marketing brochures and helping potential clients quickly assess fit. 

Another central topic was Caryn’s approach to engaging with clients across industries and company sizes, from small businesses to Fortune 500 companies. She shared her philosophy of adapting the proposal process based on client needs, offering both project-based and long-term consulting support. Caryn also discussed best practices in vendor registration and the importance of aligning proposal content with audience expertise, focusing on clear and accessible language. To close, Caryn provided practical advice for small and medium businesses on vendor registration strategy, resources for RFP sourcing, and techniques to maintain communication with procurement teams throughout the RFP lifecycle. 

You can watch the video of the Grow Fast Podcast with Caryn Dean here: 

‍Youtube 

https://youtu.be/tjLWeMACA-M

Once Upon an RFP

https://onceuponanrfp.com/

The Grow Fast Podcast is brought to you buy Breeze Docs, the fastest, easiest, and most cost-effective way for SMBs to respond to RFPs.

Breeze Docs

https://www.breezedocs.ai/